Sega Multimedia Studio
From Sega Retro
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Sega Multimedia Studio was a development division created by Sega of America in response to the multimedia revolution of the early 90’s, featuring advanced audio video creation facilities and a state-of-the-art recording studio. Directly assisting various Sega of America branches, the studio ended up working on nearly two-dozen titles, while also producing two games of their own.
Sega Multimedia Studio was founded in late 1991 by Ken Balthaser to assist Sega of America in audio video development, especially in the area of "multimedia"; that is, the combination of different types of high-quality media that the new storage format of compact discs offered. Now seen as a speculation-fueled bubble that grossly overestimated consumer interest, Sega of America was allowed to join in as well, thanks to it's overwhelming success with the Sega Genesis. The studio would assist in the development of media-based games for the new Sega CD, such as the platform's FMV titles. Additionally, it's support bolstered the cutting-edge, "better than Nintendo" corporate image Sega of America had created for the United States market at the time.