Difference between revisions of "WCRS"
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During the early 1990s, the company was responsible for marketing Sega products across Europe, most notably the "Cyber Razor Cut" and [[Sega TV]] marketing campaigns, as well as the "To be this good takes ages" slogan. WCRS won the rights to market Sega products in 1991{{fileref|Edge UK 005.pdf|page=54}} and carried through until 1994 when it was replaced with [[McCann-Erickson]], which marketed the [[Sega Saturn]] for one year. | During the early 1990s, the company was responsible for marketing Sega products across Europe, most notably the "Cyber Razor Cut" and [[Sega TV]] marketing campaigns, as well as the "To be this good takes ages" slogan. WCRS won the rights to market Sega products in 1991{{fileref|Edge UK 005.pdf|page=54}} and carried through until 1994 when it was replaced with [[McCann-Erickson]], which marketed the [[Sega Saturn]] for one year. | ||
| − | WCRS returned in 1999 to promote the launch of the [[Sega Dreamcast]] in Europe with a £60 million budget. | + | WCRS returned in 1999 to promote the launch of the [[Sega Dreamcast]] in Europe with a £60 million budget, however Sega pulled out in early 2000, citing "creative differences" between future Dreamcast advertising, with the budget being handed to [[Bartle Bogle Hegarty]]. |
==External link== | ==External link== | ||
Revision as of 12:59, 1 October 2016
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WCRS (Wight Collins Rutherford Scott) is a London-based advertising agency.
During the early 1990s, the company was responsible for marketing Sega products across Europe, most notably the "Cyber Razor Cut" and Sega TV marketing campaigns, as well as the "To be this good takes ages" slogan. WCRS won the rights to market Sega products in 1991[1] and carried through until 1994 when it was replaced with McCann-Erickson, which marketed the Sega Saturn for one year.
WCRS returned in 1999 to promote the launch of the Sega Dreamcast in Europe with a £60 million budget, however Sega pulled out in early 2000, citing "creative differences" between future Dreamcast advertising, with the budget being handed to Bartle Bogle Hegarty.
External link
References
| Advertising agencies employed by Sega of America |
|---|
| Della Femina (1982-1983) | Dailey & Associates (1983-198x) | J. Walter Thompson (1986-1988?) | Bozell (1989-1992) | Goodby Silverstein & Partners (1992-1996) | Strottman International (1993-199X) | Ingalls Moranville Advertising (1996-1997) | Foote, Cone & Belding (1997-200x) | Wieden + Kennedy (200x-20xx) | Keane Advertising (2001-2003) | Leagas Delaney (2002-20XX) |
| Advertising agencies employed by Sega Europe |
| WCRS (1991-1994) | McCann Erickson (1995-1996) | WCRS (1999-2000) | Bartle Bogle Hegarty (2000) |