Goodby Silverstein & Partners
From Sega Retro
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Goodby Silverstein & Partners, known as Goodby, Berlin & Silverstein prior to 1994, is an advertising agency.
Sega contracted the firm to create its US advertising after winning a bid in 1992. They are responsible for the so-called "Sega Scream" and the "Welcome to the Next Level" slogan.
They were dropped in May 1996 in favour of Ingalls Moranville Advertising[1].
Promotional material
Welcome to the Next Level campaign US TV advert
Welcome to the Next Level (Before Sega... After Sega) US TV advert
References
Advertising agencies employed by Sega of America |
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Della Femina (1982-1983) | Dailey & Associates (1983-198x) | J. Walter Thompson (1986-1988?) | Bozell (1989-1992) | Goodby Silverstein & Partners (1992-1996) | Strottman International (1993-199X) | Ingalls Moranville Advertising (1996-1997) | Foote, Cone & Belding (1997-200x) | Wieden + Kennedy (200x-20xx) | Keane Advertising (2001-2003) | Leagas Delaney (2002-20XX) |
Advertising agencies employed by Sega Europe |
WCRS (1991-1994) | McCann Erickson (1995-1996) | WCRS (1999-2000) | Bartle Bogle Hegarty (2000) |