Mike Hayes

Mike Hayes
Company(ies): Sega Europe
Role(s): Marketing, Executive

Michael "Mike" Hayes is an English businessman best known as the president of Sega West.

He is best-known amongst Sega fans for restoring Sega's dominance in Europe by acquiring and setting up the game development studio Sega Racing Studio (now defunct) and acquiring video game studios such as The Creative Assembly and Sports Interactive. He replaced Simon Jeffery as President Sega of America in June 2009; when this happened, the American and European divisions merged to give birth to Sega West. This made Hayes the executive at all Western Sega branches, including America, Australia, United Kingdom, Germany, and Spain.

Before joining Sega of Europe, Hayes worked as a marketer for Codemasters Ltd.

Interviews

• Interview: Mike Hayes (2012-08-17) by Edge

Production history

• Daytona USA () — CEO
• Headhunter Redemption (PlayStation 2;
  2004) — Managing Director – Publishing
• Feel the Magic: XY/XX (Nintendo DS;
  2004) — VP - Sales and Marketing (as Michael Hayes)
• Altered Beast (2005) (PlayStation 2;
  2005) — Sega Europe Staff (as Michael Hayes)
• Sega Classics Collection (PlayStation 2;
  2005) — President/COO of SEGA Europe
• Super Monkey Ball: Touch & Roll (Nintendo DS;
  2005) — President and COO
• OutRun 2006: Coast 2 Coast (Xbox;
  2006) — President/COO (as Michael Hayes)
• OutRun 2006: Coast 2 Coast (PlayStation Portable;
  2006) — President
• OutRun 2006: Coast 2 Coast (PlayStation Portable;
  2006) — COO
• OutRun 2006: Coast 2 Coast (Windows PC;
  No results
  9999) — President/COO (as Michael Hayes)
• Super Monkey Ball Adventure (GameCube;
  2006) — President, COO
• Sega Mega Drive Collection (PlayStation Portable;
  2006) — President/COO
• Super Monkey Ball: Banana Blitz (Wii;
  2006) — President and COO
• Phantasy Star 0 (Nintendo DS;
  2008) — President & COO
• Super Monkey Ball: Step & Roll (Wii;
  2010) — Chief Executive Officer
• Virtua Tennis 4 () — CEO
• Super Monkey Ball 3D (Nintendo 3DS;
  2011) — CEO
• Rhythm Thief & the Emperor's Treasure (Nintendo 3DS;
  2012) — CEO for SEGA of Europe and SEGA of America

• Worms Forts: Under Siege! (2004) — Managing Director
• Worldwide Soccer Manager 2005 (2004) — Managing Director, Publishing
• Worldwide Soccer Manager 2006 (2005) — Sega Europe COO
• Virtua Tennis: World Tour — President/COO of SEGA Europe
• Spartan: Total Warrior (2005) — President/COO of SEGA Europe
• Sonic Rush (2005) — President and COO of SEGA Europe
• Sonic Gems Collection (2005) — President/COO of SEGA Europe
• Shadow the Hedgehog (2005) — President/COO of SEGA Europe
• Sega Casino (2005) — President/COO of SEGA Europe
• The Rub Rabbits! (2005) — President/COO of SEGA Europe
• Rome: Total War - Barbarian Invasion (2005) — President/COO of SEGA Europe
• Yakuza (2006) — President/COO of SEGA Europe
• Worldwide Soccer Manager 2007 (2006) — President/COO of SEGA Europe
• Sonic Riders (2006) — President/COO of SEGA Europe
• Rome: Total War - Alexander (2006) — President/COO of SEGA Europe
• Medieval II: Total War (2006) — President/COO of SEGA Europe
• Full Auto (2006) — President/COO of SEGA Europe
• Condemned: Criminal Origins (2006) — President/COO of SEGA Europe
• Chromehounds (2006) — President/COO of SEGA Europe
• Charlotte's Web (2006) — President/COO of SEGA Europe
• Billy Hatcher and the Giant Egg (2006) — President/COO of SEGA Europe (PC Version)
• Worldwide Soccer Manager 2008 (2007), SEGA Europe Ltd.
• Virtua Tennis 3 (2007) — President/COO of SEGA Europe
• Universe at War: Earth Assault (2007) — President/COO of SEGA Europe
• Touch Darts (2007) — President/COO of SEGA Europe
• Alien Syndrome (2007) — President/COO of SEGA Europe
• Crush (2007) — President/COO of SEGA Europe
• Full Auto 2: Battlelines (2007) — President/COO of SEGA Europe
• Mario & Sonic at the Olympic Games (2007) — President/COO of SEGA Europe
• Medieval II: Total War: Kingdoms (2007) — President/COO of SEGA Europe
• SEGA Rally Revo (2007) — President/COO of SEGA Europe
• Sonic Rush Adventure (2007) — President/COO of SEGA Europe
• Sonic the Hedgehog (2007) — President/COO of SEGA Europe (Xbox 360 port)
• Sonic the Hedgehog 2 (2007) — President/COO of SEGA Europe (Xbox 360 port)
• Viking: Battle for Asgard (2008) — President/COO of SEGA Europe
• The Club (2008) — President/COO of SEGA Europe
• Iron Man (2008) — President/COO of SEGA Europe
• Sega Superstars Tennis (2008) — President/COO of SEGA Europe
• Sonic Riders: Zero Gravity (2008) — President/COO of SEGA Europe
• Space Siege (2008) — President/COO of SEGA Europe
• Empire: Total War (2009) — President/COO of SEGA Europe
• The House of the Dead: Overkill (2009) — President/COO of SEGA Europe
• Stormrise (2009) — President/COO of SEGA Europe
• Sonic Generations (2011) (3DS Version) (2011) — CEO of Sega of America And SEGA Europe