Deith Leisure

From Sega Retro

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Deith Leisure
Founded: 1983-03-31
Unit 2 Industrial Estate, Leigh Close, New Malden, Surrey, KT3 3NL, United Kingdom[1]

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Deith Leisure Ltd. was a company responsible for distributing Sega arcade machines in the United Kingdom during the 1990s.

Deith Leisure's roots can be traced back to 1974, when Bill Ruffler and Bob Deith set up an amusement company, Ruffler and Death Ltd.. In 1983 the company was "de-merged", with Deith Leisure becoming an independent business. By the late 1980s Deith Leisure had exclusive UK distribution agreements with many Japanese and American arcade game companies. It also manufactured arcade games locally, cutting costs on shipping completed products from overseas.

Deith Leisure was jointly acquired by Sega and Namco on 20th December 1990, though it appears Namco had relinquished it's stake in the business by 1991, wherein Deith Leisure became completely owned by Sega Europe. At its peak, the company had offices across Europe[2].

Sega closed Deith Leisure in January 2000, selling its amusement with prize (AWP) division to Cirsa and its spare parts division to Suzu. Bob Deith left the company at around the same time. Cirsa then sold Deith Leisure to Crown Leisure. The company technically continued to exist as Sega Amusements Europe (its official name since 1997, but still trading as Deith Leisure) until 2015.


Model 2

  • (1995)
  • (1996)
  • (1996)
  • (1997)

Model 3

  • (1998)
  • (1998)


  • (1998)
  • (1999)



  1. (Wayback Machine: 1998-06-12 18:48)
  2. (Wayback Machine: 1998-06-12 18:59)
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