WCRS
From Sega Retro
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| WCRS | ||
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| Founded: 1979 | ||
| Defunct: 2019 | ||
Headquarters:
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WCRS, later known as Engine, was a British advertising agency.
WCRS is an acronym of the founder's names Wight, Collins, Rutherford, and Scott.
Company
During the early 1990s, the company was responsible for marketing Sega products across Europe, most notably the Cyber Razor Cut and Sega TV marketing campaigns[1], as well as the "To be this good takes ages" slogan. WCRS won the rights to market Sega products in 1991[2], producing its first 40-second advert in May[3]. This carried through until 1994 when it was replaced with McCann Erickson, which marketed the Sega Saturn for one year.
WCRS returned in 1999 to promote the launch of the Sega Dreamcast in Europe with a £60 million budget, however Sega pulled out in early 2000, citing "creative differences" between future Dreamcast advertising, with the budget being handed to Bartle Bogle Hegarty.
In 2019, WCRS was renamed Engine (after its affiliate Engine Group), and formally closed their advertising business to focus on future prospects.
External links
References
| Advertising agencies employed by Sega of America |
|---|
| Della Femina (1982-1983) | Dailey & Associates (1983-198x) | J. Walter Thompson (1986-1988?) | Bozell (1989-1992) | Goodby Silverstein & Partners (1992-1996) | Strottman International (1993-199X) | Ingalls Moranville Advertising (1996-1997) | Foote, Cone & Belding (1997-200x) | Wieden + Kennedy (200x-20xx) | Keane Advertising (2001-2003) | Leagas Delaney (2002-20XX) |
| Advertising agencies employed by Sega Europe |
| WCRS (1991-1994) | McCann Erickson (1995-1996) | WCRS (1999-2000) | Bartle Bogle Hegarty (2000) |