P.J. Pizzazz
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P.J. Pizzazz was a chain of American family entertainment centers operated by Sega Enterprises.[1] Modeled after Atari co-founder Nolan Bushnell's pioneering Chuck E. Cheese's Pizza Time Theatre, the first venue opened in June 1980, and billed itself as "The Family Fun Restaurant".
Contents
Venue
P.J. Pizzazz venues contained pinball machines, Skee-Ball, and "Hit City", an area where customers could play the latest upright arcade machines. For one token, children could play in a ball pit or bounce in an inflatable bounce house. Pizza was made and served in the restaurant area of the venue, and Dixieland bands, cartoonists and magicians would perform regularly[2]. Also featured were giant television screens for sporting events, films and announcements.[2]
The mascot of P.J. Pizzazz was a simple animatronic robot character named "P.J." who mingled with guests and delivered them personalised messages.[2]
History
The first P.J. Pizzazz was opened in West Covina, California's Eastland Center shopping mall in June 1980. Sega ultimately never managed to franchise P.J. Pizzazz (despite wanting to[3]), though was able to open a second venue in Garden Grove, California in January 1982[4]. A third located in Puente Hills was opened a month later[5] At a press conference held after the opening of Gremlin's new facilities in May 1982, David Rosen claimed Sega were "re-evaluating" P.J. Pizzazz in May 1982[6], with the conclusion assumed to be not to expand further.
External links
- Brides of Chuck E. - Pizza Time Theatre's Forgotten Imitators article by Keith Smith at The Golden Age Arcade Historian
- Original trademark registration for "P.J. Pizzazz"
References
- ↑ https://www.trademarkelite.com/trademark/trademark-detail/73271177/P-J-PIZZAZZ
- ↑ 2.0 2.1 2.2 Cash Box, "July 11, 1981" (US; 1981-07-11), page 44
- ↑ Cash Box, "July 4, 1981 (Part 2 of 2)" (US; 1981-07-04), page 58
- ↑ Cash Box, "January 23, 1982" (US; 1982-01-23), page 43
- ↑ Cash Box, "December 26, 1981" (US; 1981-12-26), page 84
- ↑ Cash Box, "May 29, 1982" (US; 1982-05-29), page 37