Sponsorships

Ayrton Senna holding a Sonic the Hedgehog-shaped trophy after winning the Formula One 1993 European Grand Prix. Sega sponsored the whole event in addition to sponsoring the (winning) Williams team that season.

Over the years, Sega has sponsored many events and services in order to further market its brand or products. Typically, companies such as Sega would invest money in a sponsee, allowing them to fund their activities, in exchange for a prominent display of the brand or products Sega were trying to advertise.

The following lists instances where this has occurred. Not included are cases where Sega has helped established a venture (such as GameWorks or SegaWorld London), only to withdraw their name later on.

Sports

Baseball

• Sega Sports @ Centerfield

Basketball

Levallois Sporting Club Basket (France; 1993/1994??)

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  Levallois Sporting Club Basket team (1993/1994 Season), standing, from left to right: unknown man, assistant coach Sylvain Lautié, #7-Patrick Cham, #9-Michael Brooks, #15-Patrick Plantier, #12-Richard "Rick" Doyle, #8-Christian Garnier and head coach Jacques "Jacky" Renaud, crouching, from left to right: #14-Terence Stansbury, #11-Frédéric "Freddy" Hufnagel, #10-Michel Wachowiak, #6-Laurent Sénéchal and #5-Éric Fleury

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  Michael Brooks of Levallois Sporting Club Basket blocks American professional basketball player Marcus Webb of Pau-based French professional basketball club Élan Béarnais, during a match of the 1993/94 Season of LNB Pro A, the top-tier level men's professional basketball league in France (Patrick Cham in the background)

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  Patrick Cham

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  Terence Stansbury

Merchandise

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Cycling

• Laurent Fignon, Tour de France (1993)
• The Sega British BMX Racing Championships 1990

1993 Vuelta a España ("Regularidad" Classification)

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  French professional road racing cyclist Laurent Jalabert third classified of Stage 4 (A Gudiña-Salamanca) of the 1993 Vuelta a España receives the Blue Jersey (currently Green Jersey) for leading, after four stages, the overall "Regularidad" Classification (April 29, 1993)

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  Each winner of the "Regularidad" Classification received a Sega Mega Drive console as prize

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  Laurent Jalabert

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  Final results of the 1993 Vuelta a España "Regularidad" Classification of which Sega was the official sponsor (May 16, 1993)

• Coverage of Stage 1 (A Coruña– A Coruña) of the 1993 Vuelta a España on TVE1 Spanish television channel

• Coverage of Stage 21 (Padrón-Santiago de Compostela) of the 1993 Vuelta a España on TVE1 Spanish television channel

Football

Main article: Sponsorships/Football.

Golf

• 1992 LPGA Sega Women's Championship (1992)

Ice Hockey

• 6th NHL Breakout Tour (US; 2000)
• Whitley Warriors (UK; 2015-2016)

Motorsports

Main article: Sponsorships/Motorsports.

Film and television

Existenz (1999)

Sega sponsored David Cronenberg's 1999 film, Existenz, featuring Jennifer Jason Leigh and Jude Law. Dreamcast Kiosks were featured at the launch party.

The UK VHS and DVD releases of the film contain special Dreamcast-related material.

VHS, UK

DVD, UK
Cover

Music

Phoenix Festival 1997

Sega and the Sega Saturn sponsored the 4-day Pheonix Festival (held in Long Marston, Stratford-Upon-Avon in the United Kingdom) between the 17th and 20th July, 1997.

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Exhibits

Virtual 2-Realidad Virtual & Vision en Relieve (Madrid 1993)

The Virtual 2 was a virtual reality event, organized by the Spanish technology company Realidad Virtual S.L. (founded in 1991 by José Antonio Mayo, a Spanish science journalist specialized in arts and new technologies) a subsidiary of Madrid-based Spanish multinational telecommunications company Telefónica S.A, which was held from May 2 through May 15, 1993 in Madrid.

With a cost of 45,000,000 pesetas and held as part of the festivities of "Dos de Mayo" (May 2, Madrid's Community Day, hence the name of the event) the event was backed by the Council of Education and Culture of Madrid and many other companies including Sega (Sega Spain), which set up a booth equiped with sixty Sega Mega Drive consoles to entertain the visitors of the event.

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  The logo of the event

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  Realidad Virtual S.L. Founder and Director José Antonio Mayo, one of the organizers of the event

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  Sega's booth at "Virtual 2"

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