Difference between revisions of "Rock the Rock"

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Rock the Rock

Date: 1994-10-08^[1] – 1994-10-09^[1]
Location: Alcatraz Island, San Francisco, California 94133, United States
Organizer: Sega of America
Licensor: MTV, Blockbuster Video

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Rock the Rock was an American video game tournament organized by Sega of America in promotion of upcoming release of Sonic & Knuckles.

Tournament

Sega of America executives Paul Rioux, Tom Kalinske, and Shinobu Toyoda dressed up as prisoners for the tournament.

Rock the Rock began on Saturday, October 8th with a one-night international Sonic & Knuckles tournament, taking place at numerous Hard Rock Cafe restaurants and Sega arcade venues around the globe - over a week and a half before the game's American release. Winners were then handcuffed to mysterious briefcases and accompanied by "police" escort to their awaiting limousines (each followed by a Brinks armored car), where they were driven to the nearest airport and immediately flown to California's San Francisco Bay Area. The following morning, participants were shuttled from their hotel to San Francisco's Pier 41 by another security-escorted motorcade and ferried over to the city's famous Alcatraz Island.^[1]

Over a week after the tournament's conclusion, and one day before the release of Sonic & Knuckles, MTV aired Rock the Rock as a 30-minute television special.^[1]^[2]

Magazine articles

Main article: Rock the Rock/Magazine articles.

Photographs

Main article: Photos of Rock the Rock

Videos

Broadcast recording

External links

SEGA Memories: SEGA debuts Sonic & Knuckles with a MTV special ‘Rock the Rock’ article by George at SEGAbits

References

Officially licensed Sega tours
UK	Sega in 2 Action! Tour (1995)
US	Cherry Coke/Sega Sonic Shuttle 1993 (1993) \| Cherry Coke/Sega Sonic Shuttle 1994 (1994) \| Cherry Coke/Sega Saturn Shuttle Sampling Program (1995) \| Cherry Coke/Sega Saturn Shuttle Tour '96 (1996) \| Sega Dreamcast Mobile Assault Tour (1999)

[:File:SegaVisions_US_22.pdf_p6-1] 1.0 ^1.1 ^1.2 ^1.3 Sega Visions, "December/January 1994/1995" (US; 1994-xx-xx), page 6

[:File:MTV.27SRocktheRockSonic.26Knuckles1994_US_Video.mp4_p-2] File:MTV'SRocktheRockSonic&Knuckles1994 US Video.mp4

[1]

[2]

@@ Line 1: / Line 1: @@
 {{EventBob
-| logos=
+| logos=RocktheRock_logo.png
 | name=Rock the Rock
 | startdate=1994-10-08{{magref|sv|22|6}}
@@ Line 13: / Line 13: @@
 ==Tournament==
 [[File:RocktheRock Rioux Kalinske Toyoda prisonwear.png|thumb|280px|[[Sega of America]] executives [[Paul Rioux]], [[Tom Kalinske]], and [[Shinobu Toyoda]] dressed up as prisoners for the tournament.]]
-Rock the Rock began on Saturday, October 8th with a one-night international ''[[Sonic & Knuckles]]'' tournament, taking place at sixteen [[wikipedia:Hard Rock Cafe|Hard Rock Cafe]] restaurants around the globe - over a week and a half before the game's American release. Winners were then handcuffed to mysterious briefcases and accompanied by "police" escort to their awaiting limousines (each followed by a Brinks armored car), where they were driven to the nearest airport and immediately flown to California's [[wikipedia:San Francisco Bay Area|San Francisco Bay Area]]. The following morning, participants were shuttled from their hotel to [[wikipedia:San Francisco|San Francisco]]'s Pier 41 by another security-escorted motorcade and ferried over to the city's famous [[wikipedia:Alcatraz Island|Alcatraz Island]].{{magref|sv|22|6}}
+Rock the Rock began on Saturday, October 8th with a one-night international ''[[Sonic & Knuckles]]'' tournament, taking place at numerous [[wikipedia:Hard Rock Cafe|Hard Rock Cafe]] restaurants and [[Sega]] arcade venues around the globe - over a week and a half before the game's American release. Winners were then handcuffed to mysterious briefcases and accompanied by "police" escort to their awaiting limousines (each followed by a Brinks armored car), where they were driven to the nearest airport and immediately flown to California's [[wikipedia:San Francisco Bay Area|San Francisco Bay Area]]. The following morning, participants were shuttled from their hotel to [[wikipedia:San Francisco|San Francisco]]'s Pier 41 by another security-escorted motorcade and ferried over to the city's famous [[wikipedia:Alcatraz Island|Alcatraz Island]].{{magref|sv|22|6}}
 Over a week after the tournament's conclusion, and one day before the release of ''[[Sonic & Knuckles]]'', [[MTV]] aired Rock the Rock as a 30-minute television special.{{magref|sv|22|6}}{{fileref|MTV'SRocktheRockSonic&Knuckles1994 US Video.mp4}}