Sega AM1

From Sega Retro

Fast facts on Sega AM1
Founded: 1984
Defunct: 2000-04-21
Merged into: Sega AM3 (1990), WOW Entertainment (2000)
Headquarters: Japan

Sega Amusement Machine Research and Development Department #1, (Sega AM R&D Dept. #1) was a division within Sega of Japan. It was formed in 1990 primarily to create arcade (or "amusement") games.

During its existence, this division was commonly referred to as Sega AM1, being the "first" of several R&D divisions within Sega's Japanese operations and was spun-off from R&D#1 which had existed prior. R&D#1 was specifically created in the eighties to develop arcade games. Many of the developers who made games moved into the AM3 department that formed in 1990.

Despite its initial intentions, found itself assisting with home console releases due to similarities between Sega Titan Video and Sega Saturn hardware (and later the NAOMI and Sega Dreamcast). This began with the release of Virtua Fighter Remix in 1995.

AM1 existed for most of the 1990s until May 1999 when it became Sega Software R&D Dept. 1, and later WOW Entertainment in 2000.Media:DCM_JP_19991119_1999-36.pdf[1]Media:DCM_JP_20000825_2000-28.pdf[2]


Former members

Softography (arcade)

Sega Zaxxon hardware

Sega System 1

Sega System E

Sega System 2

Sega Space Harrier

Y Board

X Board

System 16

System 18

System C

System C-2

System 24

Sega H1 Board

System 32

Sega Titan Video

Sega Model 1

Sega Model 2A CRX

Sega Model 2B CRX

Sega Model 2C CRX

Sega Model 3 Step 1.0

Sega Model 3 Step 2.0

Sega Model 3 Step 2.1




Softography (consumer)



External links


  1. File:DCM_JP_19991119_1999-36.pdf, page 15
  2. File:DCM_JP_20000825_2000-28.pdf, page 93
Domestic Sega companies, studios and subsidiaries
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CSK Sega Sammy Holdings
Sega Enterprises, Ltd. Sega Corporation Sega Games & Interactive
R&D #1 Sega AM1 WOW Entertainment Sega WOW Sega AM1
Sega AM2
Sega AM11 R&D #4 Amusement Vision New Entertainment Sega CS1
Ryu ga Gotoku Studio
DigitalRex AM Plus
Sega AM3 Hitmaker Sega AM3
AM Annex R&D #5 Sega Rosso
Sega AM4 Sega Mechatronics Product R&D
N. Pro. R&D
Sega AM5 Mirai R&D Family Entertainment
Sega AM6
Sega R&D2 Sega CS Sega CS1 R&D #6 Smilebit Sega Sports Design
Team Andromeda
PC Software PC Network Department Online R&D
Sega CS2 R&D #7 Overworks GE2 Sega CS3
Sonic Team
R&D #9 United Game Artists
Sega Digital Studio Wave Master Wave Master (label)
Mobile Content R&D Sega Networks