Atari Corporation

From Sega Retro

AtariCorp logo.svg
Atari Corporation
Founded: 1984-07-02
Defunct: 1998-03-13
Merged into: Hasbro Interactive (1998)
Entertainment Division, 330 N. Eisenhower Lane, Lombard, Illinois, 60148, United States[1]

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Atari Corporation was a video game development company founded in 1984. Originally, it was the consumer division of Atari, Inc.. However, its parent company at the time, Warner Communications, sold it to Tramel Technology, owned by Jack Tramiel, known in the industry for his aggressive marketing plans for the earlier Commodore 64. The other half of Atari, Inc. went on to become Atari Games.

Atari Corporation were responsible for marketing products such as the Atari 7800 and Atari ST, as well as the Atari Jaguar and Atari Lynx. This meant it was a direct competitor to Sega during the late 1980s and early 1990s. Atari Corporation held the licenses to many old Atari, Inc. properties, such as Centipede and Missile Command.

In 1996 it reverse-merged with JT Storage to become a division of the company. Its assets and name were then bought by Hasbro Interactive in 1998.