Sega Enterprises USA

From Sega Retro

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Sega Enterprises USA
Founded: 1985
Headquarters:
United States

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Sega Enterprises, Inc. (USA), colloquially known as Sega Enterprises USA (SEU) was an American subsidiary of Sega Enterprises, Ltd.. It was founded in 1985 to handle North American sales and distribution of Sega's arcade games. This is the second incarnation of a "Sega Enterprises, Inc."; the first attempt (also known as SEI) had its manufacturing facilities absorbed into Bally Manufacturing in 1984[1].

SEU was one of two major Sega companies to operate in North Amerca, the other being Sega of America, established in 1986 to handle home consumer products (such as the Sega Master System). Both were subsidiaries of the Japanese operation and reported independently, though frequently worked together on projects as part of the wider Sega group. SEU is thought to have manufactured and assembled arcade games in the US, but the majority of video game research and development occured in Japan. It did, however, license some products developed by third parties, selling them under the Sega banner.

SEU and Sega of America's co-existence came to an end in 2008, when the two companies were merged.

Softography

List of staff

References