Difference between revisions of "Al Nilsen"

Latest revision as of 11:23, 24 July 2022

Alfred Nilsen

Employment history: Sega of America Viacom New Media
Role(s): Director of Global Marketing
Education: Boston University - Questrom School of Business (Bachelor of Marketing Science and Arts; 1979)

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Alfred “Al” Nilsen is an American businessman and marketer, and former Director of Global Marketing for Sega of America. Nilsen’s work was crucial to the successful rise of the Sega Genesis and the establishment of Sonic the Hedgehog’s American presence.

Nilsen has been honored by Advertising Age as one of the top marketers in the United States.

History

Al Nilsen is responsible for some of Sega of America’s most recognized marketing. Coordinating such attention-getting campaigns such as Sega World Tour '91 and Sonic 2sday, his youthful exhuberance resulted in events that connected directly with a then-unsure public, and were above all, fun.

Nilsen’s efforts were key to the scrappy but determined feeling of Sega of America, especially in regards to its marketing, and his ability to think creatively was crucial to the company’s successful growth in a Nintendo-monopolized market.

Production history

Games

Michael Jackson's Moonwalker (Mega Drive; 1990) — Special Thanks^[1]
Chakan (Mega Drive; 1992) — Special Thanks^[2]
Chakan (Game Gear; 1992) — Special Thanks^[3]
Ecco the Dolphin (Mega-CD; 1993) — Marketing^[4]
Ecco the Dolphin (Mega-CD; 1993) — Special Thanks^[5]
Ecco the Dolphin (Mega Drive; 1992) — Marketing^[6]

Videos

Sonic 30th Anniversary Symphony () — Special Thanks

* Sonic the Hedgehog 2 (Mega Drive Version) (1992) — Development Support (uncredited)

Sonic CD (1993) — Development Support (uncredited)
Phantom 2040 (Mega Drive and SNES Versions) (1995) — Special Thanks to

Interviews

Interview: Al Nilsen (2008-03-11) by Sega-16

Photographs

Main article: Photos of Al Nilsen

External links

Al Nilsen on LinkedIn
Al Nilsen on Twitter
Former Sega of America Marketing Director Al Nilsen Reveals How Tails Became Tails article by Bob Mackey at USgamer

References

[:File:Moonwalker_MD_credits.pdf_p-1] File:Moonwalker MD credits.pdf

[:File:Chakan_MD_US_Manual.pdf_p18-2] File:Chakan MD US Manual.pdf, page 18

[:File:Chakan_GG_US_Manual.pdf_p2-3] File:Chakan GG US Manual.pdf, page 2

[:File:EccoTheDolphin_MCD_JP_SSCredits.pdf_p-4] File:EccoTheDolphin MCD JP SSCredits.pdf

[:File:Ecco_mcd_us_manual.pdf_p28-5] File:Ecco mcd us manual.pdf, page 28

[:File:Ecco_the_Dolphin_MD_US_credits.pdf_p-6] File:Ecco the Dolphin MD US credits.pdf

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@@ Line 1: / Line 1: @@
 {{PersonBob
-| image=Al Nilsen.png
+| image=AlNilsen.jpeg
+| name=Alfred Nilsen
 | birthplace=
 | dob=
 | dod=
+| employment={{Employment
 | company=[[Sega of America]]
-| role=Marketing
-| education=
 }}
-'''Al Nilsen''' (Alfred Nilsen) was the Director of Marketing at [[Sega of America]] from 1989 to 1993. He is seen in a 1990 episode of PBS' ''Computer Chronicles'' and is mentioned in a few magazines during the development of ''[[Sonic the Hedgehog 2 (16-bit)|Sonic the Hedgehog 2]]'' and ''[[Sonic the Hedgehog CD]]'' and is responsible for the "Genesis Does What Nintendon’t," "Sonic 2sday", and "Welcome to the Next Level" campaigns.
+{{Employment
+| company=[[Viacom New Media]]
+| notsega=yes
+}}
+| role=Director of Global Marketing
+| education=[[wikipedia:Boston University|Boston University]] - [[wikipedia:Questrom School of Business|Questrom School of Business]] (Bachelor of Marketing Science and Arts; 1979)
+}}
+{{sub-stub}}
+'''Alfred “Al” Nilsen''' is an American businessman and marketer, and former Director of Global Marketing for [[Sega of America]]. Nilsen’s work was crucial to the successful rise of the [[Sega Genesis]] and the establishment of [[sonic:Sonic the Hedgehog|Sonic the Hedgehog]]’s American presence.
+Nilsen has been honored by ''[[wikipedia:Advertising Age|Advertising Age]]'' as one of the top marketers in the United States.
+==History==
+Al Nilsen is responsible for some of [[Sega of America]]’s most recognized marketing. Coordinating such attention-getting campaigns such as [[Sega World Tour '91]] and [[Sonic 2sday]], his youthful exhuberance resulted in events that connected directly with a then-unsure public, and were above all, fun.
+Nilsen’s efforts were key to the scrappy but determined feeling of [[Sega of America]], especially in regards to its marketing, and his ability to think creatively was crucial to the company’s successful growth in a [[Nintendo]]-monopolized market.
 ==Production history==
-{{ProductionHistory|Al Nilsen}}
+{{ProductionHistory|Al Nilsen|Alfred Nilsen}}* ''[[Sonic the Hedgehog 2 (16-bit)|Sonic the Hedgehog 2]]'' (Mega Drive Version) (1992) — Development Support (uncredited)
+* ''[[Sonic CD]]'' (1993) — Development Support (uncredited)
+* ''[[Phantom 2040]]'' (Mega Drive and SNES Versions) (1995) — Special Thanks to
-* ''[[Sonic the Hedgehog 2 (16-bit)|Sonic the Hedgehog 2]]'' (Mega Drive Version) (1992) — Development Support [NOTE: Uncredited in-game]
+==Interviews==
-* ''[[Sonic CD]]'' (1993) — Development Support [NOTE: Uncredited in-game]
+{{InterviewList|Al Nilsen|Alfred Nilsen}}
-* ''[[Phantom 2040]]'' (Mega Drive and SNES Versions) (1995) — Special Thanks to
-==Interview==
+==Photographs==
-*[[sonic:Al Nilsen interview by Sega-16 (March 11, 2008)|Al Nilsen interview by Sega-16 (March 11, 2008)]]
+:''Main article: [[:Category:Photos of {{PAGENAME}}|Photos of {{PAGENAME}}]]
 ==External links==
-* [https://twitter.com/alnilsen?lang=en {{PAGENAME}} on Twitter]
+* [https://www.linkedin.com/in/alnilsen {{PAGENAME}} on LinkedIn]
+* [https://twitter.com/alnilsen {{PAGENAME}} on Twitter]
+*''[https://www.usgamer.net/articles/former-sega-of-america-marketing-director-al-nilsen-reveals-how-tails-became-tails Former Sega of America Marketing Director Al Nilsen Reveals How Tails Became Tails]'' article by Bob Mackey at ''[https://www.usgamer.net USgamer]''
 ==References==
 <references/>