Shinobu Toyoda

Shinobu Toyoda
Company(ies): Sega of America
Role(s): Producer, Executive

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Shinobu Toyoda (豊田 信夫) was the Executive Vice President and COO of Sega of America, Inc. (SOA) from September 1989 to September 2003, and then was Chief Strategist from April 2004 to March 2008. He was also a liaison between Sega Enterprises, Ltd. and SOA. When Tom Kalinske began as the CEO of SOA, Toyoda was there to give him the lay of the land.

Production history

• Astro Boy: Omega Factor (Game Boy Advance;
  2003) — Special Thanks to

• Sonic the Hedgehog (1991) — Producer
• Sonic the Hedgehog 2 (1992) — Producer
• Sonic the Hedgehog 3 (1993) — Project Manager
• Sonic & Knuckles (1994) — Project Manager
• Sonic the Hedgehog 3 & Knuckles (1994) — Project Manager
• Bug! (1996) — Special Thanks
• Sonic 3D Blast (1996) — PC Division Staff
• Virtual On: Cyber Troopers (1997) — Special Thanks
• NBA Action 98 (1997) — Special Thanks
• Last Bronx (1998) — Special Thanks
• Sega Smash Pack (PC Version) (1998) — Special Thanks
• Sonic Adventure (1998) — Executive Coordination
• Yoot Tower (1999) — Special Thanks
• NFL 2K (1999) — Special Thanks
• Sega Swirl (2000) — Special Thanks
• Sega Smash Pack 2 (2000) — Special Thanks
• Sonic Adventure 2 (2001) — Executive Coordinator
• Shenmue II (2001) — U.S. Executive in Charge
• Sonic Mega Collection (2002) — Executive Vice President
• Space Channel 5: Part 2 (2002) — Special Thanks
• NHL 2K3 (2002) — Licensing
• NBA 2K3 (2002) — Licensing
• Otogi: Myth of Demons (2003) — Executive Vice President
• Sonic Adventure DX: Director's Cut (2003) — Executive Vice President
• Virtua Fighter 4: Evolution (2003) — Executive Vice President
• Sonic Battle (2004) — Executive Vice President
• Sonic Heroes (2004) — Special Thanks
• Condemned: Criminal Origins (2005) — Special Thanks

External links

• Xbox Live vs. PS2 Online - CNet chats with Shinobu Toyoda, executive vice president of Content Strategy and Business Development, to get a game developer's take on Xbox Live vs. PS2 Online.
• Linkedin Profile