Amusement Theme Park

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Amusement Theme Park (アミューズメントテーマパーク), commonly abbreviated to "ATP", was a concept created by Sega to describe its indoor theme park venues during the 1990s, beginning with Osaka ATC Galbo and Yokohama Joypolis in 1996. The parks sought to expand Sega's customer base and establish them as a major force in the out-of-home entertainment sector by appealing to families and providing high-tech interactive attractions developed by the company, as well as other amenities and the capacity for regular officially-held events.

Beset by managerial problems leading to poor business decisions, the concept was ultimately discontinued at the start of the 2000s, with the majority of the venues opened under the concept either closing permanently or downsizing in the midst of a restructuring at the company and a worldwide decline in the amusement industry. Out of the thirteen parks opened during its active period, only Tokyo Joypolis remains operational to this day under CA Sega Joypolis, although newer indoor theme park venues including Qingdao Joypolis have opened in more recent years.

Venues

Japan

• Osaka ATC Galbo (1994-04-14 - 2007-09-18)
• Yokohama Joypolis (1994-07-20 - 2001-02-28)
• Ichikawa Galbo (1994-11-30 - 1999-03)
• Yokkaichi Galbo (1995-03-15 - 2008-02-20)
• Niigata Joypolis (1995-12-09 - 2001-01-16)
• Fukuoka Joypolis (1996-04-20 - 2001-09-24)
• Tokyo Joypolis (1996-07-12)
• Shinjuku Joypolis (1996-10-04 - 2000-08-31)
• Kyoto Joypolis (1997-09-11 - 2002-08-22)
• Okayama Joypolis (1998-07-18 - 2018-09-03)
• Umeda Joypolis (1998-11-28 - 2018-05-06)

Overseas

• SegaWorld London (1996-09-07 - 1999-09-07)
• Sega World Sydney (1997-03-18 - 2000-11-12)

Promotional material

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Magazine articles

Main article: Amusement Theme Park/Magazine articles.