Difference between revisions of "J. Walter Thompson"

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{{sub-stub}}'''{{PAGENAME}}'''{{ref|https://www.jwt.com}} ('''JWT''') was a former advertising agency founded in New York by William James Carlton in 1864 and incorporated in 1896 by James Walter Thompson. Is currently a marketing communications company and it's owned, since 1987, by WPP plc (Wire and Plastic Products), a British multinational advertising and public relations company based in London.
 
{{sub-stub}}'''{{PAGENAME}}'''{{ref|https://www.jwt.com}} ('''JWT''') was a former advertising agency founded in New York by William James Carlton in 1864 and incorporated in 1896 by James Walter Thompson. Is currently a marketing communications company and it's owned, since 1987, by WPP plc (Wire and Plastic Products), a British multinational advertising and public relations company based in London.

Latest revision as of 05:11, 12 September 2023

https://segaretro.org/images/d/dd/J._Walter_Thompson_Logo.png

J. Walter Thompson Logo.png
J. Walter Thompson
Founded: 1864
Headquarters:
New York, United States

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J. Walter Thompson[1] (JWT) was a former advertising agency founded in New York by William James Carlton in 1864 and incorporated in 1896 by James Walter Thompson. Is currently a marketing communications company and it's owned, since 1987, by WPP plc (Wire and Plastic Products), a British multinational advertising and public relations company based in London.

JWT was put in charge of Sega of America's marketing budget in 1986, designing the packaging and marketing that surrounded the Sega Master System. Subsidiaries have worked with other divisions of Sega, including in Portugal during the Sega Dreamcast years, and Australia for one-off Sega mobile marketing campaigns.

References

Advertising agencies employed by Sega of America
Della Femina (1982-1983) | Dailey & Associates (1983-198x) | J. Walter Thompson (1986-1988?) | Bozell (1989-1992) | Goodby Silverstein & Partners (1992-1996) | Strottman International (1993-199X) | Ingalls Moranville Advertising (1996-1997) | Foote, Cone & Belding (1997-200x) | Wieden + Kennedy (200x-20xx) | Keane Advertising (2001-2003) | Leagas Delaney‎ (2002-20XX)
Advertising agencies employed by Sega Europe
WCRS (1991-1994) | McCann Erickson (1995-1996) | WCRS (1999-2000) | Bartle Bogle Hegarty (2000)