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NBA 2K2 is a Sega Dreamcast online basketball game developed by Visual Concepts and published by Sega. Sponsored by the National Basketball Association, the game is the sequel to the developer's popular 2000 basketball title NBA 2K1, and was first released in the United States in October 2001.
In the US, Sega of America, in conjunction with its then-advertising partner Leagas Delaney created a television advertisement for the game, parodying a 1996 advert from sportswear brand Nike. Nike's advert, developed in conjunction with Wieden + Kennedy and titled "Frozen Moment", showed various people watching NBA legend Michael Jordan perform a slam dunk in slow motion, as a means to sell Air Jordan XII footwear.
The NBA 2K2 advert copied the idea, albeit with entirely different footage and a more humerous tone, replacing the real-life NBA players with 3D polygonal models and scenes from the game. Displeased, Nike sued Sega of America in Februrary 2002[16]. Sega immediately pulled the ad, and the matter was settled out of court, with Sega donating $100,000 between the Boys & Girls Club in Portland, Oregon and Memphis, Tennessee (the homes of Nike's worldwide headquarters and main distribution centre, respectively).
Engineers: Mark Horsley, Aki Rimpilainen, Henrik Holmdhal, Ray Graham, Tom Bak, Nick Jones, Tim Meekins, Alex Lee, Rob Gatson, Matt Hamre, Matt Bandy, Chris Larson, Johnnie Yang, Marc LeBlanc, Boris Kazanskii, Matt Underwood
Library Engineer: Ivar Olsen, Eivind Hagen, Chuck Batson
Director of Technology: Tim Walter
Art Director: Alvin Cardona
Player Model: Daniel Dawson
Lead Animator: Kaj Swift
Lead Arena Dude: Nelson Wang
Front End Designer: David Northcutt
Artist: Quinn Kaneko, Michael Stribling, Kurt Lai, Roy Tse, Ray Wong, Michael Biancalana, Leandro Penaloza, Collin Fogel, Joyce Rietveld, Hsing-Wen Hsu, Steve Paris, David Dame, Joel Flory, Ji Ahn, John Lee
Quality Assurance: Jason Vandiver, Brad Blakslee, Tim Collins, Joey Edwards, Drew Gall, Albert Huie, Robert Nelson, Tor Unsworth, Derek Williams, David Winslow
Additional Testing: Marion Dreo, Kai Ma, Carl Palomino, Mark Washington, Donell Williams
Audio Script Writing: Rob Thomas
Voice Over: Bob Fitzgerald as Bob Steel, Rod Brooks as Rod West, Ira C. Smith as The PA Announcer, Jerry Miller as The Coach
Presentation Consultant: Artie Kempner
Motion Capture Talent: Roy Byrd, Thomas Fairley, Rob Kennedy, Ken Jennings, Bo Outlaw, Rasheed Wallace, Sadiki Fuller, Sean Lewis, Marcus Smith, Rick Lambert, Rob Gatson
Player Voices: Jake Baker, Taron Hensley, Donell Williams, Ray Graham, Kurt Maffei, Rob Gatson
Playbook Design: Sportsvision
Intro Movie: Created by DragonLight
Intro Movie Music: Performed by R.O.C, Written by Jermaine Dupri and R.O.C, Produced by Jermaine Dupri for So So Def Productions
Menu Music: C&G Entertainment
Arena Music: Scorpio Sound, Composed and Produced By Mike Reagan, Gregory J. Hainer
Additional Arena Music: Directed and Supervised by CouchLife Ltd., London, UK, Composed and Produced by Matt Hales, HSP (Tom Hills)
Street Court Music: Produced by Da Beatminerz
Special Thanks: Scott Patterson, Matt Crysdale, Eric Apel, Richard Yee, Wayne Herman, Jenn Baker, Jorge Rodriguez, Rustin Lee, Jeff Thomas, Art Richardson, Lisa Bishop, Laura Lavelle, Jason Chin, Wayne Simmons, Roy Wilson, Joe Ferrero, Ashok Das, Terry Doyle, Sean Catinella, Gregg Rodriguez, Jennifer Horwich, Diane McDonald, Alex Baker, NBA Entertainment, Inc., Greg Lassen
All trademarks are the property of their respective, owners., The names and logos of all stadiums/arenas are, trademarks of their respective owners and are, used by permission.
Certain trademarks used herein [or hereon] are properties of American Airlines, Inc. used under license to Sega. All rights reserved.
Sega thanks the Rucker family and the memory of Mr. Holcombe Rucker.
Special thanks to Greg Lassen at NBA Entertainment, Inc.