Difference between revisions of "Videogame Rating Council"

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The '''Videogame Rating Council''' ('''V.R.C.''') was introduced by [[Sega of America]] in 1993 to rate all games that were released for sale in the United States of America on the [[Sega Genesis]], [[Sega Game Gear]], and [[Sega CD]] and rarely, some computer games. The rating had to clearly appear on the front of the box and on all the advertisements for the video game. The three different ratings were as follows:
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The '''{{PAGENAME}}''' ('''V.R.C.''') was introduced by [[Sega of America]] in the summer of 1993 to rate the content of video games released for [[Sega]] systems (at this point, the [[Sega Mega Drive]] (Genesis), [[Sega Game Gear]] and [[Sega Mega CD]] (Sega CD)).
  
 +
Sega voluntarily created this rating system in response to a growing public outcry over the supposed dangers of violent video games. It was phased out in late 1994 when the entire American video game industry agreed to follow the independent [[Entertainment Software Rating Board]] (ESRB).
 +
 +
==Ratings==
 
{|class="prettytable"
 
{|class="prettytable"
 
|-
 
|-
|[[File:VRC GA.png|100px]]
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|[[File:VRC GA.png|120px]]
|'''General Audiences''': ''Appropriate for all audiences.'' No blood or graphic violence. No profanity, no mature sexual themes and no usage of drugs or alcohol. Examples of games with this rating were: ''Disney's Aladdin'', ''Ecco the Dolphin'', ''Earthworm Jim'', ''[[sonic:Sonic the Hedgehog 3|Sonic the Hedgehog 3]]'' and most sports and puzzle games.
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|'''GA''' — '''General Audiences''': ''Appropriate for all audiences.''{{fileref|ConsumersGuide US.pdf|page=6}} No blood or graphic violence. No profanity, no mature sexual themes and no usage of drugs or alcohol. Examples of games with this rating are: ''[[Disney's Aladdin]]'', ''[[Ecco the Dolphin]]'', ''[[Earthworm Jim]]'', ''[[sonic:Sonic the Hedgehog 3|Sonic the Hedgehog 3]]'', ''[[Sparkster]]'', and most sports and puzzle games.
 +
|-
 +
|[[File:VRC MA13.png|120px]]
 +
|'''MA-13''' — '''Mature Audiences''': ''Parental Discretion Advised.''{{fileref|ConsumersGuide US.pdf|page=6}} The game is suitable for audiences thirteen years of age or older. Game could have some blood in it and more graphic violence than a "GA" game. Examples of games with this rating are ''[[Bram Stoker's Dracula]]'', ''[[Flashback: The Quest for Identity]]'', ''[[Super Street Fighter II]]'', ''[[Lunar: The Silver Star]]'' and ''[[Wing Commander]]''.
 
|-
 
|-
|[[File:VRC MA13.png|100px]]
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|[[File:VRC MA17.png|120px]]
|'''MA-13''' — '''Mature Audiences''': ''Parental Discretion Advised.'' The game was suitable for audiences thirteen years of age or older. Game could have some blood in it and more graphic violence than a "GA" game. Examples of games with this rating were ''Bram Stoker's Dracula'', ''Flashback: The Quest for Identity'', ''Super Street Fighter II'', ''Lunar: The Silver Star'', ''Wing Commander'' and ''Beavis and Butt-head", and "Zero: Kamikaze Squirrel"
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|'''MA-17''' — '''Adults''': ''Not appropriate for minors.''{{fileref|ConsumersGuide US.pdf|page=6}} The game is suitable for audiences seventeen years of age or older. Games could have lots of blood, graphic violence, mature sexual themes, profanity, drug or alcohol usage. Examples of games with this rating are ''[[Lethal Enforcers]]'', ''[[Mortal Kombat II]]'', ''[[Rise of the Dragon]]'' and the Sega CD version of ''[[Mortal Kombat]]''.
 
|-
 
|-
|[[File:VRC MA17.png|100px]]
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|[[File:Notavailable.svg|120px]]
|'''MA-17''' — '''Mature Audiences''': ''Not appropriate for minors.'' The game was suitable for audiences seventeen years of age or older. Games could have lots of blood, graphic violence, mature sexual themes, profanity, drug or alcohol usage. Examples of games with this rating were: ''Leisure Suit Larry 6: Shape Up or Slip Out!'', ''Lethal Enforcers'', ''Mortal Kombat II'', ''Rise of the Dragon'' and the Sega CD version of ''Mortal Kombat''.
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|'''NYR''' or, '''Not Yet Rated''': This rating only appeared in advertising and indicated that the game had not yet been rated by the V.R.C.
 
|}
 
|}
  
*'''NYR''' or, '''Not Yet Rated''': This rating only appeared in advertising and indicated that the game had not yet been rated by the V.R.C.
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Initially VRC ratings used a simple black and white colour scheme as above, however ratings were often printed in colors matching the color scheme of the box (red for Genesis, purple for Game Gear and blue for Mega-CD). Sega of America also adapted this system for the French speaking customers of Canada, though it was vary rarely used.
 
 
The rating symbols were not always in black and white; they were usually printed in colors matching the color scheme of the box.
 
 
 
==Before the Videogame Rating Council==
 
Before 1993, Sega was known for a more liberal policy with regards to what type of content it would allow in a video game release on a Sega home console. Where as [[Nintendo]] became famous for its strict censorship polices, Sega allowed blood and graphic violence in video games provided that such games had a generic parental advisory label on it.
 
 
 
The first company to take advantage of Sega's moral liberal polices was the company [[RazorSoft]]. In 1990 they released the 1988 computer game ''[[Techno Cop]]'' for the Sega Genesis. In the game you played a cop waging a one-man war against crime. Bits of what was intended to be red blood would come out when you shot criminals and civilians (some of which were children). The game had limited commercial success, but Razor Soft would continue to use mature themes in video games.
 
 
 
In 1991 they released a second computer game called ''[[Stormlord]]'' for the Sega Genesis. In the game you played a knight out on a quest to rescue female fairies who were imprisoned by an evil queen. In the computer version the fairies were nude, but Sega forced Razor Soft to give the fairies clothing when the game was released for the Sega Genesis. Like the game ''Techno Cop'', ''Stormlord'' had limited commercial success and the implied nudity was panned as a cheap gimmick to cover up mediocre games.
 
 
 
That same year Tengen released the popular arcade game ''Pit Fighter'' for the Sega Genesis. The fighting game's characters were created by digital filming. The characters looked realistic and the game was a preview of what Midway Games would perfect with its ''Mortal Kombat'' arcade game. ''Pit Fighter'' had limited success because while its fighting looked more realistic than anyone had ever seen before on the Genesis, the animation was choppy and control did not provide the player with many fighting moves. Razor Soft would try and create a popular fighting game when it released Activision's ''Mondu's Fight Palace'' for the Sega Genesis, under the title of ''Slaughter Sport'', which created characters through the traditional means of animation, however the game's alien characters had a certain subtle mature allure. One of the characters was a female punk that would attack with her mohawk hair.
 
  
In 1992 Namco released ''Splatterhouse 2'' for the Sega Genesis. In the game you played a male character who wore a cursed mask, and had to fight the forces of evil to save your girlfriend. The blood in the game was green ooze that came out of the monsters that you killed. As with the case of the two Razor Soft games, ''Splatterhouse 2'' had a parental advisory label on the game's box in tiny, red print. ''Splatterhouse 2'' was a commercial success and led to the release of ''Splatterhouse 3'' in 1993.
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==History==
 +
Before 1993, Sega was known for a more liberal policy with regards to what type of content it would allow in a video game release on a Sega home console. Whereas [[Nintendo]] became famous for its strict censorship polices, Sega allowed blood and graphic violence in video games provided that such games had a generic parental advisory label on it.
  
These games represented a small trickle of pre-V.R.C. games for the Sega Genesis. Most games were suitable for all audiences and most of these more mature games had limited commercial success because the blood or partial nudity was treated as a gimmick. Yet, two Sega Genesis games in 1992 created a national debate over the content of video and compelled Sega to develop the Videogame Rating Council.
+
The first company to take advantage of Sega's moral liberal polices was the company [[RazorSoft]]. In 1990 they released the 1988 computer game ''[[Technocop]]'' for the Genesis, in which bits of what was intended to be red blood would come out when you shot criminals and civilians (some of which were children). The game had limited commercial success, but RazorSoft would continue to use mature themes in video games which would occasionally stoke the more conservative press and public, including a port of ''[[Stormlord]]'' (with some nudity, later removed after pressure from Sega) and ''[[Death Duel]]''.
  
==''Mortal Kombat''==
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In 1992 Namco released ''Splatterhouse 2'' for the Genesis, a horror-themed side-scrolling action game, which like its arcade predecessor featured graphic violence (and was clearly inspired by the R-rated 1980 film ''[[wikipedia:Friday the 13th (1980 film)|Friday the 13th]]''). Both RazorSoft and Namco put warnings on their game boxes, but there were no strict guidelines demanding that they should do so.
Previous attempts had been made at making an arcade fighting game that had realistic graphic violence and gore. Yet, ''Mortal Kombat'' was the first arcade game to combine realistic digitally created characters with the graphic violence and gore without making the objective mistakes that video & computer game reviewers would point out. The game had a wide range of fighting moves and combination of fighting moves that the player could learn. The arcade game had great graphics and animation and sound. Thus the controversial content could not be seen as a simple gimmick to cover up a mediocre game.
 
  
The video game company Acclaim brought the popular and ultra-violent video game to the Sega Genesis and [[Super Nintendo]] in 1992. Both Sega and Nintendo ordered the game's graphic violence and blood to be toned down.
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1992's ''[[Mortal Kombat]]'' and its subsequent home conversion is thought to have spurred Sega on to taking more affirmative action. The game was very popular precisely because it included digitised actors fighting in scenes of graphic violence. Fearing a public backlash, both major platform holders, Sega and Nintendo ordered for the game's depiction of blood to be toned down, of which publishers Acclaim obliged. Removing blood removed the very essence of the game however, so on the Sega versions, a blood code was kept hidden (although openly aluded to during the opening sequence and was even advertised on television).
  
However, Sega allowed the player to restore the controversial content with a secret code, announced the creation of the Videogame Rating Council and gave ''Mortal Kombat'' a MA-13 rating because you need the secret code to get the controversial content. The result was that the Sega Genesis version of ''Mortal Kombat'' outsold the sanitized Super Nintendo version. However, the commercial success of the game, including a huge marketing campaign by Acclaim to prepare consumers for "Mortal Monday", and the fact that the Videogame Rating Council opened the doorway for games to be sold on a Sega console system with adult content promoted national outrage.
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To compensate, Sega created the VRC to inform parents of what it considered mature content, and ''Mortal Kombat'' was the first game to receive a VRC rating. There was a catch, however - publishers were concerned that higher ratings would eat into sales, so Sega only rated its middle MA-13 rating instead of the expected higher MA-17, as by default the game was considered less violent (i.e. you could not "accidentally" see the MA-17 content). Nintendo meanwhile censored the game, leading to the Genesis version outselling its Super NES counterpart.
  
''Mortal Kombat'' was not the only game to prompt Sega to create the video game rating.
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Sega were nonetheless proud of its rating system and countined to use it for the next 18 months. It suggested that more than a third of Sega consumers were over 18{{magref|gameplayers|0608|8}} and that it was fair to cater for this market.
  
==''Lethal Enforcers''==
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Sega did not roll out the VRC system in other markets (though the would later self-regulate games in Japan under a different (and more relaxed) [[Sega rating]] system). Neither of Sega's systems had any legal force - while a game could be "recommended" for mature audiences, it did not prevent sale to minors.
In 1993 Konami released the popular arcade game ''Lethal Enforcers'' for the Sega Genesis and Sega CD. In the first person game you shot at digitally created images of criminals. The game worked with an optional, blue toy gun called the Konami Justifier that you could buy and shoot at the game's criminals with, as opposed to simply using the regular controller. Lethal Enforcers was part of a series of first person shooting games that came out for the Sega Genesis and Sega CD in the early 1990s.
 
  
The major difference in each game was the setting and the introduction of games on a [[compact disc]] (CD). A CD could store much more memory then a cartridge and thus replaced the digitally created characters with streaming, full motion video. In 1993 American Laser Games brought ''Mad Dog McCree'' to the Sega systems set in the world of the Old West. In 1994 ''Who Shot Johnny Rock?'' changed the setting to the era of 1920's American gangsters, while ''Drug Wars'' was set in the contemporary environment of the US Drug Enforcement Agency's War on Drugs.
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While the VRC was mainly used to rate games for Sega consoles, [[Sierra On-Line]] used the system with the 1994 release of ''Leisure Suit Larry 6: Shape Up or Slip Out!'' (MA-17), which skipped Sega systems.
  
Digital Pictures entered into the first person shooting genre with zombies ''Corpse Killer'' in 1994 and space aliens in ''Ground Zero: Texas''. Sega even got into the genre with enemy aircraft in ''Tom Cat Alley''. These full motion video Sega CD games had cheesy actors, low budget special effects and the Sega CD video capabilities were nowhere near film quality. Often the full motion video was not full screen and it looked grainy and pixelated due to the hardware limitations of the Sega CD. Yet, the graphics were realistic enough to ensure that the games automatically got a MA-13 or a MA-17 rating.
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===Criticism===
 +
Sega's rating system met its fair share of critics, and was openly attacked during the [[1993–94 United States Senate hearings on video games|1993 US congressional hearings on video games]], which had been established following the release of games such as ''Mortal Kombat'', ''[[Doom]]'', ''[[Lethal Enforcers]]'' and ''[[Night Trap]]''.
  
==''Night Trap''==
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Sega's rating decisions were not transparent, and its terms for describing content were vague. There were questions about what Sega meant by "mature" (the idea of 13-year-olds being mature raised questions), and in the beginning, Sega seemingly avoided giving any games the MA-17 label, with ''[[Splatterhouse 3]]'' also walking away with an MA-13.
Games such as ''Lethal Enforcers'' restricted game play to shooting digitally created criminals, zombies and aliens. In 1992 Digital Pictures released a second type of full-motion video game based on voyeurism.
 
  
The premise of ''Night Trap'' was borrowed from slasher films. Sometime in the 1980s, a group of attractive college co-eds drive up to a lakehouse for a weekend slumber party only to find out that their friendly hosts—the Martin family—are Yuppie Vampires and that house is invaded by the "Augers." Your mission is to watch the events going on in the rooms, the low budget special effects and vampire violence to trap the Augers, save the college girls and their kid brother. The game has a timer running and you must figure out when you have to switch the cameras to trap an Auger, save one of your special forces soldiers—including Kelli (Dana Plato) -- or listen to when the Martin family decided to change the security code. Once you memorized what camera you needed to view at what time, the game became a simple mad rush to switch between cameras leaving little time to watch the story unfold. Needless to say ''Night Trap'' has not aged well as full motion video games quickly became an "interactive" fad that died quickly.
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Some saw it as an indication that Sega would no longer be censoring content, leaving it to individual developers and publishers to decide. This ran counter to Nintendo's policy, which since its introduction of the [[NES]] in 1985, had been rigorously policing content released for its platforms. While violence had been accepted in the past, Sega had, until now, still refused to license games with elements of nudity or profanity. Its views on topics such as religious iconography or homosexuality were less clear cut than Nintendo's (who usually rejected anything with political undertones), but by stepping back and allowing the rating system to do the work, this could have in theory given rise to any sort of content being released for a Sega system.
  
Yet, in 1992 ''Night Trap'''s extensive full motion video was groundbreaking and while the game's content was within the boundary of a PG-13 rating, the fact that it had scenes with red liquid in jars and another scene with a female in a nightgown being attacked hinted at what full motion video could do in the future. Sega gave ''Night Trap'' a MA-17 label and the video game industry soon forgot about full motion video games because consumers grew weary of playing games that were either a format of a first person perspective shooting game or a format of switching between cameras in a house or hotel.  
+
Sega itself were seemingly confused about its own policies, opting to drastically alter ''[[Bare Knuckle III]]'' when released as ''[[Streets of Rage 3]]'' in the US (as MA-13). Also, despite the given MA-17 label, both ''[[Rise of the Dragon]]'' and ''[[Snatcher]]'' had some of their "mature" images edited to comply with Sega's undefined standards. The Mega-CD version of ''Mortal Kombat'' was released with an MA-17 label, despite being much the same game as its Mega Drive predecessor (the only difference being the blood code was turned on by default).
  
''Night Trap'' is remembered by many because it was the game most often cited by media watchdog interest groups and members of the U.S. Congress that the video game industry was allowing games with graphic sex and violence in them.
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Some publishers were concerned that the GA rating would put off older players, as they would not want to be associated with "kiddie games"{{magref|gameplayers|0608|8}}. There were suggestions that content would be added to push more games up to MA-13{{magref|gameplayers|0608|8}}, thus being more in-line with the Sega audience.
  
==Entertainment Software Rating Board==
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As with other rating systems, Sega struggled to communicate how the VRC worked to the general public. As the system only applied to Sega games, and only Sega was enforcing it, it was up to the company to single-handedly both explain what a rating system ''was'', and what the ratings actually meant. Video games were far less ubiquitous in 1993, and were often thought of as children's toys. It may not have occurred to some parents that video games ''needed'' ratings - that the technology had progressed to the point where depicting realistic violence was even possible.
Sega phased out the Videogame Rating Council in late 1994 when the entire American video game industry agreed to follow the independent [[Entertainment Software Rating Board]]. The old Sega ratings can still be found on video games and advertisements that appeared from 1993 - 1994.
 
  
==Criticism==
+
Rivals Nintendo refused to even consider a rating system, believing that all Nintendo games should be suitable for all players{{magref|gameplayers|0608|8}}. Nintendo would later lobby against the very concept of violent video games, suggested by Sega as a plot to undermine their sales (Sega's typical audience being notably older than Nintendo's). Despite this violent games were released on the [[Super NES]], such as  ''[[Mortal Kombat II]]'' (blood intact) the following year (with publishers Acclaim this time voluntarily rating it unsuitable for people under 17).
Many video game reviewers and consumers saw the introduction of the Videogame Rating Council as a sign that Sega of America was no longer going to censor the content of video games sold for a Sega home console. While Sega had tolerated blood and graphic violence in video games pre-V.R.C., nudity, profanity, and homosexuality had remained prohibited themes and were often themes removed before an original computer game or a role-playing game was released for the English speaking Sega market.
 
  
In addition, Sega of America never released brochures to the public or explained the qualifications for a game getting a particular rating and thus there seemed to be inconsistencies. For example, the Sega CD editions of two computer games; ''Rise of the Dragon'' and ''Snatcher'' both got the MA-17 label and it was assumed that it was because of the violence, profanity, and sexual innuendos that existed, but Sega never explained. Another example, would be the fact that the Sega Genesis version of ''Mortal Kombat'' was given a MA-13 label, while the Sega CD version of the game was given a MA-17 label, with the only major content difference between the two games was that you needed to enter in a secret code in order for all the blood and graphic violence to be seen in the Sega Genesis edition. In the Sega CD edition the player had to enter in a secret code which would actually tone down the blood and graphic violence.
+
While some consumer groups commended Sega's attempts at rating content, it was suggested than an independant authority would serve the role better{{magref|gameplayers|0608|8}}. This is exactly what would happen with the formation of the ESRB, which all major North American video game publishers signed up to in 1994. It was argued (particularly in the early years) that the ESRB was no better, with vague "T" and "M" ratings that did not specify content, however the rules have been significantly tightened since then and it has remained a standard in North America ever since.
  
Further complicating the situation was that games sold for the Sega home console systems were still being censored. Despite the MA-17 label, both ''Rise of the Dragon'' and ''Snatcher'' had some of the mature images edited. Even Sega of America did not seem to be taking its own rating system seriously as it radically altered ''Streets of Rage 3'' before it was sold outside of Japan, including the removal of a playable gay character.
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==External links==
 +
*''[https://www.edweek.org/education/coalition-to-develop-rating-system-for-video-games/1993/12 Coalition To Develop Rating System for Video Games]'' article by Mark Walsh at ''[https://www.edweek.org Education Week]''
  
[[Category:Game Content Rating Systems]]
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==References==
 +
<references />
 +
[[Category:Game content rating systems]]
 
[[Category:Sega]]
 
[[Category:Sega]]

Latest revision as of 22:35, 23 August 2024

The Videogame Rating Council (V.R.C.) was introduced by Sega of America in the summer of 1993 to rate the content of video games released for Sega systems (at this point, the Sega Mega Drive (Genesis), Sega Game Gear and Sega Mega CD (Sega CD)).

Sega voluntarily created this rating system in response to a growing public outcry over the supposed dangers of violent video games. It was phased out in late 1994 when the entire American video game industry agreed to follow the independent Entertainment Software Rating Board (ESRB).

Ratings

VRC GA.png GAGeneral Audiences: Appropriate for all audiences.[1] No blood or graphic violence. No profanity, no mature sexual themes and no usage of drugs or alcohol. Examples of games with this rating are: Disney's Aladdin, Ecco the Dolphin, Earthworm Jim, Sonic the Hedgehog 3, Sparkster, and most sports and puzzle games.
VRC MA13.png MA-13Mature Audiences: Parental Discretion Advised.[1] The game is suitable for audiences thirteen years of age or older. Game could have some blood in it and more graphic violence than a "GA" game. Examples of games with this rating are Bram Stoker's Dracula, Flashback: The Quest for Identity, Super Street Fighter II, Lunar: The Silver Star and Wing Commander.
VRC MA17.png MA-17Adults: Not appropriate for minors.[1] The game is suitable for audiences seventeen years of age or older. Games could have lots of blood, graphic violence, mature sexual themes, profanity, drug or alcohol usage. Examples of games with this rating are Lethal Enforcers, Mortal Kombat II, Rise of the Dragon and the Sega CD version of Mortal Kombat.
Notavailable.svg NYR or, Not Yet Rated: This rating only appeared in advertising and indicated that the game had not yet been rated by the V.R.C.

Initially VRC ratings used a simple black and white colour scheme as above, however ratings were often printed in colors matching the color scheme of the box (red for Genesis, purple for Game Gear and blue for Mega-CD). Sega of America also adapted this system for the French speaking customers of Canada, though it was vary rarely used.

History

Before 1993, Sega was known for a more liberal policy with regards to what type of content it would allow in a video game release on a Sega home console. Whereas Nintendo became famous for its strict censorship polices, Sega allowed blood and graphic violence in video games provided that such games had a generic parental advisory label on it.

The first company to take advantage of Sega's moral liberal polices was the company RazorSoft. In 1990 they released the 1988 computer game Technocop for the Genesis, in which bits of what was intended to be red blood would come out when you shot criminals and civilians (some of which were children). The game had limited commercial success, but RazorSoft would continue to use mature themes in video games which would occasionally stoke the more conservative press and public, including a port of Stormlord (with some nudity, later removed after pressure from Sega) and Death Duel.

In 1992 Namco released Splatterhouse 2 for the Genesis, a horror-themed side-scrolling action game, which like its arcade predecessor featured graphic violence (and was clearly inspired by the R-rated 1980 film Friday the 13th). Both RazorSoft and Namco put warnings on their game boxes, but there were no strict guidelines demanding that they should do so.

1992's Mortal Kombat and its subsequent home conversion is thought to have spurred Sega on to taking more affirmative action. The game was very popular precisely because it included digitised actors fighting in scenes of graphic violence. Fearing a public backlash, both major platform holders, Sega and Nintendo ordered for the game's depiction of blood to be toned down, of which publishers Acclaim obliged. Removing blood removed the very essence of the game however, so on the Sega versions, a blood code was kept hidden (although openly aluded to during the opening sequence and was even advertised on television).

To compensate, Sega created the VRC to inform parents of what it considered mature content, and Mortal Kombat was the first game to receive a VRC rating. There was a catch, however - publishers were concerned that higher ratings would eat into sales, so Sega only rated its middle MA-13 rating instead of the expected higher MA-17, as by default the game was considered less violent (i.e. you could not "accidentally" see the MA-17 content). Nintendo meanwhile censored the game, leading to the Genesis version outselling its Super NES counterpart.

Sega were nonetheless proud of its rating system and countined to use it for the next 18 months. It suggested that more than a third of Sega consumers were over 18[2] and that it was fair to cater for this market.

Sega did not roll out the VRC system in other markets (though the would later self-regulate games in Japan under a different (and more relaxed) Sega rating system). Neither of Sega's systems had any legal force - while a game could be "recommended" for mature audiences, it did not prevent sale to minors.

While the VRC was mainly used to rate games for Sega consoles, Sierra On-Line used the system with the 1994 release of Leisure Suit Larry 6: Shape Up or Slip Out! (MA-17), which skipped Sega systems.

Criticism

Sega's rating system met its fair share of critics, and was openly attacked during the 1993 US congressional hearings on video games, which had been established following the release of games such as Mortal Kombat, Doom, Lethal Enforcers and Night Trap.

Sega's rating decisions were not transparent, and its terms for describing content were vague. There were questions about what Sega meant by "mature" (the idea of 13-year-olds being mature raised questions), and in the beginning, Sega seemingly avoided giving any games the MA-17 label, with Splatterhouse 3 also walking away with an MA-13.

Some saw it as an indication that Sega would no longer be censoring content, leaving it to individual developers and publishers to decide. This ran counter to Nintendo's policy, which since its introduction of the NES in 1985, had been rigorously policing content released for its platforms. While violence had been accepted in the past, Sega had, until now, still refused to license games with elements of nudity or profanity. Its views on topics such as religious iconography or homosexuality were less clear cut than Nintendo's (who usually rejected anything with political undertones), but by stepping back and allowing the rating system to do the work, this could have in theory given rise to any sort of content being released for a Sega system.

Sega itself were seemingly confused about its own policies, opting to drastically alter Bare Knuckle III when released as Streets of Rage 3 in the US (as MA-13). Also, despite the given MA-17 label, both Rise of the Dragon and Snatcher had some of their "mature" images edited to comply with Sega's undefined standards. The Mega-CD version of Mortal Kombat was released with an MA-17 label, despite being much the same game as its Mega Drive predecessor (the only difference being the blood code was turned on by default).

Some publishers were concerned that the GA rating would put off older players, as they would not want to be associated with "kiddie games"[2]. There were suggestions that content would be added to push more games up to MA-13[2], thus being more in-line with the Sega audience.

As with other rating systems, Sega struggled to communicate how the VRC worked to the general public. As the system only applied to Sega games, and only Sega was enforcing it, it was up to the company to single-handedly both explain what a rating system was, and what the ratings actually meant. Video games were far less ubiquitous in 1993, and were often thought of as children's toys. It may not have occurred to some parents that video games needed ratings - that the technology had progressed to the point where depicting realistic violence was even possible.

Rivals Nintendo refused to even consider a rating system, believing that all Nintendo games should be suitable for all players[2]. Nintendo would later lobby against the very concept of violent video games, suggested by Sega as a plot to undermine their sales (Sega's typical audience being notably older than Nintendo's). Despite this violent games were released on the Super NES, such as Mortal Kombat II (blood intact) the following year (with publishers Acclaim this time voluntarily rating it unsuitable for people under 17).

While some consumer groups commended Sega's attempts at rating content, it was suggested than an independant authority would serve the role better[2]. This is exactly what would happen with the formation of the ESRB, which all major North American video game publishers signed up to in 1994. It was argued (particularly in the early years) that the ESRB was no better, with vague "T" and "M" ratings that did not specify content, however the rules have been significantly tightened since then and it has remained a standard in North America ever since.

External links

References