History of Sega in Mongolia

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Mongolia 
History of Sega in Mongolia

With Mongolia's democratization in 1990, video games were introduced to the country.

One of the first popular home consoles were the famiclones, especially the Subor called here Khujaa (хужаа) due to the fact that it was imported from China[1]. Brick Game called here Tetris was a popular handheld game.

The first Sega consoles were released in Mongolia in the mid-90s, around 1995. The first and most popular console was Mega Drive 2 called here simply Sega which in the years 1996-2000 was the leader of the Mongolian gaming market. There were many Sega Centers also called Sega Playgrounds, where people played for hours on the Mega Drive consoles. This solution was very popular due to the fact that having a console at home was much more expensive than the hour fee for the playing. The most popular games for the 16-bit Sega in Mongolia were 2D fighting games, with Mortal Kombat series being the most famous around here[2]. The Mortal Kombat 3 and Ultimate Mortal Kombat 3 were one of the very few games that got manuals translated into Mongolian language. "Dunkin" released special gum series with caps from MK video games[3]. High popularity of Mega Drive meant that clones and pirate games were also distributed in the region. A lot of the consoles delivered here were Chinese clones of original 16-bit Sega and some of the these can also be found today[4][5]. Similar to other parts of the world, next consoles produced by Sega, that is Saturn and Dreamcast, did not achieve such results in the country and remained rather a curiosity.

Mega Drive became so popular that people started to using word "Sega" as a synonym to video games, with PlayStation (which was released in Mongolia around 1998) was called sometimes "Sega" or "Sega PlayStation"[6], just like other console for example Brick Game refered to as "Sega Tetris". A lot of people started saying that they played Mario on "Sega", or that "Sega" brought Tetris to Mongolia, or that they played Sonic on PlayStation.

Nowadays, Mongolian media attribute the Sega console unleashing a wave of popularity for video games, which according to them results in today's addiction to the games of many Mogul players[7].

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