From Sega Retro
|Company(ies): Sega of America|
Tom Kalinske was the face of SoA during a period of rapid growth and success, particularly between 1993 and 1994. His aggressive marketing decisions, such as price drops and the famous "Sega Scream" TV campaign, are frequently regarded as key elements in the success of the Sega Mega Drive (Sega Genesis) in North America. He was also instrumental in establishing a strong American arm to the company, capable of producing its own games and more equipped to take on rivals Nintendo which were dominating the market before his arrival.
After a reported falling out with Sega of Japan and lacklustre sales of the Sega Saturn, Kalinske quit the firm in 1996. SoA went nearly two years without hiring a new president, with the role only being re-filled when Bernie Stolar was promoted in March 1998.