History of Sega in Lithuania

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History of Sega in Lithuania
Official Sega distributor(s): Vilandra (1995-1998), Andrico (2008-2013), Gamelab (2009-2013), TKM Baltics (2014-2019), iWare Distribution (2019-present)

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In March 11, 1990 Lithuania declared independence from the USSR and became an independent state. For foreign companies such as Sega, this meant a new market must be obtained.

Since the beginning of the 90s in the Baltic States, Zhiliton 938-A famiclone began to enjoy popularity. It had the same housing as the Sega Mega Drive. However, no one suspected that the console was similar to the Sega products due to its lack in this region. UFO, Liko, Terminator 2 and Subor were also popular.

In 1993 Steepler reached this region. Dendy enjoyed interest, but the console was not as popular as Zhiliton. In 1994, the company decided to release Sega clones and later, the company took up the sale of Nintendo products which, as in the rest of the Baltic countries, proved to be not very popular.[1]

The first Sega official consoles appeared in 1995. The representative was Vilandra which started distribution and promotion of Sega Mega Drive model II, Sega Master System model II, Sega Game Gear One of the first was a trip to Disneyland and in the console boxes there were lottery cards for this event. In children's magazines such as Mickey Mouse and Genys appeared sponsored articles about Sega games and consoles as well as a lottery with prizes. In autumn 1995, Sega Mega-CD II and Mega Drive 32X were released. In 1996, the focus was on the Sega Saturn promotion, which could also be won in some children's magazines. In 1997, apart from winning consoles, there was a trip to Sega World to win. Unfortunately, Saturn was a very expensive console and in 1998 due to poor sales of this console, Vilandra withdrew from further distribution.

Mega Drive with Famiclones and Playstation still remains as one of the most popular consoles from the 90s in this region. Some stores sold even pirate games like for example Merkurijus.

Sega Dreamcast reached Lithuania in 2000, but it is not known who distributed the consoles.

In 2008 Andrico became a distributor.[2] In 2009, the company made an agreement with Gamelab regarding the sale of games in the region of the Baltic states.[3] The cooperation ended in 2013.In 2014, the Latvian company TKM Baltics became the distributor of Sega games in this region.The games were mainly available for purchase on the Gamebalt website.[4]

iWare Distribution became a distributor in 2019.

Several publishers from Russia have also released Sega games in this country. 1C-SoftClub sold, among others, Sonic All-Stars Racing Transformed and Football Manager 2011.Akella released Sakura Taisen in the Baltic States.There were also many pirate games on PC from Russia.


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Reviews of Sega games and a list of official distributors in Mickey Mouse (LT) #30: "8/1995" (1995-xx-xx)

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List of official Sega distributors (Bottom right) in Kiber Zona (LT) #5: "Geguze 1997" (1997-xx-xx)
also published in:

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Console offer at Baitukas in the late 1990s

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Console offer at Baitukas in the early 2000s


Mega Drive clones

Until today in Lithuania can be find the bootlegs of the Sega Mega Drive console and games. They are mainly from Russia.

References

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