From Sega Retro
|Company(ies): Sega of America|
David Rosen is an American businessman who became the president and chief executive officer of Japanese video game company Sega in 1965.
From 1949 to 1952, Rosen served in the United States Air Force during the Korean War, and having spent most of his time during the conflict in Japan, founded a company called Rosen Enterprises in 1954. Among other things, Rosen Enterprises specialised in importing automated photo booths to allow the Japanese public to get photographic ID cards, later entering the entertainment market as more and more Japanese earned disposable income.
Shooting games imported from the US became big business thanks to Rosen Enterprises, with virtually every city in Japan getting a dedicated arcade. Other companies, including Taito and Nihon Goraku Bussan (which at this point had sizable jukebox operations) attempted to enter the market, and in October 1965 it was proposed that Rosen Enterprises would merge with Nihon Goraku Bussan, creating Sega Enterprises Ltd. Following the merger, Rosen became both CEO and president of the newly formed company.
Sega wanted to go public in Japan, but the difficulties of having a foreign-owned coin-op company being publically owned meant Sega was bought by media conglomerate Gulf+Western instead. Rosen remained president and CEO of Sega during this period. He became a director of the Gulf+Western-owned Paramount Pictures in February 1982.
Rosen announced his decision to depart the company at the end of 1983, falling back into a consulting role while persuing other interests, with his position filled by Jeffrey Rochlis. This didn't last long, as wanting to cut down costs, Gulf+Western sold the US arm of Sega, Sega Electronics to Bally Midway. Rosen, Hayao Nakayama and of the chairman of CSK Corporation's Isao Okawa subsequently purchased the Japanaese arm in March 1984, making it a subsidiary of CSK.
Okawa became chairman, Nakayama became the president of Sega and Rosen become co-president. In 1986 he was also given the title of co-president of the newly formed Sega of America.
Rosen remained co-president of Sega of America until July 15, 1996, when his resignation was announced by the company alongside Tom Kalinske and Hayao Nakayama. He subsequently retired in Los Angeles, though was still abreast of Sega's business interests with the Sega Dreamcast.
- Main article: David Rosen/Magazine articles.
- Next Generation, "December 1996" (US; 1996-11-19), page 9
- Next Generation, "December 1996" (US; 1996-11-19), page 10
- http://www.sadsamspalace.com/VideoGames/4-Rosen-Sega-story.html (Wayback Machine: 2012-01-31 00:06)
- Next Generation, "December 1996" (US; 1996-11-19), page 11
- Cash Box, "November 12, 1983" (US; 1983-11-12), page 32
- Next Generation, "December 1996" (US; 1996-11-19), page 12
- GamePro, "October 1996" (US; 1996-xx-xx), page 26
|Presidents of Sega of America|
|David Rosen (19xx-198x) | Gene Lipkin (198x-198x) | Bruce Lowry (1986-1989) | Michael Katz (1989-1990) | Tom Kalinske (1990-1996) | Bernie Stolar (1998-1999) | Peter Moore (1999-2003) | Hideaki Irie (2003-2005) | Simon Jeffery (2005-2009) | Mike Hayes (2009-2012) | John Cheng (2012-)|