Difference between revisions of "Sega Electronics"

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| mergedinto=[[Sega Enterprises, Ltd.|Sega Enterprises]] (1978-09-29{{magref|cb|1978-10-28|72}})
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| mergedinto=[[Sega Enterprises, Inc.]] (1978-09-29{{magref|cb|1978-10-28|72}})
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| headquarters=16250 Technology Drive{{magref|cb|1983-07-02|94}}, San Diego, California, United States
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| headquartersdate=1979
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| headquarters=8401 Aero Drive, San Diego, California 92123, United States
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'''Gremlin Industries, Inc.''' was an American arcade game developer and manufacturer who manufactured wall games in the early 1970s before switching to video games starting 1976. In 1978, they were purchased by [[Sega Enterprises, Ltd.|Sega Enterprises]]{{magref|cb|1978-10-28|72}}, and started releasing games with joint branding, first as '''Gremlin/Sega''', then as '''Sega/Gremlin'''.
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| headquartersdate2=1982
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| headquarters2=16250 Technology Drive{{magref|cb|1983-07-02|94}}, San Diego, California 92127, United States
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}}'''Gremlin Industries, Inc.''', also known '''Sega Electronics''', was an American arcade developer and manufacturer which was purchased by [[Sega Enterprises, Inc.|Sega Enterprises]] in 1978.{{magref|cb|1978-10-28|72}}
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==History==
 +
Gremlin Industries was an American arcade game developer and manufacturer who manufactured wall games in the early 1970s before switching to video games starting 1976. They were purchased by [[Sega Enterprises, Inc.]] in 1978{{magref|cb|1978-10-28|72}}, and started releasing games with joint branding, first as '''Gremlin/Sega''', then as '''Sega/Gremlin'''.
  
 
Sega/Gremlin changed their name to '''Sega Electronics''' in late 1982{{fileref|ArcadeExpress US 0110.pdf|page=2}}{{magref|cb|1982-11-20|66}} (according to chairman [[David Rosen]], the combined name was "a bit awkward"{{magref|joystik|5|24}}). Around which time they also started producing games for home systems, attempting to bring Paramount brands to home consoles (''[[Star Trek: Strategic Operations Simulator]]'' and ''[[Buck Rogers: Planet of Zoom]]'' being the two surviving examples, though many more were planned).
 
Sega/Gremlin changed their name to '''Sega Electronics''' in late 1982{{fileref|ArcadeExpress US 0110.pdf|page=2}}{{magref|cb|1982-11-20|66}} (according to chairman [[David Rosen]], the combined name was "a bit awkward"{{magref|joystik|5|24}}). Around which time they also started producing games for home systems, attempting to bring Paramount brands to home consoles (''[[Star Trek: Strategic Operations Simulator]]'' and ''[[Buck Rogers: Planet of Zoom]]'' being the two surviving examples, though many more were planned).
  
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Sega Electronics was sold to [[Bally Midway]] after the summer of 1983 for an undisclosed price{{magref|cb|1983-09-10|37}}. Home video games would continue to be sold under the Sega brand (including some of Midway's back catalogue, such as ''[[Tapper]]'' and ''[[Spy Hunter]]''), but all arcade efforts would be badged as Bally Midway games. This would include games made by Sega in Japan for a short period (though Sega's Japanese business was otherwise unaffected by the sale){{magref|cb|1983-09-10|37}}.
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The assets of Sega Electronics was sold to [[Bally Midway]] after the summer of 1983 for an undisclosed price{{magref|cb|1983-09-10|37}}, primarily for the LaserDisc technology powering ''[[Astron Belt]]''. Home video games would continue to be sold under the Sega brand (including some of Midway's back catalogue, such as ''[[Tapper]]'' and ''[[Spy Hunter]]''), but all arcade efforts would be badged as Bally Midway games. This would include games made by Sega in Japan for a short period (though Sega's Japanese business was otherwise unaffected by the sale){{magref|cb|1983-09-10|37}}.
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As part of the agreement, Bally held the first refusal rights on all Sega-developed games, however this expired in March 1985, allowing Sega to directly market its games again with a newly established company, [[Sega Enterprises USA]].
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Sega Electronics technically still exists; it was renamed "Ages Electronics Inc." after Sega became a subsidiary of [[CSK]] in 1984, and became a shell company of [[Gulf+Western]]. It has survived buy-outs and acquisitions and is currently part of the Paramount Global empire, though has not been involved in video games since 1983.
  
 
==Softography==
 
==Softography==
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[[Category:Use CompanyHistoryAll template]]
 
[[Category:Use CompanyHistoryAll template]]
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{{multicol|
 
 
===Blockade hardware===
 
===Blockade hardware===
 
:Should this section and its respective games be removed? It's unclear if Sega was involved during this time.
 
:Should this section and its respective games be removed? It's unclear if Sega was involved during this time.
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* ''[[Blasto]]'' (1978)
 
* ''[[Blasto]]'' (1978)
  
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===[[G80]]===
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==Magazine articles==
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*''[[Eliminator]]'' (1981)
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{{mainArticle|{{PAGENAME}}/Magazine articles}}
  
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===Atari 2600===
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==List of staff==
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*''[[Spy Hunter]]'' (1983)
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{{StaffList|Sega Electronics|employees=yes}}
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*''[[Star Trek: Strategic Operations Simulator]]'' (1983)
 
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*''[[Tac/Scan]]'' (1983)
 
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*''[[Thunderground]]'' (1983)
 
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*''[[Sub Scan]]'' (198x)
 
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===Atari 5200===
 
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*''[[Star Trek: Strategic Operations Simulator]]'' (1983)
 
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===Arcade games distributed by Gremlin===
 
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* ''[[Moon Cresta]]'' (1980; licensed from [[Nichibutsu]])
 
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|cols=3}}
 
  
 
==Gallery==
 
==Gallery==
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Gremlin Distributors 1982.pdf|Distributors by state (1982)
 
Gremlin Distributors 1982.pdf|Distributors by state (1982)
 
</gallery>
 
</gallery>
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==Photographs==
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:''Main article: [[:Category:Photos of {{PAGENAME}}|Photos of {{PAGENAME}}]]
  
 
==References==
 
==References==
 
<references />
 
<references />
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{{EarlySega}}
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[[Category:Licensors]]

Latest revision as of 04:14, 12 September 2023

Not to be confused with Gremlin Graphics.

https://segaretro.org/images/c/c5/Gremlin_Industries.png

Gremlin Industries.png
Sega Electronics
Founded: 1973
Defunct: 1983
Merged into: Sega Enterprises, Inc. (1978-09-29[1])
Headquarters:
1979:  8401 Aero Drive, San Diego, California 92123, United States
1982:  16250 Technology Drive[2], San Diego, California 92127, United States

Gremlin Industries, Inc., also known Sega Electronics, was an American arcade developer and manufacturer which was purchased by Sega Enterprises in 1978.[1]

History

Gremlin Industries was an American arcade game developer and manufacturer who manufactured wall games in the early 1970s before switching to video games starting 1976. They were purchased by Sega Enterprises, Inc. in 1978[1], and started releasing games with joint branding, first as Gremlin/Sega, then as Sega/Gremlin.

Sega/Gremlin changed their name to Sega Electronics in late 1982[3][4] (according to chairman David Rosen, the combined name was "a bit awkward"[5]). Around which time they also started producing games for home systems, attempting to bring Paramount brands to home consoles (Star Trek: Strategic Operations Simulator and Buck Rogers: Planet of Zoom being the two surviving examples, though many more were planned).

The assets of Sega Electronics was sold to Bally Midway after the summer of 1983 for an undisclosed price[6], primarily for the LaserDisc technology powering Astron Belt. Home video games would continue to be sold under the Sega brand (including some of Midway's back catalogue, such as Tapper and Spy Hunter), but all arcade efforts would be badged as Bally Midway games. This would include games made by Sega in Japan for a short period (though Sega's Japanese business was otherwise unaffected by the sale)[6].

As part of the agreement, Bally held the first refusal rights on all Sega-developed games, however this expired in March 1985, allowing Sega to directly market its games again with a newly established company, Sega Enterprises USA.

Sega Electronics technically still exists; it was renamed "Ages Electronics Inc." after Sega became a subsidiary of CSK in 1984, and became a shell company of Gulf+Western. It has survived buy-outs and acquisitions and is currently part of the Paramount Global empire, though has not been involved in video games since 1983.

Softography

Discrete logic arcade

Arcade

VIC Dual

G80

Atari 2600

Intellivision

ColecoVision

Atari 5200

Atari 8-bit family

Apple II

VIC-20

Commodore 64

MSX

Blockade hardware

Should this section and its respective games be removed? It's unclear if Sega was involved during this time.

Magazine articles

Main article: Sega Electronics/Magazine articles.

List of staff

Gallery

  • Gremlin Industries logo

  • Gremlin/Sega logo

  • Sega/Gremlin logo

  • Promotional group photo

  • Gremlin 16250TechnologyDrive 01.jpg
  • Gremlin 16250TechnologyDrive 02.jpg
  • Gremlin 16250TechnologyDrive 03.jpg
  • Gremlin 16250TechnologyDrive 04.jpg
  • Gremlin 16250TechnologyDrive 05.jpg
  • Gremlin 16250TechnologyDrive 06.jpg
  • Gremlin 16250TechnologyDrive 07.jpg
  • Gremlin 16250TechnologyDrive 08.jpg
  • Gremlin 16250TechnologyDrive 09.jpg
  • Gremlin 16250TechnologyDrive 10.jpg

Internal documents

  • Corporate reporting structure (1979-07-01)

  • Corporate reporting structure (1981)

  • Adminstration (1981-03-05)

  • Engineering division (1981-03-06)

  • Manufacturing division (1981-02-06)

  • Marketing division (1981-02-03)

  • Product list

  • History (1982-04-21)

  • Distributors by state (1982)

Photographs

Main article: Photos of Sega Electronics

References

  1. ↑ 1.0 1.1 1.2 Cash Box, "October 28, 1978" (US; 1978-10-28), page 72
  2. ↑ Cash Box, "July 2, 1983" (US; 1983-07-02), page 94
  3. ↑ File:ArcadeExpress US 0110.pdf, page 2
  4. ↑ Cash Box, "November 20, 1982" (US; 1982-11-20), page 66
  5. ↑ JoyStik, "April 1983" (US; 1983-xx-xx), page 24
  6. ↑ 6.0 6.1 Cash Box, "September 10, 1983" (US; 1983-09-10), page 37
Early Sega
45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84
Service Games Gulf+Western
Service Games, Hawaii & Nevada & Japan Nihon Goraku Bussan & Nihon Kikai Seizou Sega Enterprises, Inc.
Sega Enterprises, Ltd. Sega Ltd. & Gremlin Sega Ltd.
Retrieved from "https://segaretro.org/index.php?title=Sega_Electronics&oldid=921133"