Rock the Rock

Rock the Rock

Date: 1994-10-17
Location: Alcatraz Island, San Francisco, California 94133, United States
Organizer: Sega of America
Licensor: MTV, Blockbuster Video

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Rock the Rock was an American video game tournament organized by Sega of America in promotion of upcoming release of Sonic & Knuckles.

Tournament

Sega of America executives Paul Rioux, Tom Kalinske, and Shinobu Toyoda dressed up as prisoners for the tournament.

Rock the Rock began with a one-night worldwide Sonic the Hedgehog 3 tournament, taking place in various Hard Rock Cafe restaurants around the globe. Winners were dressed in prison attire, had a briefcase handcuffed to their wrist, and were then driven to a nearby airport to be flown to San Francisco, California - the location of both Sega of America and the tournament grounds itself, Alcatraz Island.

The following day, the participants were ferried over to the island sometime in the early morning.

Magazine articles

Main article: Rock the Rock/Magazine articles.

Photographs

Main article: Photos of Rock the Rock

Videos

Broadcast recording

External links

SEGA Memories: SEGA debuts Sonic & Knuckles with a MTV special ‘Rock the Rock’ article by George at SEGAbits

References

Officially licensed Sega tours
UK	Sega in 2 Action! Tour (1995)
US	Cherry Coke/Sega Sonic Shuttle 1993 (1993) \| Cherry Coke/Sega Sonic Shuttle 1994 (1994) \| Cherry Coke/Sega Saturn Shuttle Sampling Program (1995) \| Cherry Coke/Sega Saturn Shuttle Tour '96 (1996) \| Sega Dreamcast Mobile Assault Tour (1999)