Sponsorships/Football

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Teams

Sponsored by Sega

Melchester Rovers (United Kingdom; 1991-1992)

Sega Europe sponsored the fictitious Melchester Rovers team from (then weekly) British comic Roy of the Rovers. Publisher IPC Magazines ran a competition to design the 1991/1992 season kit, which was won by readers Robert Moore (home) and Richard Jones (away), although they had no control over the sponsorships.

The Sega-sponsored kit debuted in the 24th August 1991 issue and continued until the summer of 1992, when the main sponsor was replaced with TSB. Several competitions to win Sega products were also featured in the comic during this period.

Issues

Weekly

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  1991-08-24

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  1991-08-31

• 1991-09-07
• 1991-09-21
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  1991-09-28

• 1991-10-05
• 1991-10-12
• 1991-10-19
• 1991-10-26
• 1991-11-02
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  1991-11-09

• 1991-11-16
• 1991-11-23
• 1991-11-30
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  1991-12-07

• 1991-12-14
• 1991-12-21
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  1992-01-04

• 1992-01-11
• 1992-01-18
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  1992-01-25

• 1992-02-01
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  1992-02-08

• 1992-02-15
• 1992-02-22
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  1992-02-29

• 1992-03-07
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  1992-03-14

• 1992-03-21
• 1992-03-28
• 1992-04-04
• 1992-04-11
• 1992-04-18
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  1992-04-25

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  1992-05-02

• 1992-05-09
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  1992-05-16

Monthly

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  1992-06

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  1992-07

JEF United Ichihara (ジェフユナイテッド市原) (Japan; 1992-1996)

Main article: Sponsorships/Football/JEF United Ichihara.

Tottenham Hotspur F.C. (youth team) (United Kingdom; 1994-1995)

The main Tottenham Hotspur team were sponsored by Holsten during this season, however the youth team had to seek out a different sponsor so as not to be associated with alcohol.

Kit

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  Home (short sleve; front)

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  Home (short sleve; back)

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  Home (long sleve; front)

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  Home (long sleve; back)

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  Home, goalkeeper (front)

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  Home, goalkeeper (back)

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  Away (short sleve; front)

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  Away (short sleve; back)

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  Away (long sleve; front)

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  Away (long sleve; back)

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  Away, goalkeeper (front)

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  Away, goalkeeper (back)

Urawa Red Diamonds (浦和レッドダイヤモンズ) (Japan)

Sega used Urawa Reds players for motion capture data when developing the Sega Dreamcast game, J.League Pro Soccer Club o Tsukurou!. This led Smilebit becoming a stadium sponsor in 2000 and 2001 and a kit sponsor in 2003 and 2004 (with the logo appearing on the player's shorts). In 2005, once Smilebit had been absorbed back into Sega, the main Sega branding was used instead.

Sega did not continue the sponsorship deal for the 2006 season, despite the team winning the championship that year.

Sponsored by Sports Interactive/Football Manager

• • AFC Wimbledon (UK: since 2002)
  • Watford FC (UK 2012/13)
  • Enfield Town FC (UK
  • F.C. Tó Madeira

Sponsored by Segasa

AD Parla

Parla-based Spanish amusement company Segasa, who was once a Sega distributor, sponsored local amateur football club AD Parla (Agrupación Deportiva Parla), during the five most glorious years in the history of this humble Madrilenian club, with five consecutive seasons in the Segunda División B, the third level of the Spanish football league system as well as two presences in the second round of the Copa del Rey, one in the 1983–84 edition, (lost against Rayo Vallecano), and one in the 1984–85 edition (lost against Atlético Madrid).

Spanish professional football manager Rafael Benítez passed through the playing ranks of AD Parla as a midfielder from 1981 to 1985 before achieving fame as a coach.

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  1983/84 Season

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  AD Parla at Vicente Calderón Stadium (Copa del Rey, Second Round, Away Match, Atlético de Madrid 5-2 AD Parla, November 14, 1984)

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  1985/86 Season

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  Rafael Benítez, Midfilder (AD Parla, 1981-1985)

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  Rafael Benítez (1981/82 Season)

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  Rafael Benítez during a match at "Los Prados" stadium, home of AD Parla

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Events

• Bobby Charlton Six-a-side 1991
• Man U vs. Leeds 31 August 1991
• Dreamcast Beach Football Challenge (UK; 2000-07-15)

Television

UEFA Euro 1992, ITV coverage

Sega sponsored the ITV's covrage of the 1992 UEFA European Football Championship in the United Kingdom.

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1993-94 FA Cup, 1994 World Cup qualifiers, BSkyB coverage

Sega was a sponsor for BSkyB's coverage of the 1992–93 FA Cup in the United Kingdom, as well as England's matches during the 1994 FIFA World Cup qualification (England failed to qualify that year). Sega only appears to have sponsored the Sky Sports's coverage during 1993.

BSkyB shared its broadcasting coverage with the BBC during this season, so did not air every match.

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  FA Cup promotional football

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  FA Cup poster (front)

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  FA Cup poster (back)

External links

• www.adparla.com