Difference between revisions of "Rock the Rock"

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Revision as of 06:41, 12 October 2022

RocktheRock logo.png
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Rock the Rock
Date: 1994-10-08[1]1994-10-09[1]
Location: Alcatraz Island, San Francisco, California 94133, United States
Organizer: Sega of America
Licensor: MTV, Blockbuster Video

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Rock the Rock was an American video game tournament organized by Sega of America in promotion of upcoming release of Sonic & Knuckles.

Tournament

Sega of America executives Paul Rioux, Tom Kalinske, and Shinobu Toyoda dressed up as prisoners for the tournament.

Rock the Rock began on Saturday, October 8th with a one-night international Sonic & Knuckles tournament, taking place at numerous Hard Rock Cafe restaurants and Sega arcade venues around the globe - over a week and a half before the game's American release. Winners were then handcuffed to mysterious briefcases and accompanied by "police" escort to their awaiting limousines (each followed by a Brinks armored car), where they were driven to the nearest airport and immediately flown to California's San Francisco Bay Area. The following morning, participants were shuttled from their hotel to San Francisco's Pier 41 by another security-escorted motorcade and ferried over to the city's famous Alcatraz Island.[1]

Over a week after the tournament's conclusion, and one day before the release of Sonic & Knuckles, MTV aired Rock the Rock as a 30-minute television special.[1][2]

Magazine articles

Main article: Rock the Rock/Magazine articles.

Photographs

Main article: Photos of Rock the Rock

Videos

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Broadcast recording

External links

References


Officially licensed Sega tours
United Kingdom UK Sega in 2 Action! Tour (1995)
United States of America US Cherry Coke/Sega Sonic Shuttle 1993 (1993) | Cherry Coke/Sega Sonic Shuttle 1994 (1994) | Cherry Coke/Sega Saturn Shuttle Sampling Program (1995) | Cherry Coke/Sega Saturn Shuttle Tour '96 (1996) | Sega Dreamcast Mobile Assault Tour (1999)