History of Sega in Taiwan

From Sega Retro

This short article is in need of work. You can help Sega Retro by adding to it.

History of Sega in Taiwan
Official Sega distributor(s): Aaronix (198x-198x), Wenmao Co.Ltd (199x-199x), Sega Taiwan (1992-present), Quanwei (199x-199x), SKC (199x-199x), Media Master Information (199x-200x), Pacific T-ZONE (199x-200x), New Era (2005-2019), Interwise (200x-20xx), AtGames (2005-present)

Sega has had operations in Taiwan (officially known as the Republic of China) since the early 1970s, when Taiwan was one of the countries where Sega imported its game machines, however its dubious political status means it is often confused with the People's Republic of China, otherwise known simply as China. Both modern China and Taiwan were originally united as the same country until 1949, when the Chinese Revolution saw China's ruling party, the Kuomintang, "pushed off" the mainland. Taiwan has since experienced rapid growth and has transformed into a multi-party democratised nation. In contrast, though mainland China is the fastest growing nation in the world, it is exceptionally difficult to market and produce video games in this region due to tight restrictions imposed by the state.


Sega's endeavours in Taiwan are hard to track at the present time, however an early partnership with Aaronix saw officially licensed versions of the SG-1000 (Aaronix first generation), SG-1000 II (Aaronix II), Sega Mark III (Aaronix for the 3rd generation) and Sega Master System (Aaronix for the 4th generation) released in the country.[1][2]

Sega Taiwan

Taiwan presumably fits within Sega's definition of "Asia", and has therefore likely received Sega-branded NTSC versions of the Sega Mega Drive (distributed by Wenmao Co.Ltd ) and Sega Saturn too (distributed by Quanwei). Sega has had an official branch of the company since 1981, though did not form Sega Taiwan until 1992. Sega does not produce games within Taiwan, but does maintain a large share of the arcade market in this region, as well as running a Sega World.

Taiwanese factories, as is the case for many Asian countries, are often responsible for the manufacturing of electronics equipment, including video game consoles, accessories and games designed by Sega. However, cheap manufacturing costs and relaxed copyright laws have led to Taiwan being a hub for unlicensed hardware and software too. The majority of unlicensed video games for third and fourth generation video games (such as the NES/Famicom and Sega Mega Drive) originate from the country.

Taiwan was the first country outside of Japan and the U.S. to receive the Sega Channel around September/October of 1995.

Sega introduced Pico to Taiwan and Indonesia in late 1997 and expects to achieve total sales of 330,000 units in both countries by 2000.[3]

Pacific T-ZONE distributed Sega Dreamcast.Dreamcast was well received in this country, and by August 2000, 400,000 consoles had been sold. This month it was announced that GigaMedia together with Sega.com Asia will launch a online service for consoles, but it never happened.

Sega Amusement Taiwan dealt with the service of entertainment facilities.[4]

AtGames has been distributing games since 2005.[5]

Several games released by New Era have appeared in Taiwan.

Taiwanese developers

Taiwanese companies such as C&E and Realtec have managed to get their unlicensed products overseas, and C&E's Xin Qi Gai Wang Zi (otherwise known as Beggar Prince) was given a global release by Super Fighter Team. C&E would later work with Game Bank to release official Saturn games, and another Taiwanese developer, Softstar Entertainment, received a publisher's license of their own. Koei was one of the first Japanese video game companies to have active operations in both China and Taiwan, so Saturn games such as Sangokushi IV and Sangokushi V have seen official releases in these regions.


History of Sega by Country
Afghanistan | Armenia | Azerbaijan | Bahrain | Bangladesh | Bhutan | Brunei | Cambodia | China | Georgia | Hong Kong | India | Indonesia | Iran | Iraq | Israel | Japan | Jordan | Kazakhstan | Kuwait | Kyrgyzstan | Laos | Lebanon | Malaysia | Maldives | Mongolia | Myanmar | Nepal | North Korea | Oman | Pakistan | Philippines | Qatar | Russia | Saudi Arabia | Singapore | South Korea | Sri Lanka | Syria | Taiwan | Tajikistan | Thailand | East Timor | Turkey | Turkmenistan | United Arab Emirates | Uzbekistan | Vietnam | Yemen
North America
Antigua and Barbuda | Bahamas | Barbados | Belize | Canada | Costa Rica | Cuba | Dominica | Dominican Republic | El Salvador | Grenada | Guatemala | Haiti | Honduras | Jamaica | Mexico | Nicaragua | Panama | Puerto Rico | Saint Kitts and Nevis | Saint Lucia | Saint Vincent and the Grenadines | Trinidad and Tobago | USA
South America
Argentina | Bolivia | Brazil | Chile | Colombia | Ecuador | Guyana | Paraguay | Peru | Suriname | Uruguay | Venezuela
Albania | Andorra | Austria | Belarus | Belgium | Bosnia and Herzegovina | Bulgaria | Croatia | Cyprus | Czechia | Denmark | Estonia | Finland | France | Germany | Gibraltar | Greece | Greenland | Hungary | Iceland | Ireland | Italy | Latvia | Liechtenstein | Lithuania | Luxembourg | Malta | Moldova | Monaco | Montenegro | Netherlands | North Macedonia | Norway | Poland | Portugal | Romania | San Marino | Serbia | Slovakia | Slovenia | Spain | Sweden | Switzerland | Ukraine | United Kingdom
Australia and Oceania
Australia | Fiji | Guam | Kiribati | Marshall Islands | Micronesia | Nauru | New Zealand | Palau | Papua New Guinea | Samoa | Solomon Islands | Tonga | Tuvalu | Vanuatu
Algeria | Djibouti | Egypt | Ghana | Kenya | Libya | Mauritania | Morocco | Namibia | Nigeria | Sierra Leone | Somalia | South Africa | Tunisia | Uganda | Zambia