Sega Enterprises, Inc.

From Sega Retro

For the Japanese company by the same name, see Sega Enterprises, Ltd.. For the later company established in 1985, see Sega Enterprises USA.

Sega Enterprises, Inc.
Founded: 1974[1]
Defunct: April 1984[2][3]
2550 Santa Fe Avenue, Redondo Beach, California 90278, United States
2029 Century Park East, Los Angeles, California 90067, United States[4]

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Sega Enterprises, Inc. was the parent company of Sega Enterprises, Ltd. and Gremlin Industries. It was established by Gulf+Western and the first game it produced was Bullet Mark.[5]

SEI also traded as "Sega of America"[6][7][8], sold electro-mechanical arcade games, sold the Sega-Vision (as part of a short-lived home theater division), and was responsible for the licensing and publishing of home console and computer versions of Sega arcade titles.

The company purchased Gremlin Industries in 1978[9]. This company, eventually becoming "Sega Electronics" was sold to Bally Midway in 1983.

In April 1984 Sega's Japanese arm was purchased by a group of investors including Hayao Nakayama, David Rosen and Isao Okawa, becoming a subsidiary of CSK[2][10]. The remaining American Sega assets owned by Gulf+Western would then be absorbed; SEI became Simon & Schuster Entertainment Software, Inc. on March 18, 1985 before becoming a shell company, Ages Entertainment Software, Inc. on August 30 of the same year.[11]

SEI technically still exists as Ages Entertainment Software, having survived Gulf+Western's 1994 aquisition by Viacom and various corporate restructures. It remains a shell company as part of the Paramount Global empire, having not been involved in video games since the mid-1980s.

Sega would return to the North American market with a similar company, Sega Enterprises, Inc. (USA) (Sega Enterprises USA; SEU) in 1985.


Softography (Arcade)

Electro-Mechanical/Discrete Logic

Softography (Consumer)

Apple II

Atari 2600

Atari 5200

Atari 8-bit

Commodore 64

List of staff


Early Sega
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Service Games Gulf+Western
Service Games, Hawaii & Nevada & Japan Nihon Goraku Bussan & Nihon Kikai Seizou Sega Enterprises, Inc.
Sega Enterprises, Ltd. Sega Ltd. & Gremlin Sega Ltd.