Rock the Rock
From Sega Retro
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| Rock the Rock |
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| Date: 1994-10-08[1] – 1994-10-09[1] |
| Location: Alcatraz Island, San Francisco, California 94133, United States |
| Organizer: Sega of America |
| Licensor: MTV, Blockbuster Video |
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Rock the Rock was an American video game tournament organized by Sega of America in promotion of upcoming release of Sonic & Knuckles.
Tournament
Rock the Rock began on Saturday, October 8th with a one-night nationwide Sonic & Knuckles tournament, taking place at sixteen Hard Rock Cafe restaurants around the United States - over a week and a half before the game's American release. Winners were then handcuffed to mysterious briefcases and accompanied by "police" escort to their awaiting limousines (each followed by a Brinks armored car), where they were driven to the nearest airport and immediately flown to California's San Francisco Bay Area. The following morning, participants were shuttled from their hotel to San Francisco's Pier 41 by another security-escorted motorcade and ferried over to the city's famous Alcatraz Island.[1]
Over a week after the tournament's conclusion, and one day before the release of Sonic & Knuckles, MTV aired Rock the Rock as a 30-minute television special.[1][2]
Magazine articles
- Main article: Rock the Rock/Magazine articles.
Photographs
- Main article: Photos of Rock the Rock
Videos
External links
- SEGA Memories: SEGA debuts Sonic & Knuckles with a MTV special ‘Rock the Rock’ article by George at SEGAbits
References
| Officially licensed Sega tours | |
|---|---|
 UK
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Sega in 2 Action! Tour (1995) |
 US
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Cherry Coke/Sega Sonic Shuttle 1993 (1993) | Cherry Coke/Sega Sonic Shuttle 1994 (1994) | Cherry Coke/Sega Saturn Shuttle Sampling Program (1995) | Cherry Coke/Sega Saturn Shuttle Tour '96 (1996) | Sega Dreamcast Mobile Assault Tour (1999) |