Ingalls Moranville Advertising
From Sega Retro
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| Ingalls Moranville Advertising | ||
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Headquarters:
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Ingalls Moranville Advertising (IM) was a US advertising agency.
IM was appointed by Sega to help market the Sega Saturn in May 1996[1], replacing Goodby Silverstein & Partners. The firm is thought to have been a large contributor to Sega's struggles with the Saturn in the US, being a less successful departure from the more up-beat Sega console adverts that started in 1989.
When Sega of America dropped the firm in 1997 in favour of Foote, Cone & Belding, IM sued for breach of contract and were awarded $185,000.
References
| Advertising agencies employed by Sega of America |
|---|
| Della Femina (1982-1983) | Dailey & Associates (1983-198x) | J. Walter Thompson (1986-1988?) | Bozell (1989-1992) | Goodby Silverstein & Partners (1992-1996) | Strottman International (1993-199X) | Ingalls Moranville Advertising (1996-1997) | Foote, Cone & Belding (1997-200x) | Wieden + Kennedy (200x-20xx) | Keane Advertising (2001-2003) | Leagas Delaney (2002-20XX) |
| Advertising agencies employed by Sega Europe |
| WCRS (1991-1994) | McCann Erickson (1995-1996) | WCRS (1999-2000) | Bartle Bogle Hegarty (2000) |