Difference between revisions of "BRIO"
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BRIO was a distributor of [[Sega]] products in Scandinavia during the 1990s and early 2000s (distribution was managed by its division ''PlayMix''{{fileref| | BRIO was a distributor of [[Sega]] products in Scandinavia during the 1990s and early 2000s (distribution was managed by its division ''PlayMix''{{fileref| | ||
| − | HistoriemOmSega1 SE Book.pdf|page=65}}{{ref|http://www.thunderclashtffan.o-f.com/_webimages/20130712_006.jpg}}). They began by taking over Swedish distrubtion from [[Dennis Bergström Elektronik]] in 1990, before gaining the rights to distribute products in Finland in 1991, Norway | + | HistoriemOmSega1 SE Book.pdf|page=65}}{{ref|http://www.thunderclashtffan.o-f.com/_webimages/20130712_006.jpg}}). They began by taking over Swedish distrubtion from [[Dennis Bergström Elektronik]] in 1990, before gaining the rights to distribute products in Finland in 1991, Norway in 1991 and Denmark in 1999. Since this brief stint in the video game industry, the company has returned to producing, marketing and distributing traditional toys. |
[[Category:Third-party distributors]] | [[Category:Third-party distributors]] | ||
Revision as of 04:17, 28 October 2018
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| BRIO | ||
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| Founded: 1884 | ||
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BRIO AB[1] is a Swedish wooden toy company founded in 1884, and is most famous for their line of wooden trains which have been selling across the continent since the 1950s.
BRIO was a distributor of Sega products in Scandinavia during the 1990s and early 2000s (distribution was managed by its division PlayMix[2][3]). They began by taking over Swedish distrubtion from Dennis Bergström Elektronik in 1990, before gaining the rights to distribute products in Finland in 1991, Norway in 1991 and Denmark in 1999. Since this brief stint in the video game industry, the company has returned to producing, marketing and distributing traditional toys.
![[3]](#cite_note-http:.2F.2Fwww.thunderclashtffan.o-f.com.2F_webimages.2F20130712_006.jpg-3){kind=link}
