Promotions

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This is a list of general Sega-related offers and promotions which have occurred over the years.

Australia

BP

A chance to win a Sega Saturn with a copy of Daytona USA at BP service stations.

McMatch 'n' Win (1994)

As part of a promotion at Australian McDonalds restaurants, 270 Sega Mega Drives with Disney's Aladdin could be won.

Benelux

Fanta

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  Orange

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  Lemon

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Canada

Honeycomb

Six collectable "Team Sega" stickers and opportunity to win a Virtua Racing arcade cabinet, as well as Sega consoles and games.

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Sugar Crisp

Six collectable iron-on patches and opportunity to win a Sega VR.

France

Chambourcy (1993)

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Print advert in Mega Force (FR) #15: "Mars 1993" (1993-0x-xx)

Japan

Kelloggs (198x)

An opportunity to win New Robo Pitchers in packs of Choco Krispies (チョコクリスピー), Combo (コンボ) or Chocowa (チョコワ) cereals.

Corn Frosties (コーンフロスティ) (199x)

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Spain

Kelloggs (1993)

An opportunity to win a Sega Mega Drive or a Sega Master System II in packs of Kellogs breakfast cereals.

• ES TV advert

Cacaolat (1993)

An opportunity to win a Sega Game Gear with a Sega Game Pack 4 in 1 cartridge in bottles of Cacaolat-branded cocoa milkshake.

United Kingdom

Coca-Cola, MGM, Cannon Cinemas (1993)

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Coca-Cola (1994)

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  Coca-Cola

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  Diet Coke

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  Caffeine Free Diet Coke

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  Cherry Coke

Golden Wonder (1991)

Packs of Wotsits and Ringos featured a promotion to win a Sega Master System, and guaranteed "Sega Fun Pack" for collecting 20 packets.

Heinz (1992)

Tins of Heinz Spaghetti, Spaghetti Hoops and Noodle Doodles featured a Sega Master System promotion.

Lucozade (2000)

Sega Dreamcast and Tomb Raider: The Last Revelation

Milky Way (1994)

Sonic & Knuckles

Shreddies (1996)

Toy Story

Sugar Puffs (1993)

Scratch cards with 1,000 Sega Master System II consoles to be won.

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• Alex Kidd
• Bonanza Bros.
• Chuck Rock
• Dynamite Dux
• Ghouls'n Ghosts
• Marble Madness
• Psycho Fox
• Wonder Boy

• TV advert

Buster (1993-11-13)

A similar(?) promotion to the above.

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Topps Stadium Club (1992)

Football cards, with 300 Sega Master System II consoles and Super Kick Off cartridges to be won.

Varta (199x)

25 Sega Multi-Megas could be won with Varta alkaline battery multi-packs.

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United States

2000 MLB All-Star Game

Sweepstakes organised by CVS Pharmacy featured 10 Sega Dreamcasts as first prize, and 100 copies of World Series Baseball 2K1 as the second prize.

Collector's Choice Sweepstakes (Upper Deck; 1994)

Trading card company Upper Deck ran a sweepstakes competition in late 1994. 35 Sega Genesis systems were offered as the 5th prize, and 20 copies of the (then not yet released NFL '95) were offered as 6th prizes.

Cookie Crisp (199x)

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Crayola (1993)

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Crayola Big Box (1994)

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Mutant Generation Sweepstakes (1996)

In conjunction with the launch of the film Generation X on Fox (debuting 1996-02-20), players could win a Sega Saturn with Virtua Fighter 2.

Fruit Loops (1988)

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Halfsies (1983)

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Honey Frosted Wheaties (1996-02)

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Honey Nut Cheerios (199x)

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Lifesavers (1993 - 1994-03-31)

To celebrate the upcoming launch of Sonic Spinball, customers could exchange 10 Lifesavers wrappers for a $10 rebate on Sega Mega Drive games.

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  T-shirt (front)

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  T-shirt (detail; front)

Lifesavers (1994)

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  T-shirt (front)

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  T-shirt (detail; front)

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  T-shirt (back)

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  T-shirt (detail; back)

Lifesavers (1994)

The following year a similar promotion, fronted by Sonic & Knuckles occurred.

Keebler

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Print advert in Sega Visions (US) #15: "October/November 1993" (1993-xx-xx)

McDonalds Monopoly (1995)

A Sega Game Gear was among the prizes.

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McDonalds Monopoly (1996)

A Sega Saturn was among the prizes.

Minute Maid (1996-02)

• Apple Juice
• Orange Juice

Oscar Mayer (1996-01 - 1996-03)

• Lunchables Bologna
• Lunchables Lean Ham
• Lunchables Lean Turkey Breast

Post cereals (1996-01 - 1996-02)

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  Cocoa Pebbles

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  Fruity Pebbles

• Golden Crisp
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  Honey Comb

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• Raisin Bran

Totally Into Video Games Sweepstakes (1993)

During 1993, McDonalds alongside the Fox Kids Network ran a sweepstakes offer where the winner would receive "everything that Sega makes".

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Tombstone Pizza (2000)

"Sega Screamstakes", where players could win Sega Dreamcast consoles, games or subscriptions to the US Official Dreamcast Magazine.