History of Sega in Portugal

From Sega Retro

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Portugal 
History of Sega in Portugal
Official Sega distributor(s): Ecoplay (1991-present)

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In the 70s Portugal was one of the countries where Sega imported its game machines.[1]

Ecofilmes began distributing Sega consoles in Portugal in 1991, starting with the release of Mega Drive, Master System II and Game Gear with every game and console having Garantia Sega Portugal logo to distinguish original from clones and imports. An advertising campaign was launched under the name of É mais forte que tu! and in 1992, Ecofilmes created Clube Sega. In later years, they also distributed the Mega CD and Mega Drive 32X.

Sega consoles (especially the Mega Drive) were popular in Portugal. Ecofilmes has started importing some titles from outside of Europe such as Mega Man (Game Gear), Jungle Strike (Game Gear), F1 (NTSC Mega Drive) and Dragon Ball Z: Buyuu Retsuden (Mega Drive). They also seem to be the only officially licensed company to provide regional converters for Dragon Ball Z: Buyuu Retsuden's distribution in the region before the French release came out.

Tectoy Master System III Compact was sold in Portugal along with two exclusive Tectoy products not released elsewhere in Europe; Sapo Xule - S.O.S Lagoa Poluida and Game Box Série Esportes. Ecofilmes also exported the same Master System model to Spain. In May 1996, Sega also announced that it would support Mega Drive sales in Portugal.[2] In January 1996, TCI's technology group got the rights to distribute Sega Channel in Portugal, but it isn't known that the service was launched there.[3] On the wave of popularity, Mega Drive Ecoplay released a clone called Mega Game II. This probably happened after the original Mega Drive was withdrawn from the market.

Ecofilmes also distributed Sega Saturn which got pretty well sells results, beating Playstation in the country. They also distributed Sega Dreamcast in Portugal. After that, Ecofilmes changed name to Ecoplay and continue to sell Sega games until this day.

References

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