Difference between revisions of "Sega TV"

Revision as of 11:27, 11 February 2024

Sega Pirate

Sega TV (or Canal Pirata Sega in Spain) was a prodominantly European advertising campaign used by Sega during the early 1990s. It was created^[1] by London-based advertising agency WCRS, masterminded by Sega UK marketing directors Phil Ley^[2]^[3]^[4] and Simon Morris^[3]^[4], and featuring English actor Steven O'Donnell^[5] (the Barber) and Welsh actor Peter Wingfield^[6] (Jimmy, the cybernetically enhanced gamer).

Sega TV was a mock pirate television station, which among showing bizarre films and shows frequently advertised the Sega Mega Drive, Sega Mega-CD and Sega 32X. It is considered by many to have been quite a successful campaign, being the European equivalent of Segata Sanshiro or the Sega Scream. Sega TV should not be confused with Sega Channel, a real television channel promoted by Sega.

Sega TV claimed to be the first "interactive channel", and was generally meant to be loud and abnoxious to counteract Nintendo's quite pedestrian marketing campaign in this region. It is possible that it was inspired by the 1987 Max Headroom broadcast signal intrusion, perhaps the most famous attempt at hijacking a television channel for a short period of time.

Sega TV's "mascot" was the "Sega Pirate", who was seen in many television advertisements, as well as in European promotional videos and occasionally in magazines. There was a limited edition Sega Game Gear bundle with Sega Pirate branding, and it appears on the cover of Sega Ages: Volume 1 for the Sega Saturn.

The advertising campaign started^[7] with a series of billboards and magazine advertisements promoting two new fictional products, "À La Kat"^[8] cat food and "Ecco"^[9] washing powder^[1] (with "Special Ecological Grunge Additives") and did not make any reference to Sega. The campaign was timed so that press releases could be issued to the media with even a telephone hotline for people wanting to know more. The billboards were then "piratised"^[7] overnight with images of the "Sega Pirate" over the faces of the characters in the billboards and tv spots with the same images and themes of the billboards were aired on tv which were suddendly taken over by a pirate TV station with a crazy host (played by Steven O'Donnell) talking about Sega and its products. When the public and media realized that the whole cat food/washing powder was a spoof it caused a frenzy of editorial coverage across national newspapers, brilliantly drawing the attention of the consumers.

Right Said Fred's 1994 single, Wonderman, used in conjunction with Sega Europe to promote the release of Sonic the Hedgehog 3, features the Sega TV studio and Steven O'Donnell in its music video. The single only reached #55 in the UK singles chart, though was included as part of Now That's What I Call Music! 27.

In Spain, Canal Pirata Sega marketing was given away (dubbed in Spanish language) in VHS form as ¡Atencion! Mezcla Explosiva: Especial Eternal Champions and Si Tienes Mega Drive ¡Riete del Mundo!. These tapes were included with issues of Hobby Consolas magazine.

Both the Sega TV and the Sega Pirate were axed when the company's focus shifted to the Sega Saturn. According to Sega Europe Saturn project manager Jeremy Crisp, video game consumers had matured with the start of the 32-bit generation, and were less likely to respond to "yoof marketing", wanting a more sophisticated approach instead^[10]. As such, the Sega TV campaign was considered unsuitable by late 1995.

Another cited reason was the health of the video game market around this transition period. Hardware sales dropped dramatically during 1995 in preparation for the next generation of systems, and advertising budgets followed suit^[11]. Moreover the Saturn was initially priced at more than four times the price of a Mega Drive in 1995 (£399.99 in the UK, dropping to £299.99 for Christmas), which meant focus needed to shift towards consumers who could afford to buy the console - typically older demographics.

Comic adaptation

Sonic the Comic included "Pirate S.T.C." comics strips, based off Sega TV. The single story arc was running from issue #28 to issue #33. It was one of the only comic strips not based off videogame in Sonic the Comic, another one being about Megadroid, the mascot of the Comic.

Translations

Also known as
Language	Localised Name	English Translation
English (UK)	Sega TV	Sega TV
French	Canal Sega	Sega Channel
German	Sega TV	Sega TV
Spanish	Canal Pirata Sega	Sega Pirate Channel
Italian	Sega TV Pirata	Sega Pirate TV

Magazine articles

Main article: Sega TV/Magazine articles.

Promotional material

Television advertisements

Cyber Razor Cut^[12]^[13] (UK)

Jack Spannerhands (UK)

Jack the Squeezer (UK)

The Barber (UK)

Squashed Hedgehog (UK)

Sonic the Hedgehog 2 (UK)

Howdedodat Spot^[14]^[13] (UK)

Sega Road Poster (UK)

Test 1 (UK)

Test 2 (UK)

Just About Live From Potsdam (UK)

Apocalypse (UK)

Horoscope (UK)

Planet of the Pigs (UK)

Aladdin (UK)

Problem Spot (Street Fighter II) (UK), featuring Hugh Derrick^[15]^[16]^[17], former account/group director^[18] at WCRS

Jurassic Park (one) (UK)

Jurassic Park (two) (UK)

Global Gladiators (UK)

Jungle Strike (UK)

Weather Spot (Game Gear) (UK)

Sonic the Hedgehog Spinball (UK)

Interview Spot (one), featuring Damon Hill (Sonic Chaos) (UK)

Interview Spot (two), featuring Damon Hill (Sonic Chaos) (UK)

Sonic the Hedgehog 3 (UK), featuring Right Said Fred

(DE)^[19]

Jurassic Park (DE)

Aladdin (DE)^[20]

Mega CD (long) (ES)^[21]

Mega CD (short) (ES)^[22]

Mega CD (alt) (ES)^[23]

Mega CD (Megan) (ES)^[24]

Game Gear (ES)^[25]

Mega Drive/Aladdin (ES)^[26]

Mega Drive/Street Fighter 2(ES)^[27]

Trailer (FR)

Mega CD (short) (FR)

Mega CD (long) (FR)

Mega CD, Make My Video: INXS, Sonic CD, Thunderhawk (FR)

Street Fighter II Special Champion Edition (FR)

Mega CD, Silpheed, Make My Video: Marky Mark and the Funky Bunch, Dune, Night Trap (FR)

Sonic Spinball (FR)

Aladdin (IT)^[28]

NL TV advert; Mega Drive games (1993)

NL TV advert; Mega CD (1993)

NL TV advert; Mega CD with Damon Hill (1993)

Print advertisements

Print advert in Power Up! (UK) #1993-04-27: "Tuesday, April 27, 1993" (1993-04-27)

Print advert in Mean Machines Sega (UK) #11: "September 1993" (1993-07-30)

Print advert in Mega Force (ES) #20: "Diciembre 1993" (1993-xx-xx)

ES (Magazine advert)
ES (Magazine advert)
ES (Magazine advert)

Outdoor advertisements

A large billboard in front of Sega's UK headquarters used for promoting Sonic the Hedgehog 2^[29]
UK pavement advert for Sonic the Hedgehog 2

Catalogues

UK (Catalogue)
DE (Catalogue)

References

[Press_Release:_1993-05-12:_Advertisers_are_taking_dramatic_steps_to_stop_us_switching_channels_during_their_commercials-1] 1.0 ^1.1 Press Release: 1993-05-12: Advertisers are taking dramatic steps to stop us switching channels during their commercials

[http:.2F.2Foctantstrategic.com.2Fphil-ley-2] ttp://octantstrategic.com/phil-ley

[http:.2F.2Fwww.eurogamer.net.2Farticles.2F2016-09-25-pirates-of-the-airwaves-how-sega-won-the-hearts-and-minds-of-a-generation-3] 3.0 ^3.1 http://www.eurogamer.net/articles/2016-09-25-pirates-of-the-airwaves-how-sega-won-the-hearts-and-minds-of-a-generation

[https:.2F.2Fwww.nintendolife.com.2Fnews.2F2019.2F12.2Ffeature_how_pirate_television_helped_sega_beat_nintendo_in_the_uk-4] 4.0 ^4.1 https://www.nintendolife.com/news/2019/12/feature_how_pirate_television_helped_sega_beat_nintendo_in_the_uk

[https:.2F.2Fwww.ahatalent.co.uk.2Factor.2Fsteven-o-donnell.2F-5] ttps://www.ahatalent.co.uk/actor/steven-o-donnell/

[https:.2F.2Fweb.archive.org.2Fweb.2F20181225213823.2Fhttp:.2F.2Fwww.peterwingfield.com.2Findex.shtml-6] ttp://www.peterwingfield.com/index.shtml (Wayback Machine: 2018-12-25 21:38)

[:File:MegaAction_UK_02.pdf_p38-7] 7.0 ^7.1 Mega Action, "July 1993" (UK; 1993-06-17), page 38

[:File:PowerUp_Uk_1993-04-27.pdf_p8_.288.2F9.29-8] Power Up!, "Tuesday, April 27, 1993" (UK; 1993-04-27), page 8/9 (8)

[:File:PowerUp_Uk_1993-04-27.pdf_p12-9] Power Up!, "Tuesday, April 27, 1993" (UK; 1993-04-27), page 12

[:File:Edge_UK_028.pdf_p60-10] Edge, "January 1996" (UK; 1995-11-30), page 60

[:File:Edge_UK_028.pdf_p58-11] Edge, "January 1996" (UK; 1995-11-30), page 58

[https:.2F.2Fwww.gboyle.nl.2FSEGACYBR.2520qt.HTM-12] ttps://www.gboyle.nl/SEGACYBR%20qt.HTM

[https:.2F.2Fwww.gboyle.nl.2FGB-Commercials.html-13] 13.0 ^13.1 https://www.gboyle.nl/GB-Commercials.html

[https:.2F.2Fwww.gboyle.nl.2FHOW.2520qt.HTM-14] ttps://www.gboyle.nl/HOW%20qt.HTM

[:File:Edge_UK_005.pdf_p54-15] Edge, "February 1994" (UK; 1993-12-23), page 54

[https:.2F.2Fwww.eatbigfish.com.2Fhugh-derrick-16] ttps://www.eatbigfish.com/hugh-derrick

[https:.2F.2Fwww.crunchbase.com.2Fperson.2Fhugh-derrick-17] ttps://www.crunchbase.com/person/hugh-derrick

[Press_Release:_1997-12-19:_Derrick_returns_to_UK_to_head_Volvo_at_AMV-18] Press Release: 1997-12-19: Derrick returns to UK to head Volvo at AMV

[https:.2F.2Fwww.stimmgerecht.de.2Fsprecher.2F1459.2FWolfgang-Pampel.html-19] ttps://www.stimmgerecht.de/sprecher/1459/Wolfgang-Pampel.html

[20] ttps://www.youtube.com/watch?v=29fVHl2Oi-I

[21] ttps://www.youtube.com/watch?v=eCsdSqlXBbM&t=132s

[22] ttps://www.youtube.com/watch?v=eCsdSqlXBbM&t=275s

[23] ttps://www.youtube.com/watch?v=eCsdSqlXBbM&t=295s

[24] ttps://www.youtube.com/watch?v=eCsdSqlXBbM&t=315s

[25] ttps://www.youtube.com/watch?v=eCsdSqlXBbM&t=337s

[26] ttps://www.youtube.com/watch?v=eCsdSqlXBbM&t=358s

[27] ttps://www.youtube.com/watch?v=eCsdSqlXBbM&t=379s

[28] ttps://www.youtube.com/watch?v=WF1P7cPVVQU

[:File:MegaPower_UK_02.pdf_p15-29] File:MegaPower UK 02.pdf, page 15

[1]

[2]

[3]

[4]

[5]

[6]

[7]

[8]

[9]

[10]

[11]

[12]

[13]

[14]

[15]

[16]

[17]

[18]

[19]

[20]

[21]

[22]

[23]

[24]

[25]

[26]

[27]

[28]

[29]

@@ Line 1: / Line 1: @@
 [[File:SegaPirate.png|right|thumb|Sega Pirate]]
-'''Sega TV''' (or '''Canal Pirata Sega''' in Spain) was a prodominantly European advertising campaign used by [[Sega]] during the early 1990s. It was created by London-based advertising agency [[WCRS]], masterminded by Sega UK marketing directors [[Phil Ley]]{{ref|http://octantstrategic.com/phil-ley}}{{ref|http://www.eurogamer.net/articles/2016-09-25-pirates-of-the-airwaves-how-sega-won-the-hearts-and-minds-of-a-generation}} and [[Simon Morris]]{{ref|http://www.eurogamer.net/articles/2016-09-25-pirates-of-the-airwaves-how-sega-won-the-hearts-and-minds-of-a-generation}}, and featuring English actor Steven O'Donnell{{ref|https://en.wikipedia.org/wiki/Steven_O%27Donnell_(actor)}} (the Barber) and Welsh actor Peter Wingfield{{ref|https://en.wikipedia.org/wiki/Peter_Wingfield}} (Jimmy, the cybernetically enhanced gamer).
+'''Sega TV''' (or '''Canal Pirata Sega''' in Spain) was a prodominantly European advertising campaign used by [[Sega]] during the early 1990s. It was created{{intref|Press Release: 1993-05-12: Advertisers are taking dramatic steps to stop us switching channels during their commercials}} by London-based advertising agency [[WCRS]], masterminded by Sega UK marketing directors [[Phil Ley]]{{ref|http://octantstrategic.com/phil-ley}}{{ref|http://www.eurogamer.net/articles/2016-09-25-pirates-of-the-airwaves-how-sega-won-the-hearts-and-minds-of-a-generation}}{{ref|https://www.nintendolife.com/news/2019/12/feature_how_pirate_television_helped_sega_beat_nintendo_in_the_uk}} and [[Simon Morris]]{{ref|http://www.eurogamer.net/articles/2016-09-25-pirates-of-the-airwaves-how-sega-won-the-hearts-and-minds-of-a-generation}}{{ref|https://www.nintendolife.com/news/2019/12/feature_how_pirate_television_helped_sega_beat_nintendo_in_the_uk}}, and featuring English actor [[wikipedia:Steven O'Donnell (British actor)|Steven O'Donnell]]{{ref|https://www.ahatalent.co.uk/actor/steven-o-donnell/}} (the Barber) and Welsh actor [[wikipedia:Peter Wingfield|Peter Wingfield]]{{ref|https://web.archive.org/web/20181225213823/http://www.peterwingfield.com/index.shtml}} (Jimmy, the cybernetically enhanced gamer).
 Sega TV was a mock pirate television station, which among showing bizarre films and shows frequently advertised the [[Sega Mega Drive]], [[Sega Mega-CD]] and [[Sega 32X]]. It is considered by many to have been quite a successful campaign, being the European equivalent of [[Segata Sanshiro]] or the [[Sega Scream]]. Sega TV should not be confused with [[Sega Channel]], a ''real'' television channel promoted by Sega.
@@ Line 7: / Line 7: @@
 Sega TV's "mascot" was the "Sega Pirate", who was seen in many television advertisements, as well as in European promotional videos and occasionally in magazines. There was a limited edition [[Sega Game Gear]] bundle with Sega Pirate branding, and it appears on the cover of ''[[Sega Ages: Volume 1]]'' for the [[Sega Saturn]].
+The advertising campaign started{{magref|megaaction|2|38}} with a series of billboards and magazine advertisements promoting two new fictional products, "''À La Kat''"{{magref|powerup|1993-04-27|8|printpage=8/9}} cat food and "''Ecco''"{{magref|powerup|1993-04-27|12}} washing powder{{intref|Press Release: 1993-05-12: Advertisers are taking dramatic steps to stop us switching channels during their commercials}} (with ''"'''S'''pecial '''E'''cological '''G'''runge '''A'''dditives"'') and did not make any reference to [[Sega]]. The campaign was timed so that press releases could be issued to the media with even a telephone hotline for people wanting to know more. The billboards were then "piratised"{{magref|megaaction|2|38}} overnight  with images of the "Sega Pirate" over the faces of the characters in the billboards and tv spots with the same images and themes of the billboards were aired on tv which were suddendly taken over by a pirate TV station with a crazy host (played by Steven O'Donnell) talking about [[Sega]] and its products. When the public and media realized that the whole cat food/washing powder was a spoof it caused a frenzy of editorial coverage across national newspapers, brilliantly drawing the attention of the consumers.
 Right Said Fred's 1994 single, ''[[Wonderman]]'', used in conjunction with [[Sega Europe]] to promote the release of ''[[Sonic the Hedgehog 3]]'', features the Sega TV studio and Steven O'Donnell in its music video. The single only reached #55 in the UK singles chart, though was included as part of ''Now That's What I Call Music! 27''.
-In Spain, Canal Pirata Sega marketing was given away dubbed in Spanish language and in VHS form as ''[[¡Atencion! Mezcla Explosiva: Especial Eternal Champions]]'' and ''[[Si Tienes Mega Drive ¡Riete del Mundo!]]''. These tapes were included with issues of ''Hobby Consolas'' magazine.
+In Spain, Canal Pirata Sega marketing was given away (dubbed in Spanish language) in VHS form as ''[[¡Atencion! Mezcla Explosiva: Especial Eternal Champions]]'' and ''[[Si Tienes Mega Drive ¡Riete del Mundo!]]''. These tapes were included with issues of ''Hobby Consolas'' magazine.
-Both the Sega TV and the Sega Pirate were axed when the company's focus shifted to the [[Sega Saturn]]. According to [[Sega Europe]] Saturn project manager [[Jeremy Crisp]], video game consumers had matured with the start of the 32-bit generation, and were less likely to respond to "yoof marketing", wanting a more sophisticated approach instead{{fileref|Edge UK 028.pdf|page=60}}. As such, the Sega TV campaign was considered unsuitable by late 1995.
+Both the Sega TV and the Sega Pirate were axed when the company's focus shifted to the [[Sega Saturn]]. According to [[Sega Europe]] Saturn project manager [[Jeremy Crisp]], video game consumers had matured with the start of the 32-bit generation, and were less likely to respond to "yoof marketing", wanting a more sophisticated approach instead{{magref|edge|28|60}}. As such, the Sega TV campaign was considered unsuitable by late 1995.
-Another cited reason was the health of the video game market around this transition period. Hardware sales dropped dramatically during 1995 in preparation for the next generation of systems, and advertising budgets followed suit{{fileref|Edge UK 028.pdf|page=58}}. Moreover the Saturn was initially priced at more than four times the price of a Mega Drive in 1995 (£399.99 in the UK, dropping to £299.99 for Christmas), which meant focus needed to shift towards consumers who could afford to buy the console - typically older demographics.
+Another cited reason was the health of the video game market around this transition period. Hardware sales dropped dramatically during 1995 in preparation for the next generation of systems, and advertising budgets followed suit{{magref|edge|28|58}}. Moreover the Saturn was initially priced at more than four times the price of a Mega Drive in 1995 (£399.99 in the UK, dropping to £299.99 for Christmas), which meant focus needed to shift towards consumers who could afford to buy the console - typically older demographics.
 ==Comic adaptation==
 ''[[Sonic the Comic]]'' included "Pirate S.T.C." comics strips, based off ''Sega TV''. The single story arc was running from issue #28 to issue #33. It was one of the only comic strips not based off videogame in ''Sonic the Comic'', another one being about Megadroid, the mascot of the Comic.
+==Translations==
+{{aka
+| uk_name=Sega TV
+| de_name=Sega TV
+| de_trans=Sega TV
+| es_name=Canal Pirata Sega
+| es_trans=Sega Pirate Channel
+| fr_name=Canal Sega
+| fr_trans=Sega Channel
+| it_name=Sega TV Pirata
+| it_trans=Sega Pirate TV}}
 ==Magazine articles==
@@ Line 24: / Line 38: @@
 ==Promotional material==
 ===Television advertisements===
-<gallery>
+{{gitem|MD UK TVAdvert CyberRazorCut 1.mp4|''Cyber Razor Cut''{{ref|https://www.gboyle.nl/SEGACYBR%20qt.HTM}}{{ref|https://www.gboyle.nl/GB-Commercials.html}} (UK)}}
-MD UK TVAdvert CyberRazorCut 1.mp4|''Cyber Razor Cut'' (UK)
+{{gitem|MD UK TVAdvert CyberRazorCut 4.mp4|''Jack Spannerhands'' (UK)}}
-MD UK TVAdvert CyberRazorCut 4.mp4|''Jack Spannerhands'' (UK)
+{{gitem|MD UK TVAdvert Squeezer.mp4|''Jack the Squeezer'' (UK)}}
-MD UK TVAdvert Squeezer.mp4|''Jack the Squeezer'' (UK)
+{{gitem|Sega TV The Barber MD UK TVAdvert.mp4|''The Barber'' (UK)}}
-Sega TV The Barber MD UK TVAdvert.mp4|''The Barber'' (UK)
+{{gitem|SegaTVSquashedHedgehog MD UK TVAdvert.mp4|''Squashed Hedgehog'' (UK)}}
-Sega TV Sonic the Hedgehog 2 MD UK TVAdvert.mp4|''Sonic the Hedgehog 2'' (UK)
+{{gitem|Sega TV Sonic the Hedgehog 2 MD UK TVAdvert.mp4|''Sonic the Hedgehog 2'' (UK)}}
-Sega TV Howdedodat Spot MD UK TVAdvert.mp4|''Howdedodat Spot'' (UK)
+{{gitem|Sega TV Howdedodat Spot MD UK TVAdvert.mp4|''Howdedodat Spot''{{ref|https://www.gboyle.nl/HOW%20qt.HTM}}{{ref|https://www.gboyle.nl/GB-Commercials.html}} (UK)}}
-Sega TV Test 1 MD UK TVAdvert.mp4|Test 1 (UK)
+{{gitem|SegaTVSonic2SegaRoadPoster MD UK TVAdvert.mp4|''Sega Road Poster'' (UK)}}
-Sega TV Test 2 MD UK TVAdvert.mp4|Test 2 (UK)
+{{gitem|Sega TV Test 1 MD UK TVAdvert.mp4|Test 1 (UK)}}
-Sega TV Live From Potsdam MD UK TVAdvert.mp4|''Just About Live From Potsdam'' (UK)
+{{gitem|Sega TV Test 2 MD UK TVAdvert.mp4|Test 2 (UK)}}
-Sega TV Apocalypse MCD UK TVAdvert (Alt).mp4|''Apocalypse'' (UK)
+{{gitem|Sega TV Live From Potsdam MD UK TVAdvert.mp4|''Just About Live From Potsdam'' (UK)}}
-Sega TV Horoscope MCD UK TVAdvert (Alt).mp4|''Horoscope'' (UK)
+{{gitem|Sega TV Apocalypse MCD UK TVAdvert (Alt).mp4|''Apocalypse'' (UK)}}
-Sega TV Planet of the Pigs MCD UK TVAdvert.mp4|''Planet of the Pigs'' (UK)
+{{gitem|Sega TV Horoscope MCD UK TVAdvert (Alt).mp4|''Horoscope'' (UK)}}
-Aladdin MD UK TVAdvert.mp4|''Aladdin'' (UK)
+{{gitem|Sega TV Planet of the Pigs MCD UK TVAdvert.mp4|''Planet of the Pigs'' (UK)}}
-Sega TV Street Fighter II MD UK TVAdvert.mp4|''Problem Spot'' (Street Fighter II) (UK)
+{{gitem|Aladdin MD UK TVAdvert.mp4|''Aladdin'' (UK)}}
-Sega TV Jurassic Park MD UK TVAdvert (Alt).mp4|''Jurassic Park'' (UK)
+{{gitem|Sega TV Street Fighter II MD UK TVAdvert.mp4|''Problem Spot'' (Street Fighter II) (UK), featuring Hugh Derrick{{magref|edge|5|54}}{{ref|https://www.eatbigfish.com/hugh-derrick}}{{ref|https://www.crunchbase.com/person/hugh-derrick}}, former account/group director{{intref|Press Release: 1997-12-19: Derrick returns to UK to head Volvo at AMV}} at [[WCRS]] }}
-Sega TV Global Gladiators MD UK TVAdvert.mp4|''Global Gladiators'' (UK)
+{{gitem|SegaTVJurassicPark MD UK TVAdvert.mp4|''Jurassic Park'' (one) (UK)}}
-Sega TV Weather Spot GG UK TVAdvert.mp4|''Weather Spot'' (Game Gear) (UK)
+{{gitem|Sega TV Jurassic Park MD UK TVAdvert (Alt).mp4|''Jurassic Park'' (two) (UK)}}
-Sega TV Sonic the Hedgehog Spinball MD UK TVAdvert.mp4|''Sonic the Hedgehog Spinball'' (UK)
+{{gitem|Sega TV Global Gladiators MD UK TVAdvert.mp4|''Global Gladiators'' (UK)}}
-SugarPuffs UK TVAdvert Sega.mp4|Sugar Puffs (UK)
+{{gitem|SegaTVJungleStrike MD UK TVAdvert.mp4|''Jungle Strike'' (UK)}}
-SegaTV DE TVAdvert.mp4|(DE)
+{{gitem|Sega TV Weather Spot GG UK TVAdvert.mp4|''Weather Spot'' (Game Gear) (UK)}}
-MD DE TVAdvert SegaTV.mp4|''[[Jurassic Park (Mega Drive)|Jurassic Park]]'' (DE)
+{{gitem|Sega TV Sonic the Hedgehog Spinball MD UK TVAdvert.mp4|''Sonic the Hedgehog Spinball'' (UK)}}
-</gallery>
+{{gitem|SegaTVInterviewSpot UK TVAdvert.mp4|''Interview Spot'' (one), featuring [[wikipedia:Damon Hill|Damon Hill]] (Sonic Chaos) (UK)}}
+{{gitem|SegaTVInterviewSpot1 UK TVAdvert.mp4|''Interview Spot'' (two), featuring Damon Hill (Sonic Chaos) (UK)}}
+{{gitem|SegaTVSonic3RightSaidFred MD UK TVAdvert.mp4|''Sonic the Hedgehog 3'' (UK), featuring [[wikipedia:Right Said Fred|Right Said Fred]]}}
+{{gitem|SegaTV DE TVAdvert.mp4|(DE){{ref|https://www.stimmgerecht.de/sprecher/1459/Wolfgang-Pampel.html}}}}
+{{gitem|MD DE TVAdvert SegaTV.mp4|''[[Jurassic Park (Mega Drive)|Jurassic Park]]'' (DE)}}
+{{gitem|Notavailable.svg|''Aladdin'' (DE)<ref>https://www.youtube.com/watch?v=29fVHl2Oi-I</ref>}}
+{{gitem|Notavailable.svg|Mega CD (long) (ES)<ref>https://www.youtube.com/watch?v=eCsdSqlXBbM&t=132s</ref>}}
+{{gitem|Notavailable.svg|Mega CD (short) (ES)<ref>https://www.youtube.com/watch?v=eCsdSqlXBbM&t=275s</ref>}}
+{{gitem|Notavailable.svg|Mega CD (alt) (ES)<ref>https://www.youtube.com/watch?v=eCsdSqlXBbM&t=295s</ref>}}
+{{gitem|Notavailable.svg|Mega CD (Megan) (ES)<ref>https://www.youtube.com/watch?v=eCsdSqlXBbM&t=315s</ref>}}
+{{gitem|Notavailable.svg|Game Gear (ES)<ref>https://www.youtube.com/watch?v=eCsdSqlXBbM&t=337s</ref>}}
+{{gitem|Notavailable.svg|Mega Drive/Aladdin (ES)<ref>https://www.youtube.com/watch?v=eCsdSqlXBbM&t=358s</ref>}}
+{{gitem|Notavailable.svg|Mega Drive/Street Fighter 2(ES)<ref>https://www.youtube.com/watch?v=eCsdSqlXBbM&t=379s</ref>}}
+{{gitem|Notavailable.svg|Trailer (FR)}}
+{{gitem|Notavailable.svg|Mega CD (short) (FR)}}
+{{gitem|Notavailable.svg|Mega CD (long) (FR)}}
+{{gitem|Notavailable.svg|Mega CD, Make My Video: INXS, Sonic CD, Thunderhawk (FR)}}
+{{gitem|Notavailable.svg|Street Fighter II Special Champion Edition (FR)}}
+{{gitem|Notavailable.svg|Mega CD, Silpheed, Make My Video: Marky Mark and the Funky Bunch, Dune, Night Trap (FR)}}
+{{gitem|Notavailable.svg|Sonic Spinball (FR)}}
+{{gitem|Notavailable.svg|''Aladdin'' (IT)<ref>https://www.youtube.com/watch?v=WF1P7cPVVQU</ref>}}
+{{gitem|BeatUsIfYouCanMDNLTVAdvert.mp4|NL TV advert; Mega Drive games (1993)}}
+{{gitem|BeatUsIfYouCanMCDNLTVAdvert1.mp4|NL TV advert; Mega CD (1993)}}
+{{gitem|BeatUsIfYouCanMCDNLTVAdvert2.mp4|NL TV advert; Mega CD with Damon Hill (1993)}}
 ===Print advertisements===
 {{gallery
 |{{galleryPrintAd
-|MeanMachinesSega11UK.pdf|mms|11|37
+|powerup|1993-04-27|8-9
+}}
+|{{galleryPrintAd
+|powerup|1993-04-27|12
+}}
+|{{galleryPrintAd
+|mms|11|37
 }}
 |{{galleryPrintAd
-|MeanMachinesSega11UK.pdf|mms|11|39
+|mms|11|39
 }}
 |{{galleryPrintAd
-|MegaForce ES 20.pdf|megaforcees|20|28-29
+|megaforcees|20|28-29
 }}
 }}
@@ Line 64: / Line 112: @@
 Canal Pirata Sega 2.jpg|ES (Magazine advert)
 Canal Pirata Sega 3.jpg|ES (Magazine advert)
+</gallery>
+===Outdoor advertisements===
+<gallery>
+SegaTVSonic2Billboard.png|A large billboard in front of Sega's UK headquarters used for promoting ''[[sonic:Sonic the Hedgehog 2 (16-bit)|Sonic the Hedgehog 2]]''{{fileref|MegaPower UK 02.pdf|page=15}}
+SegaTVSonic2RoadPoster.png|UK pavement advert for ''[[sonic:Sonic the Hedgehog 2 (16-bit)|Sonic the Hedgehog 2]]''
+SegaTVBillboard UK.png
+SegaTVBillboard UK 1.png
+SegaTVBillboard UK 2.png
+SegaTVBillboard UK 3.png
+SegaTVBillboard UK 4.png
+SegaTVBillboard UK 5.png
+SegaTVBillboard UK 6.png
+SegaTVBillboard UK 7.png
+SegaTVBillboard UK 8.png
+SegaTVBillboard UK 9.png
 </gallery>
@@ Line 69: / Line 133: @@
 <gallery>
 RadioTimes UK Catalogue.pdf|UK (Catalogue)
+Sega TV tophits DE cover.jpg|DE (Catalogue)
 </gallery>