Mike Hayes
From Sega Retro
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| Mike Hayes |
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| Employment history: |
| Role(s): Marketing, Executive |
Michael "Mike" Hayes is an English businessman best known as the president of Sega West.
He is best-known amongst Sega fans for restoring Sega's dominance in Europe by acquiring and setting up the game development studio Sega Racing Studio (now defunct) and acquiring video game studios such as The Creative Assembly and Sports Interactive. He replaced Simon Jeffery as President Sega of America in June 2009; when this happened, the American and European divisions merged to give birth to Sega West. This made Hayes the executive at all Western Sega branches, including America, Australia, United Kingdom, Germany, and Spain.
Before joining Sega of Europe, Hayes worked as a marketer for Codemasters Ltd.
Interviews
Production history
- Puyo Pop Fever (PlayStation Portable; 2004) — President and COO
- Astro Boy: Omega Factor (Game Boy Advance; 2003) — Managing Director Publishing
- Sonic Heroes (Windows PC; 2004) — VP Europe - Sales and Marketing
- Headhunter Redemption (PlayStation 2; 2004) — Managing Director – Publishing
- Sega Superstars (PlayStation 2; 2004) — VP Europe - Sales and Marketing
- Sonic Mega Collection Plus () — VP Europe - Sales and Marketing
- OutRun 2 (Xbox; 2004) — Managing Director (as Michael Hayes)
- Altered Beast (PlayStation 2; 2005) — Sega Europe Staff (as Michael Hayes)
- Sega Classics Collection (PlayStation 2; 2005) — President/COO of SEGA Europe
- Sonic Gems Collection () — President & COO
- Sonic Rush (Nintendo DS; 2005) — President and COO
- Super Monkey Ball: Touch & Roll (Nintendo DS; 2005) — President and COO
- Yakuza (PlayStation 2; 2005) — President/COO (as Michael Hayes)
- Shadow the Hedgehog () — President/COO
- Virtua Tennis: World Tour (PlayStation Portable; 2005) — President/COO
- Sonic Riders () — President/COO
- Let's Make a Soccer Team! (PlayStation 2; 2006) — President/COO
- OutRun 2006: Coast 2 Coast (Xbox; 2006) — President/COO (as Michael Hayes)
- OutRun 2006: Coast 2 Coast (PlayStation Portable; 2006) — President
- OutRun 2006: Coast 2 Coast (PlayStation Portable; 2006) — COO
- OutRun 2006: Coast 2 Coast (Windows PC; 2006) — President/COO (as Michael Hayes)
- Rome: Total War - Alexander (Windows PC; 2006) — President/COO of SEGA Europe
- Super Monkey Ball Adventure (GameCube; 2006) — President, COO
- Phantasy Star Universe () — President/COO
- Full Auto (Xbox 360; 2006) — President/COO[1]
- Sega Mega Drive Collection (PlayStation Portable; 2006) — President/COO
- Sonic Rivals (PlayStation Portable; 2006) — President/COO
- Super Monkey Ball: Banana Blitz (Wii; 2006) — President and COO
- Yakuza 2 (PlayStation 2; 2006) — President/COO (as Michael Hayes)
- Sonic the Hedgehog () — President/COO
- Sonic and the Secret Rings (Wii; 2007) — President/COO
- Crush (PlayStation Portable; 2007) — President/COO
- Sonic Rush Adventure (Nintendo DS; 2007) — President and COO
- Mario & Sonic at the Olympic Games (Wii; 2007) — President/COO (as Michael Hayes)
- Mario & Sonic at the Olympic Games (Nintendo DS; 2008) — President/COO (as Michael Hayes)
- NiGHTS: Journey of Dreams (Wii; 2007) — President/COO (as Michael Hayes)
- Sonic Riders: Zero Gravity () — President/COO
- Sega Superstars Tennis (PlayStation 3; 2008) — President/COO
- Sega Superstars Tennis (Wii; 2008) — President/COO
- Valkyria Chronicles (PlayStation 3; 2008) — President/COO
- Phantasy Star Portable (PlayStation Portable; 2008) — President/COO
- Sonic Unleashed () — President/COO
- Phantasy Star 0 (Nintendo DS; 2008) — President & COO
- Yakuza 3 (PlayStation 3; 2009) — CEO
- Sonic and the Black Knight (Wii; 2009) — President/COO
- Sonic Chronicles: The Dark Brotherhood (Nintendo DS; 2008) — President/COO
- Mario & Sonic at the Olympic Winter Games (Wii; 2009) — President/COO
- Mario & Sonic at the Olympic Winter Games (Nintendo DS; 2009) — President/COO
- Phantasy Star Portable 2 (PlayStation Portable; 2009) — CEO
- Phantasy Star Portable 2 (PlayStation Portable; 2009) — CEO for SEGA of Europe and SEGA of America
- Valkyria Chronicles II (PlayStation Portable; 2009) — CEO
- Sonic & Sega All-Stars Racing (Xbox 360; 2010) — CEO for SEGA of Europe and SEGA of America
- Sonic & Sega All-Stars Racing (Wii; 2010) — CEO for SEGA of Europe and SEGA of America
- Super Monkey Ball: Step & Roll (Wii; 2010) — Chief Executive Officer
- Sonic Classic Collection (Nintendo DS; 2010) — President/COO Sega West
- Sonic Classic Collection (Nintendo DS; 2010) — CEO
- Yakuza 4 (PlayStation 3; 2010) — CEO
- Sonic the Hedgehog 4 Episode I () — CEO
- Sonic Free Riders (Xbox 360; 2010) — CEO
- Sonic Colours (Wii; 2010) — CEO
- Virtua Tennis 4 () — CEO
- Rise of Nightmares (Xbox 360; 2011) — CEO for SEGA of America
- Rise of Nightmares (Xbox 360; 2011) — CEO for SEGA of Europe
- Daytona USA () — CEO
- Sonic Generations (Nintendo 3DS; 2011) — CEO
- Sonic Generations () — CEO
- Mario & Sonic at the London 2012 Olympic Games (Wii; 2011) — CEO
- Mario & Sonic at the London 2012 Olympic Games (Nintendo 3DS; 2012) — CEO
- Rhythm Thief & the Emperor's Treasure (Nintendo 3DS; 2012) — CEO for SEGA of Europe and SEGA of America
- Super Monkey Ball 2: Sakura Edition (Android; 2012) — CEO
- Sonic the Hedgehog 4 Episode II (Xbox 360; 2012) — CEO
- Worms Forts: Under Siege! (2004) — Managing Director
- Worldwide Soccer Manager 2005 (2004) — Managing Director, Publishing
- Worldwide Soccer Manager 2006 (2005) — Sega Europe COO
- Spartan: Total Warrior (2005) — President/COO of SEGA Europe
- Sega Casino (2005) — President/COO of SEGA Europe
- The Rub Rabbits! (2005) — President/COO of SEGA Europe
- Rome: Total War - Barbarian Invasion (2005) — President/COO of SEGA Europe
- Worldwide Soccer Manager 2007 (2006) — President/COO of SEGA Europe
- Medieval II: Total War (2006) — President/COO of SEGA Europe
- Condemned: Criminal Origins (2006) — President/COO of SEGA Europe
- Charlotte's Web (2006) — President/COO of SEGA Europe
- Billy Hatcher and the Giant Egg (2006) — President/COO of SEGA Europe (PC Version)
- Worldwide Soccer Manager 2008 (2007), SEGA Europe Ltd.
- Virtua Tennis 3 (2007) — President/COO of SEGA Europe
- Universe at War: Earth Assault (2007) — President/COO of SEGA Europe
- Touch Darts (2007) — President/COO of SEGA Europe
- Alien Syndrome (2007) — President/COO of SEGA Europe
- Full Auto 2: Battlelines (2007) — President/COO of SEGA Europe
- Medieval II: Total War: Kingdoms (2007) — President/COO of SEGA Europe
- SEGA Rally Revo (2007) — President/COO of SEGA Europe
- Sonic the Hedgehog (2007) — President/COO of SEGA Europe (Xbox 360 port)
- Sonic the Hedgehog 2 (2007) — President/COO of SEGA Europe (Xbox 360 port)
- Viking: Battle for Asgard (2008) — President/COO of SEGA Europe
- The Club (2008) — President/COO of SEGA Europe
- Iron Man (2008) — President/COO of SEGA Europe
- Space Siege (2008) — President/COO of SEGA Europe
- Empire: Total War (2009) — President/COO of SEGA Europe
- The House of the Dead: Overkill (2009) — President/COO of SEGA Europe
- Stormrise (2009) — President/COO of SEGA Europe
References
| Presidents of Sega Europe |
|---|
| Naoya Tsurumi (200x-2005) | Mike Hayes (2005-2012) | Jurgen Post (2012-2017) | Chris Bergstresser (2017) |
| Presidents of Sega of America |
|---|
| Gene Lipkin (1981-1986) | Bruce Lowry (1986-1989) | David Rosen (1986-1996) | Michael Katz (1989-1990) | Tom Kalinske (1990-1996) | Bernie Stolar (1998-1999) | Peter Moore (1999-2003) | Hideaki Irie (2003-2005) | Simon Jeffery (2005-2009) | Mike Hayes (2009-2012) | John Cheng (2012-2018) | Ian Curran (2018) |