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Formula 1

Williams-Renault Formula One Team (1993)

1993 saw Sega back the Williams F1 team during the 1993 Formula One World Championship. Their car for this season, the Williams FW15C was dominant during the year, leading team members Alain Prost to a world title and Damon Hill to third place (Ayrton Senna driving for Marlboro McLaren coming second).

Alain Prost and Damon Hill
Alain Prost holding his helmet
Alain Prost
Alain Prost in the Williams FW15C
The wind spoiler of Damon Hill's Williams FW15C

Merchandise

Minichamps 1:43 scale model
Minichamps 1:18 scale model
Aoshima model
Damon Hill Williams FW15B Onyx model manufactured by Minibri-Indústria de Brinquedos Lta
Alain Prost helmet Onyx model HF001
Postcard
NL poster front
NL poster back
FR badge (Alain Prost)

1993 European Grand Prix

Amsterdam Grand Prix

Canceled 1993 races, featured in a few commercials with Damon Hill.

Team Lotus (1994)

In 1994 Sega (represented in Portugal by Ecofilmes) sponsored^[3] Team Lotus Portuguese professional racing driver Pedro Lamy.

Pedro Lamy (PT) and Johnny Herbert (UK) in 1994
Pedro Lamy of Portugal, after crashing his car into Finnish racing driver JJ Lehto's car in the 1994 San Marino Grand Prix
Pedro Lamy at Okayama International Circuit (formerly known as TI Circuit Aida) in Aida, Japan during the 1994 Pacific Grand Prix (April 17, 1994)

Merchandise

Pedro Lamy F1 Lotus Mugen 107C Diecast Model, manufactured by Maia-based Portuguese diecast model car manufacturer Minibri-Indústria de Brinquedos Lta. (1982-2001)
Pedro Lamy F1 Helmet Diecast Model HF009, manufactured by Minibri-Indústria de Brinquedos Lta.
Pedro Lamy F1 Lotus Mugen 107C Diecast Model, manufactured by Waldaschaff-based German diecast model car manufacturer Göde Holding GmbH & Co. KG

Minardi (1996)

In 1996^[4] after finishing second^[5] in the standings of the Italian Formula Three Championship^[6] where he was Rookie of the Year^[7], Portuguese racing driver João Barbosa (João Ricardo da Silva Coelho Barbosa^[8]^[9]^[10]) was invited, for a test drive^[11]^[7] in the Minardi M195B/Ford at Minardi by Italian motor racing magazine Rombo.

Minardi's Founder and former Managing Director Giancarlo Minardi (wearing a brown coat) does a last-minute inspection with his staff in the Minardi M195B/Ford moments before João Barbosa's test drive

João Barbosa drives the Minardi M195B/Ford at the Misano World Circuit Marco Simoncelli race track (formerly known as "Circuito Internazionale Santa Monica"), in Misano Adriatico, Italy (October 28, 1996)

Television coverage on SIC – Sociedade Independente de Comunicação Portuguese television channel news

Team Jordan, Japanese Grand Prix (2002)

Sega sponsored Team Jordan's EJ12 car in the Japanese Grand Prix, held at Suzuka Circuit from October 11th to 13th, 2002^[12]. At the time, Jordan was the home to the only Japanese driver of the season, although teammate Giancarlo Fisichella raced in a similar livery. Sato finished 5th but Fisichella was forced to retire.

EJ12

Formula 3

Prema Powerteam^[13]

André Couto (1995-1996-1997-1998)^[13]

André Couto (1996 Season)
André Couto (1996 Season)
André Couto (Prema Powerteam, 1995-1998^[13])
André Couto drives his Dallara 396/Nova-Fiat during a race of the 1996 German Formula Three Championship
André Couto (1996 German Formula Three Championship)
André Couto at Mugello Circuit in Scarperia e San Piero, Tuscany, Italy, during a race of the 1997 Italian Formula Three Championship (April 13, 1997)
André Couto leaves the race track at the Motorsport Arena Oschersleben after crashing his car into Brazilian race driver Bruno Junqueira's car during round 1 of the 1998 International Formula 3000 Championship in Oschersleben, Germany (April 10, 1998)
André Couto drives his Lola T96/50-Zytek at Silverstone Circuit during round 4 of the 1998 International Formula 3000 Championship (May 16, 1998)
André Couto at the Circuit de Monaco street circuit in Monte Carlo, frustrated after being forced to quit the race, following the loss of the right rear wheel of his Lola T96/50-Zytek in a crash during round 5 of the 1998 International Formula 3000 Championship (May 23, 1998)

Merchandise

André Couto Dallara 397/Spiess-Opel Onyx model manufactured by Minibri-Indústria de Brinquedos Lta (1997 Italian Formula Three Championship

João Barbosa (1996)^[13]^[7]

Italian reporters rush towards João Barbosa for an interview at the Autodromo Riccardo Paletti race track, after Barbosa's second place^[14] in the Varano race of the Italian Formula Three Championship in Varano de' Melegari, Italy in 1996
João Barbosa at the Circuit de Monaco street circuit in Monte Carlo, Monaco during the Monaco Grand Prix 1996 Formula Three support race^[15] (May 19, 1996)
João Barbosa during the Monaco Grand Prix 1996 Formula Three support race (May 19, 1996)
João Barbosa drives his Dallara 395/96 Alfa Romeo at the Autodromo dell'Umbria circuit, in Magione during a race of the Italian Formula Three Championship^[16]^[13] (October 6, 1996)

1996 Macau Grand Prix^[17]

FIA Formula 3 Intercontinental Cup^[18]

Portuguese-Macanese motor racing driver André Couto (Dallara 396/Nova-Fiat, Prema Powerteam), at the 1996 Macau Grand Prix (FIA Formula 3 Intercontinental Cup)^[19]

André Couto drives his Dallara 396/Nova-Fiat at the 1996 Macau Grand Prix (FIA Formula 3 Intercontinental Cup)

Coverage of the FIA Formula 3 Intercontinental Cup (1996 Macau Grand Prix)

1997 Macau Grand Prix^[20]

FIA Formula 3 Intercontinental Cup^[21]

André Couto at the 1997 Macau Grand Prix (FIA Formula 3 Intercontinental Cup)
From left to right, André Couto, army general Vasco Joaquim Rocha Vieira, the last^[22] Governor of Macau and Carlos Couto (André Couto's father)

Merchandise

André Couto Dallara 397/Spiess-Opel Onyx model manufactured by Minibri-Indústria de Brinquedos Lta

1998 Macau Grand Prix^[23]

FIA Formula 3 Intercontinental Cup

Army general Vasco Joaquim Rocha Vieira, the last^[22] Governor of Macau (wearing André Couto's helmet) and André Couto (Dallara 397/Spiess-Opel, Prema Powerteam) at the 1998 Macau Grand Prix (FIA Formula 3 Intercontinental Cup)

GP2 Series

Team Super Nova Racing (2005)

In 2005, before competing in the 2005 Le Mans Endurance Series, Japanese racing driver Hayanari Shimoda made a series of test drives^[24] with team Super Nova Racing and was set to be its second driver in the GP2 Series during that year, however he was replaced at the last minute by Northern Irish racing driver Adam Carroll who would partner Italian racing driver Giorgio Pantano.

Hayanari Shimoda with team Super Nova Racing's car Dallara-Mecachrome

Formula Atlantic

1997 Atlantic Championship^[25]

RDS Motorsport

In 1997^[26]^[27]^[5]^[28], still under the sponsorship of Sega, Portuguese racing driver João Barbosa^[29] (João Ricardo da Silva Coelho Barbosa^[8]^[9]^[10]), competed in the Formula Atlantic Championship with Canadian-American^[30] team RDS Motorsport^[31], founded in 1989^[32] by Italian-born entrepreneur Alfredo Rizza di Sardi^[33]^[34] and his wife Filipino-born ex-jazz singer^[35]^[36], actress^[37]^[38]^[39]^[40] and television presenter^[41] Nelda Rizza di Sardi^[34] (née Lopez^[35]^[36]), mother^[42] of Filipino pop singer and social activist Leah Navarro^[43], where he finished 7th in the standings and was '97 Formula Atlantic Rising Star^[44]^[7].

João Barbosa^[45] (RDS Motorsport) drives his Ralt RT41/Toyota during a race of the 1997 Atlantic Championship^[46]^[47]
13th^[48] João Barbosa (Ralt RT-41/RDS Motorsport), The Milwaukee Mile SCCA Player's Toyota Atlantic Championship, May 30-31, 1997^[49]^[50]
From left to rigth, João Barbosa (PT), Alex Tagliani (CA) and Alex Barron (US) at Circuit Trois-Rivières in Trois-Rivières, Quebec, Canada; August 3, 1997^[51]
7th^[52] João Barbosa (Ralt RT-41/RDS Motorsport) SCCA Kool Toyota Atlantic Championship Mid Ohio Sports Car Course, August 9-10, 1997^[53]^[54]
2nd^[55] João Barbosa (Ralt RT-41/RDS Motorsport), Road America SCCA Kool Toyota Atlantic Championship, August 16-17, 1997^[56]^[57]
Team RDS Motorsport (1997)

American open-wheel car racing

1991 PPG Indy Car World Series

Genoa Racing

Sega sponsored Italian race car driver Guido Daccò of team Genoa Racing during the 1991 PPG Indy Car World Series season^[58].

Guido Daccò (Lola T90/00-Cosworth DFS V8t)

Merchandise

1992 All World Sports, Inc. Indy Car World Series 100 Card Set^[59]^[60]^[61]

Card #16 (front), Guido Daccò

Card #16 (back), Guido Daccò

1992 PPG Indy Car World Series

Dick Simon Racing

Brazilian racing driver Raul Boesel and Japanese racing driver Hiroyuki "Hiro" Matsushita of team Dick Simon Racing were both sponsored by Sega in 1992 during the 1992 PPG Indy Car World Series season.

Raul Boesel

Raul Boesel with his Lola T92/00; Chevrolet 265A V8t in 1992
Brazilian racing driver Raul Boesel drives his Lola T92/00; Chevrolet 265A V8t in the 1992 ITT Automotive Grand Prix of Detroit^[62] at the Raceway on Belle Isle Park in Detroit, Michigan on June 7, 1992

Hiro Matsushita

Hiroyuki "Hiro" Matsushita
Hiroyuki "Hiro" Matsushita with his Lola T92/00; Chevrolet 265A V8t
Hiroyuki "Hiro" Matsushita after crashing his Lola T92/00; Chevrolet 265A V8t as he was exiting turn one, during pratice for Indianapolis 500 qualifications on May 9, 1992^[63]. Matsushita suffered a broken right tight, being sidelined for several weeks, missing the 1992 Indianapolis 500 and the next six events as well.
Hiroyuki "Hiro" Matsushita's helmet

Touring cars

Holden Commodore VH - Bathurst 1984

1:43 Dinkum Classics model

Gibson Motorsport (Australia; 1996)

Mark Skaife

Merchandise

Model
Poster (1)
Poster (2)

1996 Toyota Carina E Trophy

Portuguese racing driver João Barbosa was sponsored by Sega in the 1996 season of the Toyota Carina E Trophy.

João Barbosa

João Barbosa (1996 Toyota Carina E Trophy)

1996 Toyota Carina E Trophy season summary

1996 Macau Grand Prix^[4]

João Barbosa of Portugal drives his Toyota Carina at the 1996 Macau Grand Prix (Toyota Carina E Trophy)

João Barbosa at the 1996 Macau Grand Prix (Toyota Carina E Trophy)

Coverage of round 10 of the 1996 Toyota Carina E Trophy (1996 Macau Grand Prix)

1997 RAC Tourist Trophy^[64]

Sega sponsored the British Tourning Car Championships in 1997^[65].

Williams Renault Dealer Racing

Coverage of the 1997 RAC Tourist Trophy

Alain Menu

Alain Menu of team Williams Renault Dealer Racing, drives his Renault Laguna at Donington Park during the 1997 RAC Tourist Trophy

Jason Plato

Jason Plato of team Williams Renault Dealer Racing at Donington Park during the 1997 RAC Tourist Trophy

1998 Toyota Starlet Trophy

Sega sponsored young Portuguese racing drivers Jorge Manuel Martins Oliveira Cardoso Baptista^[66], Filipe Manuel Alves da Mota and Eduardo António de Pádua e Braga Fortunato de Almeida in the 1998 season of the Toyota Starlet Trophy jointly organized from 1983 to 1999 by the Portuguese Automobile and Karting Federation^[67] (FPAK - Federação Portuguesa de Automobilismo e Karting) and Toyota Caetano Portugal, S.A.^[68] (Toyota’s exclusive representative in Portugal since 1968).

Jorge Baptista

Jorge Baptista (#29) and Filipe Mota (#23)

Filipe Mota (eighth from the left)

Fortunato de Almeida

1998 Italian Superturismo Championship

Italian Promotorsport

Portuguese race driver Miguel Ramos, competed in the 1998 Italian Superturismo Championship racing for Italian team "Italian Promotorsport", in which he was sponsored by Sega.

Miguel Ramos drives his BMW 320i during a race of the 1998 Italian Superturismo Championship

Chamberlain Engineering (1998)

In 1998, Sega sponsored Portuguese racing drivers Ni Amorim, Gonçalo Gomes and Manuel Mello-Breyner of team Chamberlain Engineering.

1998 24 Hours of Le Mans

Ni Amorim, Gonçalo Gomes and Manuel Mello-Breyner at Circuit de la Sarthe, in Le Mans, France during the 1998 24 Hours of Le Mans^[69]^[70]^[71] Grand Prix of Endurance.
Ni Amorim and Gonçalo Gomes race their way into the 1998 24 Hours of Le Mans Grand Prix of Endurance, during the morning session of the Pre-Qualifying^[72], at Circuit de la Sharte, in Le Mans, France

Merchandise

Chrysler Viper GTS-R Minichamps model^[73] (front)
Chrysler Viper GTS-R Minichamps model (back)

1998 FIA GT Championship

1998 FIA GT Oschersleben 500km

Ni Amorim and Gonçalo Gomes at the Motorsport Arena Oschersleben race track, in Oschersleben, Germany during the 1998 FIA GT Oschersleben 500km, the opening round of the 1998 FIA GT Championship season

1998 FIA GT Silverstone 500km^[74]

1998 FIA GT Dijon 500km^[75]

Team Konrad Motorsport / Team Chrysler Viper (1999)

Portuguese racing driver Ni Amorim^[76] (Fernando Manuel Neiva Machado "Ni" Amorim^[8]), currently the president^[77] of the Portuguese Automobile and Karting Federation (FPAK - Federação Portuguesa de Automobilismo e Karting), competed, under the sponsorship of Sega, in the Spanish GT Championship 1999^[78]^[79] with Team Konrad Motorsport^[80] in round one and with Team Chrysler Viper^[80] (Chrysler España) in rounds three, four, five and six. .

Spanish GT Championship 1999

Ni Amorim (Team Chrysler Viper)

2002 N1 Super Taikyu Series

H-factory Racing Team

Sega sponsored Japanese racing drivers Hiromi Kozono^[81] (小園浩己, Kozono Hiromi), Juichi Wakisaka^[82] (脇阪寿一, Wakisaka Juichi) and Shigekazu Wakisaka^[83] (脇阪薫一, Wakisaka Shigekazu) of H-factory Racing Team^[84]^[85] in the 2002^[86]^[87]^[88]^[89] season of the N1 Super Taikyu Series.

H-factory Racing Team

From left to right, Juichi Wakisaka, Hiromi Kozono and Shigekazu Wakisaka

Merchandise

Ebbro 1:43 scale model

Inno64 1:64 scale model

Zytek Motorsport (2005)

In 2005, Sega sponsored Danish racing drivers John Nielsen and Casper Elgaard and Japanese racing driver Hayanari Shimoda of team Zytek Motorsport in the 2005 1000 km of Spa endurance race, the opening race of the 2005 Le Mans Endurance Series, where they would emerge as winners. Zytek Motorsport would finish 2nd in the LMP1 class standings of the Teams Championships in that year.

2005 Le Mans Endurance Series

Paul Ricard Le Mans Series Test^[90]^[91]

John Nielsen at the Circuit Paul Ricard motorsport race track in Le Castellet, France during the Le Mans Endurance Series Official Test^[92].

2005 1000 km of Spa

Hayanari Shimoda with team Zytek Motorsport's Zytek 04S race car at the Circuit de Spa-Francorchamps motor-racing circuit in Stavelot, Belgium during the 2005 1000 Km of Spa^[93] endurance race, the opening round of the 2005 Le Mans Endurance Series
John Nielsen

Merchandise

Zytek 04S Spark^[94] 1:43 scale model

World Rally Championship

555 Safari Rally 1999

For the 1999 Safari Rally (26th-28th February), Hideaki Miyoshi and Eido Osawa drove a Subaru Impreza WRX typeRA STi VersionV sponsoredby the Sega Dreamcast version of Sega Rally Championship^[95]. The team finished 10th.

Portuguese National Rally Championship^[96]

Rally de Portugal 2005^[97]

Coverage of Stage 8 (Almodôvar, Beja, Portugal) of Rally de Portugal 2005 on RTP3; Pedro Chaves - Nuno Silva (#12; + 22:30), José Fontes - Fernando Prata (#19; + 28:03)

Pedro Matos Chaves^[98]

Pedro Matos Chaves and co-driver Nuno Rodrigues da Silva during a stage of the Rally de Portugal 2005

José Pedro Fontes^[99]

José Pedro Fontes and co-driver Fernando Prata at Rally de Portugal 2005

Merchandise

Pedro Matos Chaves

Pedro Matos Chaves Altaya 1:43 scale model^[100], manufactured by Barcelona-based Spanish-Italian publisher and model car manufacturer Planeta DeAgostini

Rali Vinho da Madeira 2005^[101] (ERC)

Pedro Matos Chaves with his co-driver Nuno Rodrigues da Silva drives through tarmac of the 2005 Rali Vinho da Madeira, with Renault Clio Super 1600.

Rallye Casinos do Algarve 2005^[102]

José Pedro Fontes and co-driver Fernando Prata at Rallye Casinos do Algarve 2005 in Portimão, Portugal

Rallye Centro de Portugal 2005^[103]

Pedro Matos Chaves^[104]

Pedro Matos Chaves and co-driver Nuno Rodrigues da Silva at Rallye Centro de Portugal 2005 in Marinha Grande, Portugal

José Pedro Fontes^[105]

José Pedro Fontes and co-driver Fernando Prata at Rallye Centro de Portugal 2005 in Marinha Grande, Portugal

Rallye Casinos do Algarve 2006^[106]^[107]

José Pedro Fontes and co-driver Fernando Prata at Rallye Casinos do Algarve 2006 in Portimão, Portugal

Rallye Centro de Portugal 2006^[108]

José Pedro Fontes and co-driver Fernando Prata at Rallye Centro de Portugal 2006 in Marinha Grande, Portugal

Rali de Mortágua 2006^[109]

José Pedro Fontes and co-driver Fernando Prata in their Renault Clio Super 1600 at Rali de Mortágua 2006 in Mortágua, Portugal

World Sportscar Championship

Porsche Kremer Racing (Sandown 1000 course) (1984)

Super GT

Kondo Racing

2011 Super GT Series (GT500)

Hironobu Yasuda
Björn Wirdheim
Advan Kondo GT-R R35/VRH34A

2012 Super GT Series (GT500)

Hironobu Yasuda
Björn Wirdheim
D'station Advan GT-R R35/VRH34B

2013 Super GT Series (GT500)

Hironobu Yasuda
Michael Krumm
D'station Advan GT-R R35/VRH34B

CASCAR

Mark Dilley (Canada; 1994-1995)

Sega sponsored Canadian race car driver Mark Dilley in the 1994 and 1995 seasons of the CASCAR Super Series. He won the 1994 CASCAR Super Series National Championship.^[110]^[111]^[112]

Mark Dilley (1994)
Mark Dilley (1994)
Mark Dilley (1994)
Mark Dilley (1994)
Mark Dilley (1994)
Pit Crew (1994)
Mark Dilley celebrating his championship at Delaware Speedway in Delaware, Ontario (September 4, 1994)
1994 CASCAR Super Series Souvenir Program
Reporter Todd Lewis and Mark Dilley at Delaware Speedway in Delaware, Ontario (May 21, 1995)
Mark Dilley (1995)
1993 Oldsmobile Cutlass (1994 CASCAR Super Series Season)
1995 Chevrolet Monte Carlo 372-V8 (1995 CASCAR Super Series Season)
Card (front)
Card (back)
Crew Shirt (front)
Crew Shirt (detail; front)
Crew Shirt (detail; front)
Crew Shirt (back)
CASCAR Racing Shootout at Shannonville Poster (Shannonville Motorsport Park; September 9-10, 1995)

1994 CASCAR Super Series McKerlie-Millen Classic 200, Cayuga Speedway (August 28, 1994)

1995 CASCAR Super Series Mopar 200, Delaware Speedway (May 21, 1995)

1995 CASCAR Super Series McKerlie-Millen Classic 200, Cayuga Speedway (June 11, 1995)

Mark Dilley Canadian Motorsport Hall of Fame Induction Reel^[113]

How to Make a Living as a Racer - Mark Dilley's Story (interview by Gary Klutt)^[114]

NASCAR

Danica Patrick (2012)

At E3 2012^[115]^[116]^[117] Sega announced a partnership with American professional NASCAR racer Danica Patrick, then of JR Motorsports, for its Sonic & All-Stars Racing Transformed video game, with Danica herself appearing as a playing character. To advertise the partnership Danica raced in a custom No. 7 Sonic the Hedgehog Chevrolet Impala at Texas Motor Speedway in Fort Worth, Texas on November 3rd^[118]^[119] during the O'Reilly Auto Parts Challenge^[120], the thirty-first race of the 2012 NASCAR Nationwide Series where she finished in the fourteenth place.

Danica Patrick

Danica Patrick at Texas Motor Speedway in Fort Worth, Texas (November 1, 2012^[121])

E3 2012

Danica Patrick at E3 2012 where her customized race car was unveiled^[122] (June 6, 2012)

Alliance Truck Parts 250

Danica Patrick (June 15, 2012)

Danica Patrick (June 15, 2012)

Danica Patrick (June 15, 2012)

Danica Patrick (June 16, 2012)

Danica Patrick (June 16, 2012)

Sargento 200

Danica Patrick (June 22, 2012)

Danica Patrick (June 22, 2012)

Danica Patrick (June 22, 2012)

Danica Patrick (June 23, 2012)

Danica Patrick (June 23, 2012)

Danica Patrick (June 23, 2012)

Feed the Children 300

Danica Patrick (June 30, 2012)

Danica Patrick (June 30, 2012)

Subway Jalapeño 250

Danica Patrick (July 7, 2012)

Danica Patrick (July 7, 2012)

F. W. Webb 200

Danica Patrick (July 14, 2012)

Danica Patrick (July 14, 2012)

Danica Patrick (July 14, 2012)

Danica Patrick (July 14, 2012)

Danica Patrick (July 14, 2012)

Danica Patrick (July 14, 2012)

OneMain Financial 200

Danica Patrick (September 29, 2012)

Danica Patrick (September 29, 2012)

Danica Patrick (September 29, 2012)

Danica Patrick (September 29, 2012)

Danica Patrick (September 29, 2012)

Dollar General 300

Danica Patrick (October 11, 2012)

Danica Patrick (October 11, 2012)

Danica Patrick (October 11, 2012)

Danica Patrick (October 11, 2012)

Danica Patrick (October 11, 2012)

Danica Patrick (October 12, 2012)

Danica Patrick (October 12, 2012)

Danica Patrick (October 12, 2012)

Danica Patrick (October 12, 2012)

Danica Patrick (October 12, 2012)

Kansas Lottery 300

Danica Patrick (October 19, 2012)

Danica Patrick (October 19, 2012)

Danica Patrick (October 19, 2012)

Danica Patrick (October 20, 2012)

Danica Patrick (October 20, 2012)

Danica Patrick (October 20, 2012)

Danica Patrick (October 20, 2012)

Danica Patrick (October 20, 2012)

Danica Patrick (October 20, 2012)

O'Reilly Auto Parts Challenge

Danica Patrick (November 3, 2012)

Ford EcoBoost 300

Danica Patrick (November 17, 2012)

Danica Patrick (November 17, 2012)

Danica Patrick (November 17, 2012)

Karting

1991 CIK-FIA World Karting Championship (Le Mans)^[123]^[124]^[125]^[126]

In 1991 Sega sponsored^[127]^[128]^[129]^[130] the 1991 CIK-FIA Championships^[131]^[132], jointly organized by the Automobile Club de l'Ouest (Automobile Club of the West, the largest automotive group in France), the Fédération Française du Sport Automobile (French Federation of Automobile Sport), the Commission Internationale de Karting (the primary international sanctioning body for kart racing), the Fédération Internationale de l'Automobile (International Automobile Federation) and French advertising agency Agence Kangourou, which were held at the Circuit Alain Prost karting circuit^[133]^[134] situated to the heart of Circuit de la Sarthe, in Le Mans, France from September 13 trough September 15, 1991^[135]^[136]^[127]^[128]^[129]^[130] before an audience of 17.000^[134] people attending the event.

To promote the brand, Sega France provided a shuttle dubbed Sega In Action^[137], equipped with Mega Drive, Master System and Game Gear consoles with several video games which visitors could play at no charge.

French magazine Mega Force promoted^[138]^[139]^[140] a quiz contest in August 1991 in which readers had to answer two questions on a bulletin published on the July/August issue of the magazine and mail it back to Mega Force magazine Editorial Board to have a chance to win up to twenty karting initiation internships, five invitations to the 1991 CIK-FIA World Karting Championship, thirty Sega sweatshirts and up to one hundred compact discs with the best Sega tunes.

Drivers parade of the 1991 CIK-FIA World Karting Championship led by Mr. René Leret^[141]^[142], the then President of ASK ACO - Association Sportive de Karting de l'Automobile Club de l'Ouest (Karting Sports Association of the Automobile Club of the West), creator^[143]^[144] of the Circuit Alain Prost karting circuit (designed by his son Gérard Leret and inaugurated on May 30, 1976^[145] as Circuit Maison Blanche^[146]) and one of the first great founders of karting in France

Swedish delegation

French delegation

French delegation

Swiss delegation

French auto racing executive administrator Jean-Marie Balestre (centre), the then President of the Fédération Internationale du Sport Automobile (FISA) and the Fédération Internationale de l'Automobile (FIA) with the team of track marshals of the 1991 CIK-FIA World Karting Championship

From left to right, Christian, Françoise, Hervé and Thierry Germanovitch^[147]^[148]^[149] of French advertising agency Agence Kangourou, promotor and one of the organizers of the event

The podium finishers of the "Reporters Cup", from left to right, Caroline Police of Course Auto magazine, Laurent Cardon of AVP magazine and Richard Micoud of Auto Hebdo magazine

The VIP tribune

From left to right, French journalist Christian Prudhomme, French sports journalist Lionel Froissart and French racing driver Xavier Pompidou

French band Old Jazz Corporation^[150]^[151]

Press photographers

Hostesses girls of the 1991 CIK-FIA World Karting Championship

The Sega In Action^[152] shuttle (designed^[153] by Belgian designer and architect Stéphane Donnet^[154])

The stand of French company Racing Kart Buffo, a service provider which works in the sports and leisure sectors and a former importer of motorsport related apparel and accessories (Yamaha, Swiss Hutless, Bridgestone, etc.)

The stand of Resma, Italian manufacturer and provider of racing gear

The stand of French karting magazine Kart'One

The Circuit Maison Blanche^[146] karting circuit as seen in 1976, later renamed Circuit Alain Prost (not to be confused with the Circuit Maison Blanche motorsports race course)

Circuit Alain Prost

Circuit Alain Prost (September 1991)

Formula A

From left to right, Guy Smith^[155] (UK), Formula A 1991 European^[156]^[157] and World Champion^[131]^[157] Alessandro Manetti^[158] (IT) and João Barbosa^[159]^[160]^[161]^[7] (PT)

Alessandro Manetti (IT)

João Barbosa (PT)

"Weighing out" before the race

Alessandro Manetti (IT) drives his Tony Kart^[157]^[162]/Rotax/BS kart at the 1991 CIK-FIA World Karting Championship (Le Mans, September 15, 1991)

Guy Smith (UK) and Alessandro Manetti (IT)

Guy Smith (UK), Alessandro Manetti (IT) and João Barbosa (PT)

João Barbosa (PT), Ralph Firman (UK)

Ralph Firman (UK)

Didier André (FR)

Bas Leinders (BE)

Bas Leinders (BE)

Marcel Frei (CH)

Ralph Firman (UK), Bas Leinders (BE), Didier André (FR) and Geoffroy Horion (BE)

Daniele Parrilla (IT), Beat Kolb (CH), Sébastien Philippe (FR) and Cesare Balistreri (IT)

Alessandro Manetti's Tony Kart^[162]/Rotax/BS kart

Coverage of the Formula A Final on Dutch Eurosport

Formula K

From left to right, Massimiliano Orsini (IT), Formula K 1991 World Champion^[132]^[163] Jarno Trulli (IT) and Kenneth Kristensen (DK)

Jarno Trulli (IT)

Formula K drivers at the starting grid

Jarno Trulli (IT)

Jarno Trulli (IT)

Jos Verstappen (NL)

Jos Verstappen (NL)

Pierre Redeker (NL)

Giancarlo Fisichella (IT)

Jean-Jacques Malevaut (FR)

Gert Munkholm (DK)

Charlotte "Lotta" Hellberg^[164] (SE)

Wilson Maruy (PE)

Wilson Maruy (PE)

Wilson Maruy (PE)

Teruaki Matsukura (JP)

Teruaki Matsukura (JP)

Cyril Canon-Kotylak (FR)

Cyril Canon-Kotylak (FR)

Jos Verstappen (NL) and Jarno Trulli (IT)

Jarno Trulli (IT) and Massimiliano Orsini (IT)

Giancarlo Fisichella (IT) and Jarno Trulli (IT)

Jos Verstappen (NL) and Pierre Redeker (NL)

Kenneth Kristensen (DK) and Charlotte "Lotta" Hellberg (SE)

Danilo Rossi (IT) and Christophe Vassort (FR)

Crash between Giancarlo Fisichella (IT) and Jos Verstappen (NL) in the Formula K Pre-Final^[165] of the 1991 CIK-FIA World Karting Championship (September 15, 1991)

Jos Verstappen (NL)

Coverage of the Formula K Final on Dutch Eurosport

Promotional material

Print advert on the front page of the September 11, 1991 edition of the French sports newspaper L'Équipe

Merchandise

Official Poster

VIP Pass

Sticker (1)

Sticker (2)

Badge

Team C-111

Jorge Baptista (1991-1998)

From 1991 to 1998 Sega sponsored young Portuguese karting driver Jorge Manuel Martins Oliveira Cardoso Baptista^[66] of Team C-111^[166]^[167]^[168].

Jorge Baptista

Jorge Baptista's helmet (front)

Jorge Baptista's helmet (back)

Jorge Baptista at Kartdromo di Parma^[169]^[170] karting circuit (officially Kartdromo di San Pancrazio^[171]) during the 6th Andrea Margutti Trophy^[172]^[173]^[174]^[175] (Intercontinental A category) in Fraore, Parma, Italy (March 5, 1995)

Jorge Baptista (1991)

Jorge Baptista during a race of the Portuguese Karting Championship 1996

Jorge Baptista of Portugal competing in the Portuguese Karting Cup 1996

Imporkart Trophy (1997-2004)

Formula Sega - Formula Dreamcast - Formula Zero/Sega

From 1997 to 2004 Sega sponsored the cadet category of the now defunct Imporkart Trophy ^[176]^[177]^[178]^[179], for years the most popular and prestigious kart racing event in Portugal after the Portuguese Karting Championship, held since 1994^[180] at the Kartódromo de Baltar karting circuit in Baltar, Paredes, Portugal and jointly organized by the Portuguese Automobile and Karting Federation (FPAK - Federação Portuguesa de Automobilismo e Karting) the Motor Clube de Paredes (Motor Club of Paredes) and Imporkart (owner of the Kartódromo de Baltar karting circuit and former importer of kart related apparel and accessories). Dubbed "Formula Sega" in 1997 and 1998, "Formula Dreamcast" from 1999 to 2002 and "Formula Zero/Sega" in 2003 and 2004 it was open to younger ones, with ages between 8 and 14 years old (with or without experience in karting) which racing in 80cc karts rented for only 20.000$00 escudos (later 100 euros) could try their luck in the trophy and win Sega consoles and video games.

Formula Sega (1997-1998)

1997 Imporkart Trophy

1997 Imporkart Trophy

1998 Imporkart Trophy

1998 Imporkart Trophy

1998 Imporkart Trophy

1998 Imporkart Trophy

Formula Dreamcast (1999-2002)

1999 Imporkart Trophy

1999 Imporkart Trophy

2000 Imporkart Trophy

2000 Imporkart Trophy

2001 Imporkart Trophy

2002 Imporkart Trophy