Sega AM2

From Sega Retro

Am2 palmtree.svg
Fast facts on Sega AM2
Founded: 1983
Merged into: Amusement Vision
Headquarters: Japan
Sega AM2 logo, sans palm tree.

Sega Amusement Machine Research and Development Department 2 or Sega AM2 is the second arcade division at Sega. It introduced a variety of innovative concepts for Sega's arcade business. In the 80's it introduced sprite-scaling graphics and moving cabinets with games such as Hang-On and After Burner. In the 90's it popularized polygonal 3D graphics with Virtua Racing, Virtua Fighter and Virtua Cop. In the 2000's, the international arcade market has contracted, but Sega still gained momentum in the Japanese market. This is party due to Virtua Fighter 4 internet and magnetic card features in Japanese arcades. Sega enjoyed large revenue based on these concepts for over a decade, and still does today.

In the home console business, it produced the obscure Sword of Vermillion and Rent-A-Hero for Mega Drive/Genesis, and Digital Dance Mix Vol.1 Namie Amuro for the Sega Saturn. Critically and commerically, the Virtua Fighter series proved to be most successfull home console projects for AM2. Especially Virtua Fighter 2 for the Saturn and Virtua Fighter 4 for PlayStation 2. The most monumental AM2 home console games, were the Shenmue games, built as a killer app for the Sega Dreamcast. Outside of the arcade enviorment, AM2 is currently most prolific with the Hatsune Miku: Project DIVA games where AM2 produced the arcade and 3DS versions, and also the look and imagery for her holographic concerts. The arcade versions provided a base for the following home console releases of the series.

In 1998, Toshihiro Nagoshi formed his arcade department, where he worked on SpikeOut. In 2000 that department was spun off as Amusement Vision.

In 2003, Digital Rex was formed, a seperate division by AM2 chief Yu Suzuki. He worked on several projects, however only Sega Race TV was able to be released.

During a 2008 restructure, the third arcade studio, AM3 was dissolved and the Virtua Tennis and Virtual On franchises became part of AM2.

Sega AM2 was at times called AM2 of CRI during its short 2000-2001 merger with CRI—even concurrently referred to as CRI, although they were technically two different companies.


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External links

Sega Development Studios
Japan Production and Engineering Department 1965-1984
Japan R&D; 1984-1990
Team Shinobi, Sega AM2
Japan, 1990 - 1998
Amusement Machine R&D Consumer R&D
Sega AM1 | Sega AM2 | Sega AM3 | Sega AM4 | Sega AM5 (Emotion Engine R&D) | AM Annex formed in 1996 Sega CS1 (Team Andromeda | Team Aquila | Team Ara) | Sega CS2 | Sega CS3 (Sonic Team) | Mega CD Software R&D formed 1991 | RPG Project Office formed 1993 | 32X Software R&D formed in 1994 | PC Software R&D formed in 1995
Japan; 1998-2004
R&D1 (WOW Entertainment) | R&D2 (Sega AM2) | R&D3 (Hitmaker) | R&D4 (Sega Mechatronics) | R&D5 (Mushiking Team) formed 2001 | R&D6 (Smilebit) | R&D7 (Overworks) | R&D8 (Sonic Team) | R&D9 (United Game Artists) | R&D10 (Wave Master) | R&D11 (Amusement Vision) | R&D12 (Sega Rosso)
Japan, 2004 - 2008
Amusement Machine R&D Consumer R&D
Sega AM1 | Sega AM2 | Sega AM3 | Sega AM Product | Sega AM Plus | Family Entertainment R&D Sega GE1 (Sonic Team) | Sega GE2 | Sega GE3 | Sega NE | Sports Design R&D | Mobile R&D
Japan, 2008 - current
Amusement Machine R&D Consumer R&D
Sega AM1 | Sega AM2 | Sega AM Product | Mobile R&D formed 2010 (Sega Networks) | N. Pro. R&D formed 2013 Sega CS1 (Ryu ga Gotoku Studio | Sega CS2 (Sonic Team) | Sega CS3 (Online R&D formed 2010) | Mobile R&D formed 2010 (Sega Networks)
North America
Three Rings Design | Relic Entertainment | Demiurge Studios

Defunct: Gremlin Industries/Sega Electronics | Sega Technical Institute | Sega Midwest Studio | Sega Interactive | SegaSoft | Sonic Team USA/Sega Studios USA

The Creative Assembly | Sports Interactive | Hardlight

Defunct: No Cliché | Sega Racing Studio

Sega Studios China formed 2002