History of Sega in France
From Sega Retro
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|History of Sega in France|
|Sega distributor(s): ITMC (198x-198x), Master Games Systeme France (1987-1988), Virgin (1988-1991), Sega Europe (1991-2001), Big Ben Interactive (2001-2005), Sega Europe (2005-2012) Koch Media (2012-present)|
In the 70s France was one of the countries where Sega imported its game machines.
In 1987 Master Games Systeme France released the Sega Master System in France, a year later Virgin took over French and German distribution along with their existing UK distribution (through Virgin Mastertronic). 
Virgin's European Sega distribution business including France was bought out by Sega in 1991, with the new company named Sega Europe.
In 1996, TCI's technology group got the rights to distribute Sega Channel in France.The distributor was supposed to be Multithematiques S.A but it is not known if this happened.
In 2001, after the break in Dreamcast production, the Sega crisis began. Sega Europe has closed its branch in France.This year, Sega has chosen Big Ben Interactive as a distributor. Sega Europe returned around 2005.Following restructuring in 2012 Sega Europe closed down it's French operations, handing over distribution to Koch Media.