Shinobu Toyoda

Shinobu Toyoda
Company(ies): Sega of America
Role(s): Producer, Executive

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Shinobu Toyoda (豊田 信夫) was the Executive Vice President and COO of Sega of America, Inc. (SOA) from September 1989 to September 2003, and then was Chief Strategist from April 2004 to March 2008. He was also a liaison between Sega Enterprises, Ltd. and SOA. When Tom Kalinske began as the CEO of SOA, Toyoda was there to give him the lay of the land.

Production history

• Disney's Aladdin (Mega Drive;
  1993) — Special Thanks to
• Comix Zone: Roadkill (CD;
  1995) — Special Thanks
• Garfield: Caught in the Act (Windows PC;
  1996) — Special Thanks
• Sega Tunes: Vectorman (CD;
  1996) — Special Thanks
• Die Hard Arcade (Saturn;
  1997)
• NiGHTS into Dreams (Saturn;
  1996) — Executive Management
• Sega Tunes: X-Men 2: Clone Wars (CD;
  1996) — Special Thanks
• Sega Tunes: ToeJam & Earl in Panic on Funkotron (CD;
  1996) — Special Thanks
• Virtual Sonic (CD;
  1996) — Special Thanks
• Christmas NiGHTS into Dreams (Saturn;
  1996) — Executive Management
• Star Wars Trilogy Arcade (Model 3;
  1998) — Negotiator
• Seaman (Dreamcast;
  1999) — Special Thanks
• Shenmue (Dreamcast;
  1999) — U.S. Executive in Charge
• Virtua NBA (NAOMI;
  2000) — Special Thanks
• NBA 2K (Dreamcast;
  1999) — Special Thanks - Sega of America
• Quake III Arena (Dreamcast;
  2000) — Special Thanks
• Phantasy Star Online (Dreamcast;
  2000) — Executive Vice President
• Sega Smash Pack Volume 1 (Dreamcast;
  2001) — Special Thanks
• Phantasy Star Online Ver. 2 (Dreamcast;
  2001) — Executive Vice
• US Shenmue (Dreamcast;
  2001) — U.S. Executive In Charge
• Shenmue II (Dreamcast;
  2001) — U.S. Executive in Charge
• World Series Baseball (Xbox;
  2002) — Licensing
• Phantasy Star Online Episode I & II () — Executive Vice President
• Phantasy Star Online Episode I & II (GameCube;
  2002) — Executive Vice President
• Sega Smash Pack (Game Boy Advance;
  2002) — Special Thanks
• ToeJam & Earl III: Mission to Earth (Xbox;
  2002)
• The Revenge of Shinobi (Game Boy Advance;
  2002) — Extra Special Thanks
• Super Monkey Ball Jr. (Game Boy Advance;
  2002) — Special Thanks
• Phantasy Star Collection (Game Boy Advance;
  2002) — Special Thanks
• Crazy Taxi: Catch a Ride (Game Boy Advance;
  2003) — Extra Special Thanks to
• Sega Arcade Gallery (Game Boy Advance;
  2003) — Special Thanks
• Jet Set Radio (Game Boy Advance;
  2003) — Extra Special Thanks
• Otogi: Myth of Demons (Xbox;
  2003) — Executive Vice President
• Nightshade (PlayStation 2;
  2003) — Executive Vice President
• Astro Boy: Omega Factor (Game Boy Advance;
  2003) — Special Thanks to
• Sega GT Online (Xbox;
  2003) — Executive Vice President - Entertainment Marketing
• Astro Boy (PlayStation 2;
  2004) — SOA Special Thanks

• Sonic the Hedgehog (1991) — Producer
• Sonic the Hedgehog 2 (1992) — Producer
• Sonic the Hedgehog 3 (1993) — Project Manager
• Sonic & Knuckles (1994) — Project Manager
• Sonic the Hedgehog 3 & Knuckles (1994) — Project Manager
• Bug! (1996) — Special Thanks
• Sonic 3D Blast (1996) — PC Division Staff
• Virtual On: Cyber Troopers (1997) — Special Thanks
• NBA Action 98 (1997) — Special Thanks
• Last Bronx (1998) — Special Thanks
• Sega Smash Pack (PC Version) (1998) — Special Thanks
• Sonic Adventure (1998) — Executive Coordination
• Yoot Tower (1999) — Special Thanks
• NFL 2K (1999) — Special Thanks
• Sega Swirl (2000) — Special Thanks
• Sega Smash Pack 2 (2000) — Special Thanks
• Sonic Adventure 2 (2001) — Executive Coordinator
• Shenmue II (2001) — U.S. Executive in Charge
• Sonic Mega Collection (2002) — Executive Vice President
• Space Channel 5: Part 2 (2002) — Special Thanks
• NHL 2K3 (2002) — Licensing
• NBA 2K3 (2002) — Licensing
• Otogi: Myth of Demons (2003) — Executive Vice President
• Sonic Adventure DX: Director's Cut (2003) — Executive Vice President
• Virtua Fighter 4: Evolution (2003) — Executive Vice President
• Sonic Battle (2004) — Executive Vice President
• Sonic Heroes (2004) — Special Thanks
• Condemned: Criminal Origins (2005) — Special Thanks

External links

• Xbox Live vs. PS2 Online - CNet chats with Shinobu Toyoda, executive vice president of Content Strategy and Business Development, to get a game developer's take on Xbox Live vs. PS2 Online.
• Linkedin Profile