Difference between revisions of "Sponsorships"

Latest revision as of 20:49, 2 September 2024

Ayrton Senna holding a Sonic the Hedgehog-shaped trophy after winning the Formula One 1993 European Grand Prix. Sega sponsored the whole event in addition to sponsoring the (winning) Williams team that season.

Over the years, Sega has sponsored many events and services in order to further market its brand or products. Typically, companies such as Sega would invest money in a sponsee, allowing them to fund their activities, in exchange for a prominent display of the brand or products Sega were trying to advertise.

The following lists instances where this has occurred. Not included are cases where Sega has helped established a venture (such as GameWorks or SegaWorld London), only to withdraw their name later on.

For official endorsements of Sega products by notable people, see Endorsements.

1 Sports
2 Motorsports
3 Film and television
4 Music
5 Exhibits
- 5.1 Hollywood Cars (Barcelona, Madrid, Booth 5 - Batcave; 1993)
  - 5.1.1 Barcelona
  - 5.1.2 Madrid
- 5.2 Virtual 2!M - Realidad Virtual & Vision en Relieve (Madrid 1993)^[46]
  - 5.2.1 Floor plan
6 Award ceremonies
- 6.1 British Academy Games Awards
- 6.2 Neo Awards 2018
7 Institutions
- 7.1 St Tiggywinkles Wildlife Hospital Hedgehog Unit (1993)
8 Theme parks
9 Miscellaneous
10 External links
11 References

Sports

American Football

NFL Players Party 1996/Super Bowl XXX

Sega sponsored the 1996 NFL Players Party, held at the Phoenix Civic Plaza on Thursday, January 28^[1]. In addition to ofering tickets to Super Bowl XXX, there were live performances by Meat Loaf and Sawyer Brown^[1].

Featured were 17 video game banks, with 4-8 Sega Genesis and Sega Saturn systems. Dieon Sanders made an appearance and competed (and won) against Rod Woodson^[2]. Other sporting celebrities were also on hand to write autographs^[3].

Sega also collaborated with Cartoon Network to advertise the party with call-in contests for tickets and participating Best Buy stores also offered forms for the contest^[1].

Sega made available "on satellite" its Super Bowl predictions, using Prime Time NFL Football Starring Deion Sanders to simulate the match. Sega were claiming that with incorporated NFL statistics, the game could predict outcomes with a 85-90% accuracy rate^[1].

NFL Players Party cards

A set of 12 collectable cards were also released to commemorate the event. The set is unusual in that each card was produced by an entirely different trading card manufacturer, so no two cards share the same design (although they are all the same physical size).

Checklist (front)
Checklist (back)
Morten Andersen (front)
Morten Andersen (back)
Steve Bono (front)
Steve Bono (back)
Robert Brooks (front)
Robert Brooks (back)
Tim Brown (front)
Tim Brown (back)
Tony Dorsett (front)
Tony Dorsett (back)
Gus Frerotte (front)
Gus Frerotte (back)
Kevin Hardy (front)
Kevin Hardy (back)
Tyrone Hughes (front)
Tyrone Hughes (back)
Dan Marino (front)
Dan Marino (back)
Curtis Martin (front)
Curtis Martin (back)
Deion Sanders (front)
Deion Sanders (back)

1997 NFL Players Party

2001 Las Vegas Bowl

Sega (Sports) sponsored US college football's 2001 Las Vegas Bowl, featuring the Utah Utes and the USC Trojans.

Program

2002 Las Vegas Bowl

Sega returned the following year to sponsor the 2002 Las Vegas Bowl, featuring the New Mexico Lobos and the UCLA Bruins.

Program

Baseball

Basketball

Levallois Sporting Club Basket (France; 1993/1994)

Levallois Sporting Club Basket team (1993/1994 Season), standing, from left to right: unknown man, assistant coach Sylvain Lautié, #7-Patrick Cham, #9-Michael Brooks, #15-Patrick Plantier, #12-Richard "Rick" Doyle, #8-Christian Garnier and head coach Jacques "Jacky" Renaud, crouching, from left to right: #14-Terence Stansbury, #11-Frédéric "Freddy" Hufnagel, #10-Michel Wachowiak, #6-Laurent Sénéchal and #5-Éric Fleury
Michael Brooks of Levallois Sporting Club Basket blocks American professional basketball player Marcus Webb of Pau-based French professional basketball club Élan Béarnais, during a match of the 1993/94 Season of LNB Pro A, the top-tier level men's professional basketball league in France (Patrick Cham in the background)
Patrick Cham
Terence Stansbury

Merchandise

RAF Junior and Cadet leagues

^[4]

Cycling

The Sega British BMX Racing Championships 1990

Main article: The Sega British BMX Racing Championships 1990.

Chateau d'Ax (Italy; 1993)

In 1993 Sega sponsored Italian professional cycling team Chateau d'Ax which included two-time World Road Cycling Champion Gianni Bugno (1991, 1992) and two-time Tour de France winner Laurent Fignon (1983, 1984), among others. The team competed in the 1993 edition of the Tour de France and the rest of the season under the name Gatorade-Mega Drive-Kenwood.^[5]^[6]^[7]

Gianni Bugno at the 1993 Tour de France

Gianni Bugno (centre) and fellow teammate Oscar Pelliccioli (right) on the road to Asiago during stage 12 of the 1993 Giro d'Italia

Laurent Fignon at the 1993 Tour de France

Laurent Fignon at the 1993 GP Ouest-France

Mario Scirea (left) at the 1993 Tour de France

Pello Ruiz Cabestany at the 1993 Euskal Bizikleta^[8]

Andrea Peron

Mega Drive IT TV advert featuring Gianni Bugno

Game Gear IT TV advert featuring Gianni Bugno

Kit

Rainbow jersey (front)

Rainbow jersey (back)

Jersey (front)

Jersey (detail; sleeve)

Jersey (back)

Jacket (front)

Jacket (back)

Jacket (front)

Jacket (back)

1993 Vuelta a España ("Regularidad" Classification)

Sega was the official sponsor^[9] of the "Regularidad" Classification in the 1993 Vuelta a España. To promote the brand, Sega Spain transformed a big truck with a cargo space of 13,5 x 6^[9] meters into an itinerant booth equipped with several Sega Mega Drive consoles for kids to play at no charge, which toured by all the 21 stages of the Vuelta a España, spreading joy among Spanish children.

French professional road racing cyclist Laurent Jalabert third classified of Stage 4^[10] (A Gudiña-Salamanca) of the 1993 Vuelta a España receives the Blue Jersey (currently Green Jersey) for leading, after four stages, the overall "Regularidad" Classification (April 29, 1993)
Each winner of the "Regularidad" Classification received a Sega Mega Drive console as prize
Laurent Jalabert
Swiss professional road racing cyclist Tony Rominger receives the Blue Jersey, at the end of Stage 18 (Cangas de Onís-Gijón) of the 1993 Vuelta a España, for leading, after eighteen stages, the overall "Regularidad" Classification (May 13, 1993)
Final results of the 1993 Vuelta a España "Regularidad" Classification of which Sega was the official sponsor (May 16, 1993)
Coverage of Stage 1 (A Coruña– A Coruña) of the 1993 Vuelta a España on TVE1 Spanish television channel
Coverage of Stage 21 (Padrón-Santiago de Compostela) of the 1993 Vuelta a España on TVE1 Spanish television channel

Football

Main article: Sponsorships/Football.

Golf

1992 LPGA Sega Women's Championship

Sega was the official sponsor of the 1992 LPGA Sega Women's Championship, held at the Eagle's Landing Country Club in Stockbridge, Georgia from April 16 to April 19, 1992^[11] and won by American professional golfer and television golf broadcaster Dottie Pepper (competing as Dottie Mochrie).

Logo
Promotional cap

Ice hockey

Main article: Sponsorships/Ice hockey.

Kickboxing

K-1 The Challenge '99

Sega's Dreamcast console was a sponsor for the kickboxing event "K-1 The Challenge '99", taking place on the 3rd March 1999 at the Yoyogi National Gymnasium in Tokyo, Japan^[12]. Dreamcast logos were placed at two of the four corners of the ring. Curiously no kickboxing games were ever released on the console.

Mixed martial arts

Inoki Bom-Ba-Ye 2001

Sega and Virtua Fighter 4 sponsored Inoki Bom-Ba-Ye 2001, an MMA event which took place on 31st December, 2001 at the Saitama Super Arena^[13]. Sega and Virtua Fighter 4 logos could be seen on the ring floor (and the red/blue corners), and a set of PlayStation 2 kiosks running the game could be found in the lobby.

The event was televised on TBS as Saikyou no Kakutou ou Kettei-sen! Inoki-gun vs K-1 (最強の格闘王決定戦！猪木軍 vs Ｋ―１). The first television advertisment for PS2 Virtua Fighter 4 was aired during the break(s)^[13].

Badminton

The Euro Sega Challenge 1993^[14]

Skateboarding

World Cup of Skateboarding

Sega was one of the official sponsors in two editions of the Münster Monster Mastership World Cup of Skateboarding^[15] (Münster Monster Mastership Skateboard-Weltmeisterschaft), most precisely in the Münster Monster Mastership 1993^[16]^[17] and in its sucessor the Münster Monster Mastership 1994^[16]^[17]^[18], both held at the Halle Münsterland convention center in Münster, Germany.

A Sega Mega-CD 2 was offered to each of the first three classified of both the halfpipe and streetstyle disciplines.

Münster Monster Mastership 1993^[19]

Ticket
Sticker
German entrepreneur and skateboard pioneer Titus Dittmann^[20] (Titus Eberhard Dittmann), founder of Titus GmbH, the European market leader in retailing skateboards and streetwear, and one of the organizers of the Münster Monster Mastership World Cup of Skateboarding
American professional skateboarder Tony Hawk, winner^[16] in the "Halfpipe Pro" category and runner-up^[16] in the "Streetstyle Pro" category
American professional skateboarder Ed Templeton, winner^[16] in the "Streetstyle Pro" category

Münster Monster Mastership 1994

Chris Senn
Christian Hosoi
Coverage of the Münster Monster Mastership 1994, on television sports network Eurosport UK

Clash at Clairemont 7 (2013)

Inline skating

British Bauer In-line Skating Festival 1997 (1997)

Sega sponsored this event between 1st June and 17th August 1997^[21].

Triathlon

Wildman Triathlon (1997)

^[22]

Tennis

Opportunity Open

Sega/Gremlin sponsored the "Opportunity Open", a tennis tournament in San Diego, California, which took place to determine who would be the wildcard entry to the 1982 Wells Fargo Open^[23].

Karen Hantze Susman won the final against Katherine Chabot Willette, with the winner's silver platter awarded by Gremlin president Duane Blough^[23].

1992 Summer Olympics (Barcelona)

Sega was one of the official sponsors^[24]^[25]^[9]^[26] of the 1992 Summer Olympic Games which were celebrated in Barcelona from July 25 to August 9, 1992.

Formerly considered a "danger" for the concentration of athletes, video games were used for the first time^[27] as an entertainment for them in the 1988 Summer Olympics, in Seoul, capital of South Korea, when in an experiment, the International Olympic Committee installed a few consoles and games in the Olympic Village to entertain the athletes.

With the sucess of the experiment, the International Olympic Committee elected Sega Spain as an official sponsor and one of the several providers of entertainment for the 1992 Summer Olympic Games in Barcelona.

Sega set up a 550 m²^[28] venue in The Olympic Village of Poblenou (La Vila Olímpica del Poblenou) divided into five zones^[29]^[30]^[31] (one for athletes only) equipped with 200 Sega Mega Drive Consoles, 60 Sega Game Gear consoles, and 11 arcade cabinets distributed across them.

Despite not being the only entertainment available to athletes and visitors in the Olympic Village, since it was equipped with a cinema, a discotheque, a Scalextric slot car racing track, Karaoke, bars and even had a beach nearby, the venue was a favourite among athletes and visitors with the special arcade cabinet R-360 becoming such a hit that caused enormous queues and forced Sega Spain to implement a minimum of plays per person to avoid conflicts as all the cabinets were put in "free play" mode.

With an attendance of 500 visitors per day, one of the most illustrious of them, in addition to the athletes, was Su Majestad el Rey de España (His Majesty the King of Spain) Felipe VI of Spain (at the time the Prince of Asturias) which was a fervorous fan^[32] of the special arcade cabinet R-360, and eventually became an expert in it (he is an aircraft pilot formed in the Spanish Air Force Academy Academia General del Aire in Murcia, Spain).

According with an interview^[28]^[33] conducted by Spanish magazine Ultima Generacion to George Taylor^[34]^[33] (George Paul Taylor^[35]^[36], Senior Operation Manager at Sega Amusements Spain S.L. from 1995 to 1997^[37]^[38]), Mario Cotza^[34]^[33] (Managing Director) and Angél G. Gallego^[34]^[33] (Sales Manager) of Sega Amusements Spain S.L. in July 1995 the experiment paved the way for Sega to open Sega Park arcade venues in Spain, with the first of them, the Sega Park Madrid, opening on October 19, 1995.

A life-size cutout of Sonic the Hedgehog, welcomes visitors at the entrance to the venue
Two Chinese athletes playing Rail Chase
A Time Traveler arcade cabinet
Two Japanese athletes playing a game on a Sega Mega Drive
An After Burner arcade cabinet
An Exhaust Note arcade cabinet
An athlete plays Desert Strike on a Sega Mega Drive
A reporter from Spanish magazine Hobby Consolas plays a game on a Sega Mega Drive
A special arcade cabinet R-360, the "Star" of the venue
Badge

Floor plan

The Olympic Village of Poblenou (overall area^[39])
Sega arcade cabinets and consoles were distributed across five specific zones of the residential area of The Olympic Village of Poblenou (zones marked with number six^[40]^[41])

Sega games/arcade cabinets featured

After Burner
Columns II: The Voyage Through Time (running on a Swing multi-purpose arcade cabinet)
Exhaust Note
Galaxy Force II
Mega-Tech System
R-360 (running G-LOC: Air Battle)
Rad Rally
Rail Chase
Super Monaco GP
Time Traveler

Sports Illustrated Sports Festival

Sega Sports sponsored the Sports Illustrated Sports Festival, a tour of Six Flags theme parks across America which took place from September 10, 1993 through October 11, 1993. Sega set up tents with playable Sega Mega Drive games, including David Robinson's Supreme Court and Mario Lemieux Hockey^[42].

Logo

Motorsports

Main article: Sponsorships/Motorsports.

Film and television

Le Chevalier du Labyrinthe (1990 - 1991)

Main article: Le Chevalier du Labyrinthe.

El Rescate del Talismán (first season; 1991 - 1992)

Main article: El Rescate del Talismán.

¡¡Al Ataque!! (¡¡Te Pillé!!, bloopers segment; 1992 - 1993)

In Spain, Sega sponsored the bloopers segment ¡¡Te Pillé!! (Catch Ya!!) of the Spanish sketch, talk, comedy, variety show ¡¡Al Ataque!! (Attack!!), which ran on Spanish television channel Antena 3 from September 29, 1992 to July 6, 1993^[43] and was hosted by Spanish journalist Alfonso Arús Leita, with the assistance of Spanish actress and model Goya Toledo (Gregoria Micaela Toledo Machín).

For the first thirty episodes of the show, several pre-recorded inserts, initially featuring Sonic the Hedgehog and later featuring Sega consoles were screened before and after the segment. These were later changed for a specific and more elaborated insert used until the last episode of the show as part of the European advertising campaign Sega TV (or Canal Pirata Sega as it was known in Spain).

The segment would start with an exclusive Sega promotional opening featuring the title of the segment ¡¡Te Píllé!!, the host of the show Alfonso Arús Leita would then promote the brand giving an insight about Sega and its products while one of his assistants played a game on a Sega Mega Drive, the segment would ultimately finish with a Sega promotional ending in which a Sega Mega Drive, a Sega Master System II and a Sega Game Gear were publicized with the slogan ¡¡Píllalas!! (Catch 'Em!!).

Sega consoles and products were also used occasionally by comedian actors during their performances in the sketches, to promote Sega's brand even further.

Alfonso Arús Leita, the host of the show
A show assistant plays World Cup Italia '90
Opening ES Video
¡¡Te Pillé!! bloopers segment ES Video (episode #9 of the Spanish television show ¡¡Al Ataque!!)
¡¡Te Pillé!! bloopers segment ES Video (episode #11 of the Spanish television show ¡¡Al Ataque!!)
¡¡Al Ataque!! sketch ES Video (episode #12 of the Spanish television show ¡¡Al Ataque!!, February 21, 1993)
¡¡Te Pillé!! bloopers segment ES Video (episode #12 of the Spanish television show ¡¡Al Ataque!!)
¡¡Te Pillé!! bloopers segment ES Video (episode #13 of the Spanish television show ¡¡Al Ataque!!)
¡¡Al Ataque!! sketch ES Video (episode #15 of the Spanish television show ¡¡Al Ataque!!, February 21, 1993)
¡¡Te Pillé!! bloopers segment ES Video (episode #30 of the Spanish television show ¡¡Al Ataque!!)
¡¡Te Pillé!! bloopers segment ES Video (episode #31 of the Spanish television show ¡¡Al Ataque!!)
¡¡Te Pillé!! bloopers segment ES Video (episode #33 of the Spanish television show ¡¡Al Ataque!!)
¡¡Te Pillé!! bloopers segment ES Video (episode #34 of the Spanish television show ¡¡Al Ataque!!)
¡¡Te Pillé!! bloopers segment ES Video (episode #35 of the Spanish television show ¡¡Al Ataque!!)
¡¡Te Pillé!! bloopers segment ES Video (episode #36 of the Spanish television show ¡¡Al Ataque!!)

Ghostwriter

Sega was a sponsor for the 1992 series, Ghostwriter, which aired on PBS in the United States.

The Zone (1994 - 1995)

Main article: The Zone.

Segacción (1995 - 1996)

Main article: Segacción.

CyberMaster (1995 - 1997)

Main article: CyberMaster.

Beavis and Butt-Head Do America (1997)

Sega sponsored the UK release of the film Beavis and Butt-Head Do America during 1997^[22].

Existenz (1999)

Sega sponsored David Cronenberg's 1999 film, Existenz, featuring Jennifer Jason Leigh and Jude Law. Dreamcast Kiosks were featured at the launch party.

The UK VHS and DVD releases of the film contain special Dreamcast-related material.

VHS, UK

DVD, UK
Cover

Music

Main article: Sponsorships/Music.

Exhibits

Hollywood Cars (Barcelona, Madrid, Booth 5 - Batcave; 1993)

Hollywood Cars, was an exhibition, held in the Spanish cities of Barcelona and Madrid in 1993, organised by Master Production Entertainment, a company founded in 1988 by Argentinian Businessmen Fernando Quenard and Ignacio Brieva, who creates, develops and consults in innovative concepts in leisure and entertainment (Master Production Entertainment in collaboration with Buenos Aires-based company RobotService, the only company in Latin America dedicated to the design and manufacture of robots applied to entertainment and marketing, founded in 1979 by Argentinian robotic engineer Eduardo Gerardi, was responsible for all the technological contents of the Seville Expo '92).

In 1993, Fernando Quenard and Ignacio Brieva acquired a license from legendary American custom car builder, designer and collector Jay Ohrberg of Jay Ohrberg's Hollywood Cars^[44] (formerly Jay Ohrberg's Star Cars) to exhibit his famous collection of unique cars (seen in more than 100 movies, TV shows and videos Jay was responsible for designing and building the vehicles featured in, Batman Returns, The Dukes of Hazzard, The A-Team, Knight Rider, Back to the Future, RoboCop, Ghostbusters, Teenage Mutant Ninja Turtles and several others) and went on a tour of ehxibitions held in Spain and several Latin American countries.

Sega was the official sponsor of booth 5 (the Batcave) in the two editions of the Hollywood Cars ehxibition held in Spain.

The logo of the event
ES Promotional Video

Barcelona

Estació del Nord in Barcelona (1993)
The entrance to the "Hollywood Cars" exhibition at the Estació del Nord in Barcelona (1993)
The entrance to booth 5 (Batcave) at Estació del Nord in Barcelona, which was officially sponsored^[45] by Sega in both the Barcelona and Madrid editions of the "Hollywood Cars" exhibition in 1993
Legendary custom car builder, designer and collector Jay Ohrberg of Jay Ohrberg's Hollywood Cars^[44] (formerly Jay Ohrberg's Star Cars), licensor of the event, at Estació del Nord in Barcelona during the "Hollywood Cars" exhibition in 1993
Jay Ohrberg

Madrid

Virtual 2!M - Realidad Virtual & Vision en Relieve (Madrid 1993)^[46]

The Virtual 2!M^[47]^[48] was an event focused on Virtual Reality and Electronic Art, organized by the Spanish technology company Realidad Virtual S.L. (founded in 1991^[49] by José Antonio Mayo, a Spanish science journalist specialized in arts and new technologies, who was co-director of the digital culture and creativity festival Artfutura from 1994 to 2000) a subsidiary of Madrid-based Spanish multinational telecommunications company Telefónica S.A, and directed^[48] by Alejandro Sacristán (Alejandro Sacristán Gómez^[50], lead vocalist of the legendary Madrilenian electronic music band Aviador Dro^[51]^[52]^[53]^[54] since 1980, a year after its formation in 1979, and an Expert in Virtual Reality and immersive digital content, he was a pioneer in the first wave of Virtual Reality, Augmented Reality, Stereoscopy and the 90s Cyberculture movement since 1992, and is currently a curator of the festival Artfutura as well as a columnist for popular science magazine Muy Interesante) which was held from May 2 through May 15, 1993 in a 1000 m² tent located in the Paseo (boulevard) de San Francisco de Sales, in Madrid (a tent previously set up for the celebrations of the V Centennial of the city of Madrid in 1993^[47]).

With a cost of 45,000,000^[46] pesetas and held as part of the festivities of "Dos de Mayo" (May 2, Madrid's Community Day^[55], hence the name of the event) the event was backed by the Council of Education and Culture of Madrid and many other companies including Sega^[56] (Sega Spain), which set up two booths equipped with thirty Sega Mega Drive consoles in two of the eight^[47] zones of the venue (Zone 2 and Zone 8), to entertain the visitors of the event (a total of sixty consoles).

The logo of the event
The 1000 m² tent where the "Virtual 2!M" exhibition was held
Realidad Virtual S.L. Founder and Director José Antonio Mayo, one of the organizers of the event
Sega's booth at Zone 2 of the "Virtual 2!M" exhibition in Madrid
Sega's booth at Zone 8 of the "Virtual 2!M" exhibition in Madrid
Virtuality gaming machines, called "pods" by the company, had a presence at the event by the hands of Barcelona-based company Machines Games Automatics, S.A.^[57], its authorized distributor in Spain

Floor plan

Award ceremonies

British Academy Games Awards

Sega Europe sponsored the BAFTA Young Game Designers Awawrds between 2014 and 2017 (The Creative Assembly remained a sponsor in 2018), and has sponsored the BAFTA Game Awards since 2015.

Neo Awards 2018

Institutions

St Tiggywinkles Wildlife Hospital Hedgehog Unit (1993)

In 1993, Sega sponsored^[58] the hedgehog unit of St Tiggywinkles Wildlife Hospital, United Kingdom's first hospital for wild animals, founded in 1983 in Haddenham , Buckinghamshire, England, by British wildlife campaigner and expert Les Stocker^[59] (Leslie Stocker) and specialised in the rescue and treatment of wild animals.

A television advertisement for Sonic the Hedgehog 2 from Sega's European advertising campaign Sega TV, featured^[58] an address for donations to the unit.

UK TV advert for Sonic the Hedgehog 2 featuring the address of St Tiggywinkles Wildlife Hospital

Theme parks

Six Flags Great Adventure (199x)

Sega sponsored the Runaway Mine Train rollercoaster at Six Flags Great Adventure for an unspecified time in or around the 1990s.

Universal Studios (1994)

Apparently Sega and MCA/Universal were due to open a $20 million USD, 30k-50k sq ft attraction at Universal Studios in 1994. May have become Innoventions at Epcot instead?

Nickelodeon Studios (1995)

Sega was a sponsor of one of the attractions of Nickelodeon Studios, then part of the Universal Studios Florida theme park.

Miscellaneous

Canal+ (France; 1992)

Sega Splash 4 Starlight

Sega Splash 4 Starlight^[60]^[61]

A Nite to Unite for Kids 2001

Sega was a major sponsor fo the annual "Nite to Unite" awards in 2001.

External links

References

↑ ^1.0 ^1.1 ^1.2 ^1.3 Billboard, "January 27, 1996" (US; 1996-01-27), page 98
↑ Electronic Gaming Monthly, "April 1996" (US; 1996-xx-xx), page 108
↑ Electronic Gaming Monthly, "April 1996" (US; 1996-xx-xx), page 110
↑ Official Dreamcast Magazine, "May 2000" (UK; 2000-04-06), page 29
↑ https://www.ghostarchive.org/iarchive/instagram/exp.pack/3299881681192336245_3299877941509084044
↑ https://www.ghostarchive.org/iarchive/instagram/exp.pack/
↑ https://www.cyclingranking.com/teams/1993/943/gatorade (Wayback Machine: 2024-06-01 16:26)
↑ https://www.diariovasco.com/deportes/ciclismo/tour-francia/pello-ruiz-cabestany-victoria-etapa-tour-francia-20230528203402-nt.html (Wayback Machine: 2024-06-01 20:36)
↑ ^9.0 ^9.1 ^9.2 Mega Sega, "xxxx 1993" (ES; 1993-xx-xx), page 10
↑ http://gclaglorietaotrasfotos.blogspot.com/2009/06/vuelta-espana-1993.html (Wayback Machine: 2019-04-15 12:43)
↑ http://www.kronishsports.com/SE/Golf/LPGA/1990s/1992.htm (Wayback Machine: 2006-03-29 01:40)
↑ Dreamcast Magazine, "1999-13 (1999-04-16)" (JP; 1999-04-02), page 6
↑ ^13.0 ^13.1 http://www.sega.co.jp/event/ev_vf4inoki.html (Wayback Machine: 2002-01-27 06:44)
↑ http://badmintoneurope.com/cms/?&pageid=23550 (Wayback Machine: 2020-09-01 12:38)
↑ http://www.wcsk8.com/history-of-wcs (archive.today)
↑ ^16.0 ^16.1 ^16.2 ^16.3 ^16.4 http://mastership.de/de/history/results.phtml (Wayback Machine: 2005-03-06 18:34)
↑ ^17.0 ^17.1 Portugal Radical , Ulifer - Produções de Publicidade, Lda., page 21
↑ Portugal Radical , Ulifer - Produções de Publicidade, Lda., page 22
↑ File:Münster Monster Mastership 1993.mp4
↑ http://www.worldskate.org/news/17-world-skate/2721-mr-titus-dittmann-from-germany-appointed-as-firs-cisb-chairman.html (archive.today)
↑ Press release: 1997-04-21: Sega Skates Off With 'Extreme Sports' Sponsorship
↑ ^22.0 ^22.1 Press release: 1997-05-15: Sega's Summer Sponsorships of Sports, Games and Rock 'n' Roll
↑ ^23.0 ^23.1 Cash Box, "September 18, 1982" (US; 1982-09-18), page 42
↑ Press Release: 1992-07-24: Mil opciones para el ocio
↑ Hobby Consolas, "Septiembre 1992" (ES; 1992-0x-xx), page 20
↑ Game Machine, "1992-08-15" (JP; 1992-08-15), page 14
↑ Mega Force, "Agosto 1992" (ES; 1992-xx-xx), page 12
↑ ^28.0 ^28.1 Última Generación, "Julio/Agosto 1995" (ES; 1995-0x-xx), page 108
↑ Sega Mega Drive Advanced Gaming, "October 1992" (UK; 1992-xx-xx), page 9
↑ File:Memoria Oficial de los Juegos de la XXV Olímpiada, Barcelona 1992 Volume Three ES Book.pdf, page 198
↑ File:Memoria Oficial de los Juegos de la XXV Olímpiada, Barcelona 1992 Volume Three ES Book.pdf, page 199
↑ Hobby Consolas, "Septiembre 1992" (ES; 1992-0x-xx), page 24
↑ ^33.0 ^33.1 ^33.2 ^33.3 https://www.sega-16.com/2020/04/classic-interview-sega-amusements-spain/ (Wayback Machine: 2020-05-20 12:01)
↑ ^34.0 ^34.1 ^34.2 Última Generación, "Julio/Agosto 1995" (ES; 1995-0x-xx), page 105
↑ File:George Paul Taylor Profile.pdf, page 1
↑ File:George Paul Taylor Profile.pdf, page 2
↑ File:George Paul Taylor Profile.pdf, page 6
↑ File:George Paul Taylor Profile.pdf, page 7
↑ File:Memoria Oficial de los Juegos de la XXV Olímpiada, Barcelona 1992 Volume Three ES Book.pdf, page 192
↑ File:Memoria Oficial de los Juegos de la XXV Olímpiada, Barcelona 1992 Volume Three ES Book.pdf, page 194
↑ File:Memoria Oficial de los Juegos de la XXV Olímpiada, Barcelona 1992 Volume Three ES Book.pdf, page 195
↑ Game Players, "Vol. 6 No. 11 November 1993" (US; 1993-1x-xx), page 18
↑ https://www.elcondensadordefluzo.com/2019/04/al-ataque-alfonso-arus-1992-1993.html (archive.today)
↑ ^44.0 ^44.1 http://www.jayohrberg.com/ (Wayback Machine: 2019-04-19 16:17)
↑ Mega Sega, "xxxx 1993" (ES; 1993-xx-xx), page 9
↑ ^46.0 ^46.1 Press Release: 1993-04-28: Paseo por un paisaje irreal
↑ ^47.0 ^47.1 ^47.2 https://produccion.cultural.chacena.es/arte-virtual/ (Wayback Machine: 2019-04-17 00:21)
↑ ^48.0 ^48.1 https://theinstituteofjoyofquirimbas.com/comite-de-expertos/ (archive.today)
↑ http://www.obolo.com/mayo.html (Wayback Machine: 2019-04-17 02:13)
↑ https://www.talent-republic.tv/author/alejandro-sacristan/ (archive.today)
↑ http://www.aliencenter.de/nuclearsi/en_biografia.htm (Wayback Machine: 2019-11-10 09:17)
↑ File:AviadorDro1.jpg
↑ File:AviadorDro2.jpg
↑ File:AviadorDro3.jpg
↑ File:Madrid Bullring Arena Dos de Mayo Festivities ES Bullfight Ticket.jpg
↑ Mega Sega, "xxxx 1993" (ES; 1993-xx-xx), page 8
↑ Azar, "Julio 1987" (ES; 1987-07-08), page 94
↑ ^58.0 ^58.1 Sega Zone, "February 1993" (UK; 1993-01-20), page 5
↑ https://www.theguardian.com/environment/2016/jul/26/leslie-stocker-obituary (Wayback Machine: 2018-05-21 19:56)
↑ S: The Sega Magazine, "October 1990" (UK; 1990-09-06), page 18
↑ New Computer Express, "4 August 1990" (UK; 1990-08-02), page 6

[:File:Billboard_US_1996-01-27.pdf_p98-1] 1.0 ^1.1 ^1.2 ^1.3 Billboard, "January 27, 1996" (US; 1996-01-27), page 98

[:File:EGM_US_081.pdf_p108-2] Electronic Gaming Monthly, "April 1996" (US; 1996-xx-xx), page 108

[:File:EGM_US_081.pdf_p110-3] Electronic Gaming Monthly, "April 1996" (US; 1996-xx-xx), page 110

[:File:ODM_UK_07.pdf_p29-4] Official Dreamcast Magazine, "May 2000" (UK; 2000-04-06), page 29

[https:.2F.2Fwww.ghostarchive.org.2Fiarchive.2Finstagram.2Fexp.pack.2F3299881681192336245_3299877941509084044-5] ttps://www.ghostarchive.org/iarchive/instagram/exp.pack/3299881681192336245_3299877941509084044

[https:.2F.2Fwww.ghostarchive.org.2Fiarchive.2Finstagram.2Fexp.pack.2F-6] ttps://www.ghostarchive.org/iarchive/instagram/exp.pack/

[https:.2F.2Fweb.archive.org.2Fweb.2F20240601162614.2Fhttps:.2F.2Fwww.cyclingranking.com.2Fteams.2F1993.2F943.2Fgatorade-7] ttps://www.cyclingranking.com/teams/1993/943/gatorade (Wayback Machine: 2024-06-01 16:26)

[https:.2F.2Fweb.archive.org.2Fweb.2F20240601203602.2Fhttps:.2F.2Fwww.diariovasco.com.2Fdeportes.2Fciclismo.2Ftour-francia.2Fpello-ruiz-cabestany-victoria-etapa-tour-francia-20230528203402-nt.html-8] ttps://www.diariovasco.com/deportes/ciclismo/tour-francia/pello-ruiz-cabestany-victoria-etapa-tour-francia-20230528203402-nt.html (Wayback Machine: 2024-06-01 20:36)

[:File:MegaSega_ES_01.pdf_p10-9] 9.0 ^9.1 ^9.2 Mega Sega, "xxxx 1993" (ES; 1993-xx-xx), page 10

[https:.2F.2Fweb.archive.org.2Fweb.2F20190415124307.2Fhttp:.2F.2Fgclaglorietaotrasfotos.blogspot.com.2F2009.2F06.2Fvuelta-espana-1993.html-10] ttp://gclaglorietaotrasfotos.blogspot.com/2009/06/vuelta-espana-1993.html (Wayback Machine: 2019-04-15 12:43)

[https:.2F.2Fweb.archive.org.2Fweb.2F20060329014017.2Fhttp:.2F.2Fwww.kronishsports.com.2FSE.2FGolf.2FLPGA.2F1990s.2F1992.htm-11] ttp://www.kronishsports.com/SE/Golf/LPGA/1990s/1992.htm (Wayback Machine: 2006-03-29 01:40)

[:File:DCM_JP_19990416_1999-13.pdf_p6-12] Dreamcast Magazine, "1999-13 (1999-04-16)" (JP; 1999-04-02), page 6

[https:.2F.2Fweb.archive.org.2Fweb.2F20020127064437.2Fhttp:.2F.2Fwww.sega.co.jp.2Fevent.2Fev_vf4inoki.html-13] 13.0 ^13.1 http://www.sega.co.jp/event/ev_vf4inoki.html (Wayback Machine: 2002-01-27 06:44)

[https:.2F.2Fweb.archive.org.2Fweb.2F20200901123832.2Fhttp:.2F.2Fbadmintoneurope.com.2Fcms.2F.3F.26pageid.3D23550-14] ttp://badmintoneurope.com/cms/?&pageid=23550 (Wayback Machine: 2020-09-01 12:38)

[https:.2F.2Farchive.vn.2FfdNkQ-15] ttp://www.wcsk8.com/history-of-wcs (archive.today)

[https:.2F.2Fweb.archive.org.2Fweb.2F20050306183434.2Fhttp:.2F.2Fmastership.de.2Fde.2Fhistory.2Fresults.phtml-16] 16.0 ^16.1 ^16.2 ^16.3 ^16.4 http://mastership.de/de/history/results.phtml (Wayback Machine: 2005-03-06 18:34)

[:File:PortugalRadical_Book_PT_1994.pdf_p21-17] 17.0 ^17.1 Portugal Radical , Ulifer - Produções de Publicidade, Lda., page 21

[:File:PortugalRadical_Book_PT_1994.pdf_p22-18] Portugal Radical , Ulifer - Produções de Publicidade, Lda., page 22

[:File:M.C3.BCnster_Monster_Mastership_1993.mp4_p-19] File:Münster Monster Mastership 1993.mp4

[https:.2F.2Farchive.vn.2FsyD6u-20] ttp://www.worldskate.org/news/17-world-skate/2721-mr-titus-dittmann-from-germany-appointed-as-firs-cisb-chairman.html (archive.today)

[Press_release:_1997-04-21:_Sega_Skates_Off_With_.27Extreme_Sports.27_Sponsorship-21] Press release: 1997-04-21: Sega Skates Off With 'Extreme Sports' Sponsorship

[Press_release:_1997-05-15:_Sega.27s_Summer_Sponsorships_of_Sports.2C_Games_and_Rock_.27n.27_Roll-22] 22.0 ^22.1 Press release: 1997-05-15: Sega's Summer Sponsorships of Sports, Games and Rock 'n' Roll

[:File:CashBox_US_1982-09-18.pdf_p42-23] 23.0 ^23.1 Cash Box, "September 18, 1982" (US; 1982-09-18), page 42

[Press_Release:_1992-07-24:_Mil_opciones_para_el_ocio-24] Press Release: 1992-07-24: Mil opciones para el ocio

[:File:HobbyConsolas_ES_012.pdf_p20-25] Hobby Consolas, "Septiembre 1992" (ES; 1992-0x-xx), page 20

[:File:GameMachine_JP_432.pdf_p14-26] Game Machine, "1992-08-15" (JP; 1992-08-15), page 14

[:File:MegaForce_ES_04.pdf_p12-27] Mega Force, "Agosto 1992" (ES; 1992-xx-xx), page 12

[:File:UltimaGeneracion_ES_05.pdf_p108-28] 28.0 ^28.1 Última Generación, "Julio/Agosto 1995" (ES; 1995-0x-xx), page 108

[:File:MDAG_UK_02.pdf_p9-29] Sega Mega Drive Advanced Gaming, "October 1992" (UK; 1992-xx-xx), page 9

[:File:Memoria_Oficial_de_los_Juegos_de_la_XXV_Ol.C3.ADmpiada.2C_Barcelona_1992_Volume_Three_ES_Book.pdf_p198-30] File:Memoria Oficial de los Juegos de la XXV Olímpiada, Barcelona 1992 Volume Three ES Book.pdf, page 198

[:File:Memoria_Oficial_de_los_Juegos_de_la_XXV_Ol.C3.ADmpiada.2C_Barcelona_1992_Volume_Three_ES_Book.pdf_p199-31] File:Memoria Oficial de los Juegos de la XXV Olímpiada, Barcelona 1992 Volume Three ES Book.pdf, page 199

[:File:HobbyConsolas_ES_012.pdf_p24-32] Hobby Consolas, "Septiembre 1992" (ES; 1992-0x-xx), page 24

[https:.2F.2Fweb.archive.org.2Fweb.2F20200520120130.2Fhttps:.2F.2Fwww.sega-16.com.2F2020.2F04.2Fclassic-interview-sega-amusements-spain.2F-33] 33.0 ^33.1 ^33.2 ^33.3 https://www.sega-16.com/2020/04/classic-interview-sega-amusements-spain/ (Wayback Machine: 2020-05-20 12:01)

[:File:UltimaGeneracion_ES_05.pdf_p105-34] 34.0 ^34.1 ^34.2 Última Generación, "Julio/Agosto 1995" (ES; 1995-0x-xx), page 105

[:File:George_Paul_Taylor_Profile.pdf_p1-35] File:George Paul Taylor Profile.pdf, page 1

[:File:George_Paul_Taylor_Profile.pdf_p2-36] File:George Paul Taylor Profile.pdf, page 2

[:File:George_Paul_Taylor_Profile.pdf_p6-37] File:George Paul Taylor Profile.pdf, page 6

[:File:George_Paul_Taylor_Profile.pdf_p7-38] File:George Paul Taylor Profile.pdf, page 7

[:File:Memoria_Oficial_de_los_Juegos_de_la_XXV_Ol.C3.ADmpiada.2C_Barcelona_1992_Volume_Three_ES_Book.pdf_p192-39] File:Memoria Oficial de los Juegos de la XXV Olímpiada, Barcelona 1992 Volume Three ES Book.pdf, page 192

[:File:Memoria_Oficial_de_los_Juegos_de_la_XXV_Ol.C3.ADmpiada.2C_Barcelona_1992_Volume_Three_ES_Book.pdf_p194-40] File:Memoria Oficial de los Juegos de la XXV Olímpiada, Barcelona 1992 Volume Three ES Book.pdf, page 194

[:File:Memoria_Oficial_de_los_Juegos_de_la_XXV_Ol.C3.ADmpiada.2C_Barcelona_1992_Volume_Three_ES_Book.pdf_p195-41] File:Memoria Oficial de los Juegos de la XXV Olímpiada, Barcelona 1992 Volume Three ES Book.pdf, page 195

[:File:GamePlayers_US_0611.pdf_p18-42] Game Players, "Vol. 6 No. 11 November 1993" (US; 1993-1x-xx), page 18

[https:.2F.2Farchive.vn.2FgFctg-43] ttps://www.elcondensadordefluzo.com/2019/04/al-ataque-alfonso-arus-1992-1993.html (archive.today)

[https:.2F.2Fweb.archive.org.2Fweb.2F20190419161741.2Fhttp:.2F.2Fwww.jayohrberg.com.2F-44] 44.0 ^44.1 http://www.jayohrberg.com/ (Wayback Machine: 2019-04-19 16:17)

[:File:MegaSega_ES_01.pdf_p9-45] Mega Sega, "xxxx 1993" (ES; 1993-xx-xx), page 9

[Press_Release:_1993-04-28:_Paseo_por_un_paisaje_irreal-46] 46.0 ^46.1 Press Release: 1993-04-28: Paseo por un paisaje irreal

[https:.2F.2Fweb.archive.org.2Fweb.2F20190417002101.2Fhttps:.2F.2Fproduccion.cultural.chacena.es.2Farte-virtual.2F-47] 47.0 ^47.1 ^47.2 https://produccion.cultural.chacena.es/arte-virtual/ (Wayback Machine: 2019-04-17 00:21)

[https:.2F.2Farchive.is.2FxdMga-48] 48.0 ^48.1 https://theinstituteofjoyofquirimbas.com/comite-de-expertos/ (archive.today)

[https:.2F.2Fweb.archive.org.2Fweb.2F20190417021336.2Fhttp:.2F.2Fwww.obolo.com.2Fmayo.html-49] ttp://www.obolo.com/mayo.html (Wayback Machine: 2019-04-17 02:13)

[https:.2F.2Farchive.ph.2Fq3mqd-50] ttps://www.talent-republic.tv/author/alejandro-sacristan/ (archive.today)

[https:.2F.2Fweb.archive.org.2Fweb.2F20191110091750.2Fhttp:.2F.2Fwww.aliencenter.de.2Fnuclearsi.2Fen_biografia.htm-51] ttp://www.aliencenter.de/nuclearsi/en_biografia.htm (Wayback Machine: 2019-11-10 09:17)

[:File:AviadorDro1.jpg_p-52] File:AviadorDro1.jpg

[:File:AviadorDro2.jpg_p-53] File:AviadorDro2.jpg

[:File:AviadorDro3.jpg_p-54] File:AviadorDro3.jpg

[:File:Madrid_Bullring_Arena_Dos_de_Mayo_Festivities_ES_Bullfight_Ticket.jpg_p-55] File:Madrid Bullring Arena Dos de Mayo Festivities ES Bullfight Ticket.jpg

[:File:MegaSega_ES_01.pdf_p8-56] Mega Sega, "xxxx 1993" (ES; 1993-xx-xx), page 8

[:File:Azar_ES_033.pdf_p94-57] Azar, "Julio 1987" (ES; 1987-07-08), page 94

[:File:SegaZone_UK_04.pdf_p5-58] 58.0 ^58.1 Sega Zone, "February 1993" (UK; 1993-01-20), page 5

[https:.2F.2Fweb.archive.org.2Fweb.2F20180521195647.2Fhttps:.2F.2Fwww.theguardian.com.2Fenvironment.2F2016.2Fjul.2F26.2Fleslie-stocker-obituary-59] ttps://www.theguardian.com/environment/2016/jul/26/leslie-stocker-obituary (Wayback Machine: 2018-05-21 19:56)

[:File:StheSegaMagazine_UK_11.pdf_p18-60] S: The Sega Magazine, "October 1990" (UK; 1990-09-06), page 18

[:File:NewComputerExpress_UK_091.pdf_p6-61] New Computer Express, "4 August 1990" (UK; 1990-08-02), page 6

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@@ Line 3: / Line 3: @@
 The following lists instances where this has occurred. Not included are cases where Sega has helped established a venture (such as [[GameWorks]] or [[SegaWorld London]]), only to withdraw their name later on.
+For official endorsements of [[Sega]] products by notable people, see [[Endorsements]].
 ==Sports==
@@ Line 49: / Line 51: @@
 PlayersParty Ticket.jpg
 PlayersParty Ticket Back.jpg
+</gallery>
+====2001 Las Vegas Bowl====
+Sega (Sports) sponsored US college football's 2001 Las Vegas Bowl, featuring the Utah Utes and the USC Trojans.
+<gallery>
+LasVegasBowl2001 US Program.jpg|Program
+</gallery>
+====2002 Las Vegas Bowl====
+Sega returned the following year to sponsor the 2002 Las Vegas Bowl, featuring the New Mexico Lobos and the UCLA Bruins.
+<gallery>
+LasVegasBowl2002 US Program.jpg|Program
 </gallery>
 ===Baseball===
-*Sega Sports @ Centerfield{{intref|Press release: 2000-03-23 Sega Sports Announces Exclusive Deal With San Francisco Giants for Pacific Bell Park}}
 ===Basketball===
 ====Levallois Sporting Club Basket (France; 1993/1994)====
@@ Line 93: / Line 105: @@
 ====The Sega British BMX Racing Championships 1990====
 {{mainArticle|The Sega British BMX Racing Championships 1990}}
-*Laurent Fignon, Tour de France (1993)
+====Chateau d'Ax (Italy; 1993)====
+In 1993 [[Sega]] sponsored  Italian professional cycling team [[wikipedia:Chateau d'Ax (cycling team)|Chateau d'Ax]] which included two-time [[wikipedia:UCI Road World Championships – Men's road race|World Road Cycling Champion]] [[wikipedia:Gianni Bugno|Gianni Bugno]] (1991, 1992) and two-time [[wikipedia:Tour de France|Tour de France]] winner [[wikipedia:Laurent Fignon|Laurent Fignon]] (1983, 1984), among others. The team competed in the [[wikipedia:1993 Tour de France|1993 edition]] of the [[wikipedia:Tour de France|Tour de France]] and the rest of the season under the name ''Gatorade-Mega Drive-Kenwood''.{{ref|https://www.ghostarchive.org/iarchive/instagram/exp.pack/3299881681192336245_3299877941509084044}}{{ref|https://www.ghostarchive.org/iarchive/instagram/exp.pack/}}{{ref|https://web.archive.org/web/20240601162614/https://www.cyclingranking.com/teams/1993/943/gatorade}}
+{{gallery|
+{{gitem|Gianni Bugno (1993).jpg|[[wikipedia:Gianni Bugno|Gianni Bugno]] at the [[wikipedia:1993 Tour de France|1993 Tour de France]]}}
+{{gitem|GianniBugno (1993).jpg|[[wikipedia:Gianni Bugno|Gianni Bugno]] at the [[wikipedia:1993 Tour de France|1993 Tour de France]]}}
+{{gitem|GianniBugno, OscarPelliccioli (1993 Giro d'Italia).jpg|[[wikipedia:Gianni Bugno|Gianni Bugno]] (centre) and fellow teammate [[wikipedia:Oscar Pelliccioli|Oscar Pelliccioli]] (right) on the road to [[wikipedia:Asiago|Asiago]] during stage 12 of the [[wikipedia:1993 Giro d'Italia|1993 Giro d'Italia]]}}
+{{gitem|LaurentFignon (1993).jpg|[[wikipedia:Laurent Fignon|Laurent Fignon]] at the [[wikipedia:1993 Tour de France|1993 Tour de France]]}}
+{{gitem|Laurent Fignon (1993).jpg|[[wikipedia:Laurent Fignon|Laurent Fignon]] at the [[wikipedia:1993 GP Ouest-France|1993 GP Ouest-France]]}}
+{{gitem|MarioScirea (1993).jpg|[[wikipedia:Mario Scirea|Mario Scirea]] (left) at the [[wikipedia:1993 Tour de France|1993 Tour de France]]}}
+{{gitem|PelloRuizCabestany (1993).jpg|[[wikipedia:Peio Ruiz Cabestany|Pello Ruiz Cabestany]] at the 1993 [[wikipedia:Euskal Bizikleta|Euskal Bizikleta]]{{ref|https://web.archive.org/web/20240601203602/https://www.diariovasco.com/deportes/ciclismo/tour-francia/pello-ruiz-cabestany-victoria-etapa-tour-francia-20230528203402-nt.html}}}}
+{{gitem|AndreaPeron (1993).jpg|[[wikipedia:Andrea Peron (cyclist, born 1971)|Andrea Peron]]}}
+{{gitem|MegaDrive IT TVAdvert 1993 (GianniBugno).mp4|[[Mega Drive]] IT TV advert featuring [[wikipedia:Gianni Bugno|Gianni Bugno]]}}
+{{gitem|GameGear IT TVAdvert 1993 (GianniBugno).mp4|[[Game Gear]] IT TV advert featuring [[wikipedia:Gianni Bugno|Gianni Bugno]]}}
+}}
+=====Kit=====
+{{gallery|
+{{gitem|Chateaud'Ax 1992 Rainbow Jersey Front (1992 UCI Road World Championships-Men's road race; GianniBugno).jpg|[[wikipedia:Rainbow jersey|Rainbow jersey]] (front)}}
+{{gitem|Chateaud'Ax 1992 Rainbow Jersey Back (1992 UCI Road World Championships-Men's road race; GianniBugno).jpg|[[wikipedia:Rainbow jersey|Rainbow jersey]] (back)}}
+{{gitem|Chateaud'Ax 1993 Shirt Front.jpg|Jersey (front)}}
+{{gitem|Chateaud'Ax 1993 Jersey Sleeve Detail.jpg|Jersey (detail; sleeve)}}
+{{gitem|Chateaud'Ax 1993 Shirt Back.jpg|Jersey (back)}}
+{{gitem|Chateaud'Ax 1993 Jacket Front.jpg|Jacket (front)}}
+{{gitem|Chateaud'Ax 1993 Jacket Back.jpg|Jacket (back)}}
+{{gitem|Chateaud'Ax Jacket Front.jpg|Jacket (front)}}
+{{gitem|Chateaud'Ax Jacket Back.jpg|Jacket (back)}}
+}}
 ====1993 [[wikipedia:Vuelta a España|Vuelta a España]] ([[wikipedia:Points classification in the Vuelta a España|"Regularidad"]] Classification)====
@@ Line 120: / Line 159: @@
 [[Sega]] was the official sponsor of the 1992 LPGA Sega Women's Championship, held at the Eagle's Landing Country Club in [[wikipedia:Stockbridge, Georgia|Stockbridge]], Georgia from April 16 to April 19, 1992{{ref|https://web.archive.org/web/20060329014017/http://www.kronishsports.com/SE/Golf/LPGA/1990s/1992.htm}} and won by  American professional golfer and television golf broadcaster [[wikipedia:Dottie Pepper|Dottie Pepper]] (competing as Dottie Mochrie).
 <gallery>
+SegaWomensChampionship logo.png|Logo
 SegaWomensChampionship Cap.jpg|Promotional cap
 </gallery>
-===Ice Hockey===
+===Ice hockey===
-*6th NHL Breakout Tour (US; 2000){{intref|Press release: 2000-03-15: Sega Sports to Sponsor Sixth Annual NHL Breakout 2000 Tour}}
+{{mainArticle|Sponsorships/Ice hockey}}
-*Whitley Warriors (UK; 2015-2016)
 ===Kickboxing===
-===K-1 The Challenge '99===
+====K-1 The Challenge '99====
 Sega's [[Dreamcast]] console was a sponsor for the kickboxing event "K-1 The Challenge '99", taking place on the 3rd March 1999 at the Yoyogi National Gymnasium in Tokyo, Japan{{magref|dmjp|1999-13|6}}. Dreamcast logos were placed at two of the four corners of the ring. Curiously no kickboxing games were ever released on the console.
+===Mixed martial arts===
+====Inoki Bom-Ba-Ye 2001====
+Sega and ''[[Virtua Fighter 4]]'' sponsored Inoki Bom-Ba-Ye 2001, an MMA event which took place on 31st December, 2001 at the Saitama Super Arena{{ref|https://web.archive.org/web/20020127064437/http://www.sega.co.jp/event/ev_vf4inoki.html}}. Sega and ''Virtua Fighter 4'' logos could be seen on the ring floor (and the red/blue corners), and a set of [[PlayStation 2]] kiosks running the game could be found in the lobby.
+The event was televised on [[TBS]] as ''Saikyou no Kakutou ou Kettei-sen! Inoki-gun vs K-1'' (最強の格闘王決定戦！猪木軍 vs Ｋ―１). The first television advertisment for PS2 ''Virtua Fighter 4'' was aired during the break(s){{ref|https://web.archive.org/web/20020127064437/http://www.sega.co.jp/event/ev_vf4inoki.html}}.
+<gallery>
+InokiBomBaYe2001 VirtuaFighter4 1.jpg
+InokiBomBaYe2001 VirtuaFighter4 2.jpg
+InokiBomBaYe2001 VirtuaFighter4 3.jpg
+InokiBomBaYe2001 VirtuaFighter4 4.jpg
+InokiBomBaYe2001 VirtuaFighter4 5.jpg
+InokiBomBaYe2001 VirtuaFighter4 6.jpg
+InokiBomBaYe2001 VirtuaFighter4 7.jpg
+InokiBomBaYe2001 VirtuaFighter4 8.jpg
+</gallery>
 ===Badminton===
@@ Line 140: / Line 196: @@
 A [[Sega Mega-CD 2]] was offered to each of the first three classified of both the halfpipe  and  streetstyle disciplines.
-=====Münster Monster Mastership 1993{{ref|https://vimeo.com/78632242}}=====
+=====Münster Monster Mastership 1993{{fileref|Münster Monster Mastership 1993.mp4}}=====
 <gallery>
 MünsterMonsterMastership1993 DE Ticket.jpg|Ticket
+MünsterMonsterMastership1993 DE Sticker.jpg|Sticker
 MünsterMonsterMastership1993.png|German entrepreneur and skateboard pioneer [https://de.wikipedia.org/wiki/Titus_Dittmann Titus Dittmann]{{ref|https://archive.vn/syD6u|http://www.worldskate.org/news/17-world-skate/2721-mr-titus-dittmann-from-germany-appointed-as-firs-cisb-chairman.html}} (Titus Eberhard Dittmann), founder of [https://de.wikipedia.org/wiki/Titus_(Unternehmen) Titus GmbH], the European market leader in retailing skateboards and streetwear, and one of the organizers of the Münster Monster Mastership World Cup of Skateboarding
 MünsterMonsterMastership1993 (Tony Hawk).png|American professional skateboarder [[wikipedia:Tony Hawk|Tony Hawk]], winner{{ref|https://web.archive.org/web/20050306183434/http://mastership.de/de/history/results.phtml}} in the ''"Halfpipe Pro"'' category and runner-up{{ref|https://web.archive.org/web/20050306183434/http://mastership.de/de/history/results.phtml}} in the ''"Streetstyle Pro"'' category
@@ Line 150: / Line 207: @@
 =====Münster Monster Mastership 1994=====
 <gallery>
+ChrisSenn (Münster Monster Mastership 1994).jpg|[[wikipedia:Chris Senn|Chris Senn]]
+ChristianHosoi (Münster Monster Mastership 1994).jpg|[[wikipedia:Christian Hosoi|Christian Hosoi]]
 MünsterMonsterMastership1994 UK Video.mp4|Coverage of the Münster Monster Mastership 1994, on television sports network [[wikipedia:Eurosport|Eurosport]] UK
+</gallery>
+=====Clash at Clairemont 7 (2013)=====
+===Inline skating===
+====British Bauer In-line Skating Festival 1997 (1997)====
+Sega sponsored this event between 1st June and 17th August 1997{{intref|Press release: 1997-04-21: Sega Skates Off With 'Extreme Sports' Sponsorship}}.
+===Triathlon===
+====Wildman Triathlon (1997)====
+{{intref|Press release: 1997-05-15: Sega's Summer Sponsorships of Sports, Games and Rock 'n' Roll}}
+===Tennis===
+====Opportunity Open====
+[[Sega/Gremlin]] sponsored the "Opportunity Open", a tennis tournament in San Diego, California, which took place to determine who would be the wildcard entry to the [[wikipedia:1982 Wells Fargo Open|1982 Wells Fargo Open]]{{magref|cb|1982-09-18|42}}.
+[[wikipedia:Karen Susman|Karen Hantze Susman]] won the final against Katherine Chabot Willette, with the winner's silver platter awarded by Gremlin president [[Duane Blough]]{{magref|cb|1982-09-18|42}}.
+<gallery>
+SegaGremlinOpportunityOpen.jpg
 </gallery>
@@ Line 206: / Line 284: @@
 ===Sports Illustrated Sports Festival===
-[[Sega Sports]] sponsored the Sports Illustrated Sports Festival, a tour of Six Flags theme parks across America in 1993. Sega set up tents with playable [[Sega Mega Drive]] games, including ''[[David Robinson's Supreme Court]]'' and ''[[Mario Lemieux Hockey]]''{{magref|gameplayers|0611|18}}.
+[[Sega Sports]] sponsored the Sports Illustrated Sports Festival, a tour of Six Flags theme parks across America which took place from September 10, 1993 through October 11, 1993. Sega set up tents with playable [[Sega Mega Drive]] games, including ''[[David Robinson's Supreme Court]]'' and ''[[Mario Lemieux Hockey]]''{{magref|gameplayers|0611|18}}.
 <gallery>
 SportsIllustratedSportsFestival logo.png|Logo
@@ Line 249: / Line 327: @@
 AlAtaque!Tepillé!Episode36 Bloopers ES Video.mp4|''¡¡Te Pillé!!'' bloopers segment ES Video (episode #36 of the Spanish television show ''¡¡Al Ataque!!'')
 </gallery>
+===''Ghostwriter''===
+Sega was a sponsor for the 1992 series, ''Ghostwriter'', which aired on PBS in the United States.
 ===''The Zone'' (1994 - 1995)===
@@ Line 258: / Line 339: @@
 ===''CyberMaster'' (1995 - 1997)===
 {{mainArticle|CyberMaster}}
+===''Beavis and Butt-Head Do America'' (1997)===
+Sega sponsored the UK release of the film ''[[wikipedia:Beavis and Butt-Head Do America|Beavis and Butt-Head Do America]]'' during 1997{{intref|Press release: 1997-05-15: Sega's Summer Sponsorships of Sports, Games and Rock 'n' Roll}}.
 ===''Existenz'' (1999)===
@@ Line 276: / Line 360: @@
 ==Music==
-===KIIS and Unite (1993-04-24)===
+{{MainArticle|Sponsorships/Music}}
-Sega sponsored a charity event by KIIS-FM at the Irvine Meadows Amphitheater in California.
-===Rock in Wien 1993 (Vienna, Austria)===
-Sega sponsored the Rock in Wien 1993{{ref|https://archive.vn/fLwNj|2=http://blog.leonardcohen.de/?p=8436}}{{ref|http://archive.vn/UofNj|http://blog.leonardcohen.de/wp-content/uploads/2017/06/LC-Rock_am_Ring-Festival_1993-by-Christof_Graf-a.jpg}}{{ref|http://archive.vn/2qOOv|http://blog.leonardcohen.de/wp-content/uploads/2017/06/LC-Rock_am_Ring-Festival_1993-by-Christof_Graf-c.jpg}} rock festival (Rock in Vienna 1993, part of the annual [[wikipedia:Rock am Ring and Rock im Park|"Rock am Ring" and "Rock im Park"]] rock festivals founded by German-Jewish concert promoter [[wikipedia:Marek Lieberberg|Marek Lieberberg]] and held in Germany and Austria since 1985) a.k.a. ''"Rock auf der Insel"'' ("Rock on the Island", since [[wikipedia:Leopoldstadt|Leopoldstadt]], the 2nd district of [[wikipedia:Vienna|Vienna]], together with [[wikipedia:Brigittenau|Brigittenau]], the 20th district, forms a large island ([[wikipedia:Donauinsel|Donauinsel]]{{ref|https://archive.vn/fLwNj|2=http://blog.leonardcohen.de/?p=8436}}) surrounded by the [[wikipedia:Donaukanal|"Danube Canal"]] and, to the north, the [[wikipedia:Danube|Danube]]) held from May 29 to May 30, 1993 in [[wikipedia:Vienna|Vienna]], Austria at the [[wikipedia:Ernst-Happel-Stadion|Ernst-Happel-Stadion]]{{ref|https://web.archive.org/web/20191002070539/http://www.wienersportstaetten.at/home/ernst-happel-stadion/magicmoments/69}} (formerly known as  Praterstadion), a football stadium in [[wikipedia:Leopoldstadt|Leopoldstadt]], the 2nd district of Austria's capital.
-<gallery>
-RockinWien1993.png|American musician, singer, songwriter, actor, record producer, multi-instrumentalist and film composer [[wikipedia:Mike Patton|Mike Patton]], lead vocalist of the American alternative metal band [[wikipedia:Faith No More|Faith No More]] at the Rock in Wien 1993 rock festival
-RockinWien1993 AT Video.mp4|1993 television coverage on German public service television channel [[wikipedia:3sat|3sat]] special ''"X Large - Rock in Wien"''{{ref|http://archive.vn/8aC9f|http://www.deflepparduk.com/1993vienna.html}}, of Austrian youth and music show [https://de.wikipedia.org/wiki/X-Large ''"X-Large"''] (1987-1995), featuring legendary co-host, German-Austrian TV presenter, writer and actress, [[wikipedia:Arabella Kiesbauer|Arabella Kiesbauer]] (Cosima Arabella-Asereba Kiesbauer), who was also a co-host, of the [[Sega European Championships 1993]] final, held in Vienna in September of the same year.
-</gallery>
-====Merchandise====
-<gallery>
- RockinWien1993 AT Guide (Incomplete).pdf|AT Guide
-</gallery>
-===Capital Radio Roadshow(s) 1992===
-Four events hosted by Capital Radio and sponsored by Sega took place in May 1992.{{magref|segapro|8|12}}{{magref|segapro|10|6}}
-===Capital Radio Roadshow(s) 1994===
-Three events hosted by Capital Radio and sponsored by Sega (and ''[[Virtua Racing]]'') took place in May 1994.
-===Phoenix Festival 1997===
-Sega and the [[Sega Saturn]] sponsored the 4-day [[wikipedia:Phoenix Festival|Pheonix Festival]] (held in Long Marston, Stratford-Upon-Avon in the United Kingdom) between the 17th and 20th July, 1997.
-<gallery>
-ThePheonix1997 UK Advert.jpg
-</gallery>
 ==Exhibits==
@@ Line 374: / Line 433: @@
 Sega TV Sonic the Hedgehog 2 MD UK TVAdvert.mp4|UK TV advert for ''[[sonic:Sonic the Hedgehog 2 (16-bit)|Sonic the Hedgehog 2]]'' featuring the address of [[wikipedia:Tiggywinkles|St Tiggywinkles Wildlife Hospital]]
 </gallery>
+==Theme parks==
+===Six Flags Great Adventure (199x)===
+Sega sponsored the Runaway Mine Train rollercoaster at [[wikipedia:Six Flags Great Adventure|Six Flags Great Adventure]] for an unspecified time in or around the 1990s.
+{{gitem|Sponsorship SixFlagsGreatAdventure RunawayMineTrain.jpg}}
+===Universal Studios (1994)===
+Apparently Sega and MCA/Universal were due to open a $20 million USD, 30k-50k sq ft attraction at Universal Studios in 1994. May have become Innoventions at Epcot instead?
+===Nickelodeon Studios (1995)===
+Sega was a sponsor of one of the attractions of Nickelodeon Studios, then part of the Universal Studios Florida theme park.
+==Miscellaneous==
+===Canal+ (France; 1992)===
+===Sega Splash 4 Starlight===
+[[Sega Splash 4 Starlight]]{{magref|s|11|18}}{{magref|nce|91|6}}
+===A Nite to Unite for Kids 2001===
+Sega was a major sponsor fo the annual "Nite to Unite" awards in 2001.
 ==External links==

Difference between revisions of "Sponsorships"

From Sega Retro

Latest revision as of 20:49, 2 September 2024

Contents

Sports

American Football

NFL Players Party 1996/Super Bowl XXX

NFL Players Party cards

1997 NFL Players Party

2001 Las Vegas Bowl

2002 Las Vegas Bowl

Baseball

Basketball

Levallois Sporting Club Basket (France; 1993/1994)

Merchandise

RAF Junior and Cadet leagues

Cycling

The Sega British BMX Racing Championships 1990

Chateau d'Ax (Italy; 1993)

Kit

1993 Vuelta a España ("Regularidad" Classification)

Football

Golf

1992 LPGA Sega Women's Championship

Ice hockey

Kickboxing

K-1 The Challenge '99

Mixed martial arts

Inoki Bom-Ba-Ye 2001

Badminton

The Euro Sega Challenge 1993[14]

Skateboarding

World Cup of Skateboarding

Münster Monster Mastership 1993[19]

Münster Monster Mastership 1994

Clash at Clairemont 7 (2013)

Inline skating

British Bauer In-line Skating Festival 1997 (1997)

Triathlon

Wildman Triathlon (1997)

Tennis

Opportunity Open

1992 Summer Olympics (Barcelona)

Floor plan

Sega games/arcade cabinets featured

Sports Illustrated Sports Festival

Motorsports

Film and television

Le Chevalier du Labyrinthe (1990 - 1991)

El Rescate del Talismán (first season; 1991 - 1992)

¡¡Al Ataque!! (¡¡Te Pillé!!, bloopers segment; 1992 - 1993)

Ghostwriter

The Zone (1994 - 1995)

Segacción (1995 - 1996)

CyberMaster (1995 - 1997)

Beavis and Butt-Head Do America (1997)

Existenz (1999)

Music

Exhibits

Hollywood Cars (Barcelona, Madrid, Booth 5 - Batcave; 1993)

Barcelona

Madrid

Virtual 2!M - Realidad Virtual & Vision en Relieve (Madrid 1993)[46]

Floor plan

Award ceremonies

British Academy Games Awards

Neo Awards 2018

Institutions

St Tiggywinkles Wildlife Hospital Hedgehog Unit (1993)

Theme parks

Six Flags Great Adventure (199x)

Universal Studios (1994)

Nickelodeon Studios (1995)

Miscellaneous

Canal+ (France; 1992)

Sega Splash 4 Starlight

A Nite to Unite for Kids 2001

External links

References

The Euro Sega Challenge 1993^[14]

Münster Monster Mastership 1993^[19]

Virtual 2!M - Realidad Virtual & Vision en Relieve (Madrid 1993)^[46]