David Rosen

From Sega Retro

David M. Rosen
Place of birth: Brooklyn, New York, United States
Date of birth: 1930-01-22 (age 94)
Employment history:
Sega Electronics (1978 – 1983)
Sega Enterprises, Inc. (?? – 1983-12-31[1])
Sega of America (1986 – 1996)
Role(s): Executive

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David M. Rosen is an American businessman and former Sega President and Chief Executive Officer.


From 1949 to 1952, Rosen served in the United States Air Force during the Korean War[2], and having spent most of his time during the conflict in Japan, founded a company called Rosen Enterprises in 1954. Among other things, Rosen Enterprises specialised in importing automated photo booths to allow the Japanese public to get photographic ID cards, later entering the entertainment market as more and more Japanese earned disposable income[2].

Shooting games imported from the US became big business thanks to Rosen Enterprises, with virtually every city in Japan getting a dedicated arcade[3]. Other companies, including Taito and Nihon Goraku Bussan (which at this point had sizable jukebox operations) attempted to enter the market, and in October 1965 it was proposed[4] that Rosen Enterprises would merge with Nihon Goraku Bussan, creating Sega Enterprises Ltd.[5] Following the merger, Rosen became both CEO and president of the newly formed company[3].

Rosen was instrumental in forming NAMA, the first Japanese game manufacturer's assocation. He was the first chairman of the group[1].

Sega wanted to go public in Japan, but the difficulties of having a foreign-owned coin-op company being publically owned meant Sega was bought by media conglomerate Gulf+Western instead. Rosen remained president and CEO of Sega during this period. He became a director of the Gulf+Western-owned Paramount Pictures in February 1982.

Wanting to cut down costs, Gulf+Western sold the US arm of Sega, Sega Electronics to Bally Midway. Shortly afterwards, Rosen announced his decision to depart the company at the end of 1983, falling back into a consulting role while persuing other interests[1], with his position filled by Jeffrey Rochlis. This didn't last long, as Rosen, Hayao Nakayama and of the chairman of CSK Corporation's Isao Okawa subsequently purchased the Japanaese arm in March 1984[6], making it a subsidiary of CSK.

Okawa became chairman, Nakayama became the president of Sega and Rosen become co-president. In 1986 he was also given the title of co-president of the newly formed Sega of America.

Rosen remained co-president of Sega of America until July 15, 1996, when his resignation was announced by the company alongside Tom Kalinske and Hayao Nakayama[7]. He subsequently retired in Los Angeles, though was still abreast of Sega's business interests with the Sega Dreamcast.

Magazine articles

Main article: David Rosen/Magazine articles.


Main article: Photos of David Rosen

External links


Notable people in the early days of Sega
Irving Bromberg | Martin Bromley | James Humpert | Raymond Lemaire | David Rosen | Richard Stewart
Presidents of Sega Enterprises USA
Gene Lipkin (1985-1986) | Ned DeWitt | Tom Petit (1988-1994) | Alan Stone (1994-1996) | Howell Ivy (1996-2004) |

Co-president: David Rosen (1985-1996)

Presidents of Sega of America
Bruce Lowry (1986-1989) | | Michael Katz (1989-1990) | Tom Kalinske (1990-1996) | Bernie Stolar (1998-1999) | Peter Moore (1999-2003) | Hideaki Irie (2003-2005) | Simon Jeffery (2005-2009) | Mike Hayes (2009-2012) | John Cheng (2012-2018) | Ian Curran (2018)

Co-president: David Rosen (1986-1996)