Difference between revisions of "Sponsorships"

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===Virtual 2!M - Realidad Virtual & Vision en Relieve (Madrid 1993){{intref|Press Release: 1993-04-28: Paseo por un paisaje irreal}}===
 
===Virtual 2!M - Realidad Virtual & Vision en Relieve (Madrid 1993){{intref|Press Release: 1993-04-28: Paseo por un paisaje irreal}}===
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The '''Virtual 2!M'''{{ref|https://produccion.cultural.chacena.es/arte-virtual/}}{{ref|https://theinstituteofjoyofquirimbas.com/comite-de-expertos/}} was an event focused on Virtual Reality and [[wikipedia:Electronic Art|Electronic Art]], organized by the Spanish technology company Realidad Virtual S.L. (founded in 1991{{ref|http://www.obolo.com/mayo.html}} by José Antonio Mayo, a Spanish science journalist specialized in arts and new technologies, who was co-director of the digital culture and creativity festival [[wikipedia:Artfutura|Artfutura]] from 1994 to 2000) a subsidiary of Madrid-based Spanish multinational telecommunications company [[wikipedia:Telefónica|Telefónica S.A]], and directed by [https://www.youtube.com/watch?v=evZ9td02dh8 Alejandro Sacristán]{{ref|https://theinstituteofjoyofquirimbas.com/comite-de-expertos/}} (a member of the legendary Madrilenian [https://www.youtube.com/watch?v=xFnyvcMkz_s electronic] band [[wikipedia:Aviador Dro|Aviador Dro]]{{ref|http://www.aliencenter.de/nuclearsi/en_biografia.htm}}{{ref|https://i.ytimg.com/vi/M60Yx-Uepb4/maxresdefault.jpg}}{{ref|https://media.timeout.com/images/102599575/750/422/image.jpg}}{{ref|https://i.ytimg.com/vi/xFnyvcMkz_s/hqdefault.jpg}} since 1980, a year after its formation in 1979, and an Expert in Virtual Reality and immersive digital content, he was a pioneer in the first wave of Virtual Reality, Augmented Reality, Stereoscopy and the 90s Cyberculture movement since 1992, and is currently a curator of the festival [[wikipedia:Artfutura|Artfutura]] as well as a columnist for popular science magazine [[wikipedia:Muy Interesante|Muy Interesante]]) which was held from May 2 through May 15, 1993 in a 1000 m² tent located in the Paseo (boulevard) de San Francisco de Sales, in Madrid (a tent previously set up for the celebrations of the V Centennial of the city of Madrid in 1993{{ref|https://produccion.cultural.chacena.es/arte-virtual/}}).
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The '''Virtual 2!M'''{{ref|https://produccion.cultural.chacena.es/arte-virtual/}}{{ref|https://theinstituteofjoyofquirimbas.com/comite-de-expertos/}} was an event focused on Virtual Reality and [[wikipedia:Electronic Art|Electronic Art]], organized by the Spanish technology company Realidad Virtual S.L. (founded in 1991{{ref|http://www.obolo.com/mayo.html}} by José Antonio Mayo, a Spanish science journalist specialized in arts and new technologies, who was co-director of the digital culture and creativity festival [[wikipedia:Artfutura|Artfutura]] from 1994 to 2000) a subsidiary of Madrid-based Spanish multinational telecommunications company [[wikipedia:Telefónica|Telefónica S.A]], and directed{{ref|https://theinstituteofjoyofquirimbas.com/comite-de-expertos/}} by [https://www.youtube.com/watch?v=evZ9td02dh8 Alejandro Sacristán] (a member of the legendary Madrilenian [https://www.youtube.com/watch?v=xFnyvcMkz_s electronic] band [[wikipedia:Aviador Dro|Aviador Dro]]{{ref|http://www.aliencenter.de/nuclearsi/en_biografia.htm}}{{ref|https://i.ytimg.com/vi/M60Yx-Uepb4/maxresdefault.jpg}}{{ref|https://media.timeout.com/images/102599575/750/422/image.jpg}}{{ref|https://i.ytimg.com/vi/xFnyvcMkz_s/hqdefault.jpg}} since 1980, a year after its formation in 1979, and an Expert in Virtual Reality and immersive digital content, he was a pioneer in the first wave of Virtual Reality, Augmented Reality, Stereoscopy and the 90s Cyberculture movement since 1992, and is currently a curator of the festival [[wikipedia:Artfutura|Artfutura]] as well as a columnist for popular science magazine [[wikipedia:Muy Interesante|Muy Interesante]]) which was held from May 2 through May 15, 1993 in a 1000 m² tent located in the Paseo (boulevard) de San Francisco de Sales, in Madrid (a tent previously set up for the celebrations of the V Centennial of the city of Madrid in 1993{{ref|https://produccion.cultural.chacena.es/arte-virtual/}}).
  
 
With a cost of 45,000,000{{intref|Press Release: 1993-04-28: Paseo por un paisaje irreal}} [[wikipedia:Spanish peseta|pesetas]] and held as part of the festivities of [https://en.wikipedia.org/wiki/Madrid#Local_festivities "Dos de Mayo"] (May 2, Madrid's Community Day{{fileref|Madrid Bullring Arena Dos de Mayo Festivities ES Bullfight Ticket.jpg}}, hence the name of the event) the event was backed by the Council of Education and Culture of Madrid and many other companies including [[Sega]] (Sega Spain), which set up two booths equipped with thirty [[Sega Mega Drive]] consoles in two of the eight{{ref|https://produccion.cultural.chacena.es/arte-virtual/}} zones  of the venue (Zone 2 and Zone 8), to entertain the visitors of the event (a total of sixty consoles).
 
With a cost of 45,000,000{{intref|Press Release: 1993-04-28: Paseo por un paisaje irreal}} [[wikipedia:Spanish peseta|pesetas]] and held as part of the festivities of [https://en.wikipedia.org/wiki/Madrid#Local_festivities "Dos de Mayo"] (May 2, Madrid's Community Day{{fileref|Madrid Bullring Arena Dos de Mayo Festivities ES Bullfight Ticket.jpg}}, hence the name of the event) the event was backed by the Council of Education and Culture of Madrid and many other companies including [[Sega]] (Sega Spain), which set up two booths equipped with thirty [[Sega Mega Drive]] consoles in two of the eight{{ref|https://produccion.cultural.chacena.es/arte-virtual/}} zones  of the venue (Zone 2 and Zone 8), to entertain the visitors of the event (a total of sixty consoles).

Revision as of 05:11, 24 April 2019

Ayrton Senna holding a Sonic the Hedgehog-shaped trophy after winning the Formula One 1993 European Grand Prix. Sega sponsored the whole event in addition to sponsoring the (winning) Williams team that season.

Over the years, Sega has sponsored many events and services in order to further market its brand or products. Typically, companies such as Sega would invest money in a sponsee, allowing them to fund their activities, in exchange for a prominent display of the brand or products Sega were trying to advertise.

The following lists instances where this has occurred. Not included are cases where Sega has helped established a venture (such as GameWorks or SegaWorld London), only to withdraw their name later on.

Sports

American Football

Baseball

  • Sega Sports @ Centerfield[1]

Basketball

Levallois Sporting Club Basket (France; 1993/1994??)

  • Levallois Sporting Club Basket team (1993/1994 Season), standing, from left to right: unknown man, assistant coach Sylvain Lautié, #7-Patrick Cham, #9-Michael Brooks, #15-Patrick Plantier, #12-Richard "Rick" Doyle, #8-Christian Garnier and head coach Jacques "Jacky" Renaud, crouching, from left to right: #14-Terence Stansbury, #11-Frédéric "Freddy" Hufnagel, #10-Michel Wachowiak, #6-Laurent Sénéchal and #5-Éric Fleury

  • Michael Brooks of Levallois Sporting Club Basket blocks American professional basketball player Marcus Webb of Pau-based French professional basketball club Élan Béarnais, during a match of the 1993/94 Season of LNB Pro A, the top-tier level men's professional basketball league in France (Patrick Cham in the background)

  • Patrick Cham

Merchandise
  • Panini Éric Fleury FR 1994 Basketball Official Card 60 Front.jpg
  • Panini Éric Fleury FR 1994 Basketball Official Card 60 Back.jpg
  • Panini Patrick Cham FR 1994 Basketball Official Card 62 Front.jpg
  • Panini Patrick Cham FR 1994 Basketball Official Card 62 Back.jpg
  • Panini Christian Garnier FR 1994 Basketball Official Card 63 Front.jpg
  • Panini Christian Garnier FR 1994 Basketball Official Card 63 Back.jpg
  • Panini Michael Brooks FR 1994 Basketball Official Card 64 Front.jpg
  • Panini Michael Brooks FR 1994 Basketball Official Card 64 Back.jpg
  • Panini Michel Wachowiak FR 1994 Basketball Official Card 65 Front.jpg
  • Panini Michel Wachowiak FR 1994 Basketball Official Card 65 Back.jpg
  • Panini Frédéric Hufnagel FR 1994 Basketball Official Card 66 Front.jpg
  • Panini Frédéric Hufnagel FR 1994 Basketball Official Card 66 Back.jpg
  • Panini Richard Doyle FR 1994 Basketball Official Card 67 Front.jpg
  • Panini Richard Doyle FR 1994 Basketball Official Card 67 Back.jpg
  • Panini Patrick Plantier FR 1994 Basketball Official Card 69 Front.jpg
  • Panini Patrick Plantier FR 1994 Basketball Official Card 69 Back.jpg

Cycling

1993 Vuelta a España ("Regularidad" Classification)

Sega was the official sponsor of the "Regularidad" Classification in the 1993 Vuelta a España. To promote the brand, Sega Spain transformed a big truck into an itinerant booth equipped with several Sega Mega Drive consoles for kids to play at no charge, which toured by all the 21 stages of the Vuelta a España, spreading joy among Spanish children.

Football

Main article: Sponsorships/Football.

Golf

  • 1992 LPGA Sega Women's Championship (1992)

Ice Hockey

  • 6th NHL Breakout Tour (US; 2000)[3]
  • Whitley Warriors (UK; 2015-2016)

Motorsports

Main article: Sponsorships/Motorsports.

Film and television

¡¡Al Ataque!! (¡¡Te Pillé!!, bloopers segment; 1992/1993)

In Spain, Sega sponsored the bloopers segment ¡¡Te Pillé!! (Catch Ya!!) of the Spanish sketch, talk, comedy, variety show ¡¡Al Ataque!! (Attack!!), which ran on Spanish television channel Antena 3 from September 29, 1992 to July 6, 1993 and was hosted by Spanish Journalist Alfonso Arús Leita.

The segment would start with an exclusive Sega promotional opening featuring the title of the segment ¡¡Te Píllé!!, the host of the show Alfonso Arús Leita would then promote the brand giving an insight about Sega and its products while one of his assistants played a game on a Sega Mega Drive, the segment would ultimately finish with a Sega promotional ending in which a Sega Mega Drive, a Sega Master System II and a Sega Game Gear were publicized with the slogan ¡¡Píllalas!! (Catch 'Em!!).

Sega consoles and products were also used occasionally by comedian actors during their performances in the sketches, to promote Sega's brand even further.

  • AlAtaque! Logo.jpg
  • AlAtaque! (TV Show).jpg

  • Alfonso Arús Leita, the host of the show

  • A show assistant plays World Cup Italia '90

  • ¡¡Al Ataque!! sketch ES Video (episode #15 of the Spanish television show ¡¡Al Ataque!!, February 21, 1993)

  • ¡¡Te Pillé!! bloopers segment ES Video (episode #30 of the Spanish television show ¡¡Al Ataque!!)

  • ¡¡Te Pillé!! bloopers segment ES Video (episode #33 of the Spanish television show ¡¡Al Ataque!!)

  • ¡¡Te Pillé!! bloopers segment ES Video (episode #34 of the Spanish television show ¡¡Al Ataque!!)

  • ¡¡Te Pillé!! bloopers segment ES Video (episode #35 of the Spanish television show ¡¡Al Ataque!!)

  • ¡¡Te Pillé!! bloopers segment ES Video (episode #36 of the Spanish television show ¡¡Al Ataque!!)

Existenz (1999)

Sega sponsored David Cronenberg's 1999 film, Existenz, featuring Jennifer Jason Leigh and Jude Law. Dreamcast Kiosks were featured at the launch party.

The UK VHS and DVD releases of the film contain special Dreamcast-related material.

VHS, UK

DVD, UK
Existenz DVD UK Box.jpg
Cover

Music

Phoenix Festival 1997

Sega and the Sega Saturn sponsored the 4-day Pheonix Festival (held in Long Marston, Stratford-Upon-Avon in the United Kingdom) between the 17th and 20th July, 1997.

  • ThePheonix1997 UK Advert.jpg

Exhibits

Hollywood Cars (Barcelona, Madrid, Booth 5 - Batcave; 1993)

  • The logo of the event

  • ES Promotional Video

Barcelona

  • Estació del Nord in Barcelona (1993)

  • HollywoodCars1 Barcelona (Estació del Nord) 1993.jpg

  • The entrance to the "Hollywood Cars" exhibition at the Estació del Nord in Barcelona (1993)

  • The entrance to booth 5 (Batcave) at Estació del Nord in Barcelona, which was officially sponsored by Sega in both the Barcelona and Madrid editions of the "Hollywood Cars" exhibition in 1993

  • Legendary custom car builder/designer/collector Jay Ohrberg of Jay Ohrberg's Hollywood Cars[4] (formerly Jay Ohrberg's Star Cars), licensor of the event, at Estació del Nord in Barcelona during the "Hollywood Cars" exhibition in 1993

Madrid

Virtual 2!M - Realidad Virtual & Vision en Relieve (Madrid 1993)[5]

The Virtual 2!M[6][7] was an event focused on Virtual Reality and Electronic Art, organized by the Spanish technology company Realidad Virtual S.L. (founded in 1991[8] by José Antonio Mayo, a Spanish science journalist specialized in arts and new technologies, who was co-director of the digital culture and creativity festival Artfutura from 1994 to 2000) a subsidiary of Madrid-based Spanish multinational telecommunications company Telefónica S.A, and directed[7] by Alejandro Sacristán (a member of the legendary Madrilenian electronic band Aviador Dro[9][10][11][12] since 1980, a year after its formation in 1979, and an Expert in Virtual Reality and immersive digital content, he was a pioneer in the first wave of Virtual Reality, Augmented Reality, Stereoscopy and the 90s Cyberculture movement since 1992, and is currently a curator of the festival Artfutura as well as a columnist for popular science magazine Muy Interesante) which was held from May 2 through May 15, 1993 in a 1000 m² tent located in the Paseo (boulevard) de San Francisco de Sales, in Madrid (a tent previously set up for the celebrations of the V Centennial of the city of Madrid in 1993[6]).

With a cost of 45,000,000[5] pesetas and held as part of the festivities of "Dos de Mayo" (May 2, Madrid's Community Day[13], hence the name of the event) the event was backed by the Council of Education and Culture of Madrid and many other companies including Sega (Sega Spain), which set up two booths equipped with thirty Sega Mega Drive consoles in two of the eight[6] zones of the venue (Zone 2 and Zone 8), to entertain the visitors of the event (a total of sixty consoles).

  • The logo of the event

  • Sega's booth at Zone 8 of "Virtual 2!M"

  • Virtual 2 (Sega Booth).jpg
  • Virtual 2 (SegaBooth).jpg

  • Realidad Virtual S.L. Founder and Director José Antonio Mayo, one of the organizers of the event

Floor plan

  • Virtual2 Plan.jpg
  • Virtual2 Plan1.jpg
  • Virtual2 Plan2.jpg
  • Virtual2 Plan3.jpg

External links

References

  1. ↑ Press release: 2000-03-23 Sega Sports Announces Exclusive Deal With San Francisco Giants for Pacific Bell Park
  2. ↑ http://gclaglorietaotrasfotos.blogspot.com/2009/06/vuelta-espana-1993.html
  3. ↑ Press release: 2000-03-15: Sega Sports to Sponsor Sixth Annual NHL Breakout 2000 Tour
  4. ↑ http://www.jayohrberg.com/
  5. ↑ 5.0 5.1 Press Release: 1993-04-28: Paseo por un paisaje irreal
  6. ↑ 6.0 6.1 6.2 https://produccion.cultural.chacena.es/arte-virtual/
  7. ↑ 7.0 7.1 https://theinstituteofjoyofquirimbas.com/comite-de-expertos/
  8. ↑ http://www.obolo.com/mayo.html
  9. ↑ http://www.aliencenter.de/nuclearsi/en_biografia.htm
  10. ↑ https://i.ytimg.com/vi/M60Yx-Uepb4/maxresdefault.jpg
  11. ↑ https://media.timeout.com/images/102599575/750/422/image.jpg
  12. ↑ https://i.ytimg.com/vi/xFnyvcMkz_s/hqdefault.jpg
  13. ↑ File:Madrid Bullring Arena Dos de Mayo Festivities ES Bullfight Ticket.jpg
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