J. Walter Thompson

From Sega Retro


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J. Walter Thompson (JWT) is an advertising agency.

JWT was put in charge of Sega of America's marketing budget in 1986, designing the packaging and marketing that surrounded the Sega Master System. Subsidiaries have worked with other divisions of Sega, including in Portugal during the Sega Dreamcast years, and Australia for one-off Sega mobile marketing campaigns.

References


Advertising agencies employed by Sega of America
Della Femina (1982-1983) | Dailey & Associates (1983-198x) | J. Walter Thompson (1986-1988?) | Bozell (1989-1992) | Goodby Silverstein & Partners (1992-1996) | Strottman International (1993-199X) | Ingalls Moranville Advertising (1996-1997) | Foote, Cone & Belding (1997-200x) | Wieden + Kennedy (200x-20xx) | Keane Advertising (2001-2003) | Leagas Delaneyā€ˇ (2002-20XX)
Advertising agencies employed by Sega Europe
WCRS (1991-1994) | McCann Erickson (1995-1996) | WCRS (1999-2000) | Bartle Bogle Hegarty (2000)