Sega Electronics

From Sega Retro

Not to be confused with Gremlin Graphics.

Gremlin Industries.png
Sega Electronics
Founded: 1973
Defunct: 1983
Merged into: Sega Enterprises, Inc. (1978-09-29[1])
1979:  8401 Aero Drive, San Diego, California 92123, United States
1982:  16250 Technology Drive[2], San Diego, California 92127, United States

Gremlin Industries, Inc., also known Sega Electronics, was an American arcade developer and manufacturer which was purchased by Sega Enterprises in 1978.[1]


Gremlin Industries was an American arcade game developer and manufacturer who manufactured wall games in the early 1970s before switching to video games starting 1976. They were purchased by Sega Enterprises, Inc. in 1978[1], and started releasing games with joint branding, first as Gremlin/Sega, then as Sega/Gremlin.

Sega/Gremlin changed their name to Sega Electronics in late 1982[3][4] (according to chairman David Rosen, the combined name was "a bit awkward"[5]). Around which time they also started producing games for home systems, attempting to bring Paramount brands to home consoles (Star Trek: Strategic Operations Simulator and Buck Rogers: Planet of Zoom being the two surviving examples, though many more were planned).

The assets of Sega Electronics was sold to Bally Midway after the summer of 1983 for an undisclosed price[6], primarily for the LaserDisc technology powering Astron Belt. Home video games would continue to be sold under the Sega brand (including some of Midway's back catalogue, such as Tapper and Spy Hunter), but all arcade efforts would be badged as Bally Midway games. This would include games made by Sega in Japan for a short period (though Sega's Japanese business was otherwise unaffected by the sale)[6].

As part of the agreement, Bally held the first refusal rights on all Sega-developed games, however this expired in March 1985, allowing Sega to directly market its games again with a newly established company, Sega Enterprises USA.

Sega Electronics technically still exists; it was renamed "Ages Electronics Inc." after Sega became a subsidiary of CSK in 1984, and became a shell company of Gulf+Western. It has survived buy-outs and acquisitions and is currently part of the Paramount Global empire, though has not been involved in video games since 1983.


Discrete logic arcade

VIC Dual

Zaxxon hardware



Atari 2600

Atari 5200

Apple II

Atari 8-bit family

Commodore 64



Blockade hardware

Should this section and its respective games be removed? It's unclear if Sega was involved during this time.

Magazine articles

Main article: Sega Electronics/Magazine articles.

List of staff


Internal documents


Main article: Photos of Sega Electronics


Early Sega
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Service Games Gulf+Western
Service Games, Hawaii & Nevada & Japan Nihon Goraku Bussan & Nihon Kikai Seizou Sega Enterprises, Inc.
Sega Enterprises, Ltd. Sega Ltd. & Gremlin Sega Ltd.