History of Sega in Czechia

From Sega Retro

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History of Sega in Czechia
Official Sega distributor(s): Independent retail outlets (1988-1990), Sega CSRF (1990-1992), Datart (1993-1996), ITO CS (1993-1996), Popron Distribuce (1994-1996), DDC Agency (1996-1998), Fliko (2000-2002), CD Projekt (2004-2016), Cenega (2016-present)

Czechoslovakia

Print advert in BIT (SK) #13: "10/1992" (1992-10-01)

Throughout its existence, Czechoslovakia saw the release of the Sega Master System console. Sega started selling its products in Czechoslovakia in 1988. The sale of video games was handled by independent retail outlets. In 1990, Sega established an office in this country.[1] Consoles were sold by authorized distributors such as IBEA in Slovakia or Enisof in the Czech Republic. On January 1, 1993, Czechoslovakia split into two different countries.

Datart, ITO CS and Popron Distribuce

After the break-up, Datart became the authorized distributor of Sega, which released Mega Drive I, Master System II and Game Gear. At the end of 1993, the second distributor, ITO CS, was selected. This is also where the popularity of Sega consoles on the market began to grow and soon these video games became quite widespread in the Czech Republic. In 1994, in addition to the appearance of the Mega Drive II and Mega CD II, a third authorized distributor, Popron Distribuce, was selected. From that moment on, distributors also started to create Czech game manuals for Sega consoles. Third-party companies also created their own structures, such as the Schiel Games Shop.

Popron did not want to wait for the European premiere of Sega Saturn, so in the first half of 1995 he started importing Japanese versions of the console, which cost 25,000 CZK.[2]. At that time, the Mega Drive 32X and Sega Multi Mega officially appeared in the Czech Republic.

In addition to the official consoles, there were also famiclones on the market such as Terminator 2 modeled on Sega Mega Drive, Bel Game, Pegasus IQ-502, Video Game-GT3300, Micro Genius (via Atelier) and many more.

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Print advert in Excalibur (CZ) #16 (1993-04-10)
also published in:
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Print advert in Excalibur (CZ) #21 (1993-12-10)
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Print advert in Score (CZ) #10: "Říjen 1994" (1994-10-01)
also published in:
  • Score (CZ) #11: "Listopad 1994" (1994-11-01)[7]
  • Score (CZ) #12: "Prosinec 1994" (1994-12-01)[8]
  • Score (CZ) #13: "Leden 1995" (1995-01-01)[9]
  • Score (CZ) #14: "Únor 1995" (1995-02-01)[10]
  • Score (CZ) #15: "Březen 1995" (1995-03-01)[11]
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Print advert in LeveL (CZ) #4: "Květen 1995" (1995-05-01)


DDC Agency

In 1996, the DDC Agency became a distributor of Sega and Atari in the Czech Republic and Slovakia and released Sega Saturn. The company had four authorized distributors in the Czech Republic:

In addition to the large Saturn promotion in 1996-1997, the company has published a specialized magazine called Sega News which could be bought from any authorized Sega retailer. Despite the big effort, Saturn sold poorly. From the spring of 1997, Sega consoles were less and less advertised and the Sega brand began to lose its importance in the Czech Republic. Authorized distributors were selling Saturn and Mega Drive until 1998.

During this time, a lot of unlicensed Sega Mega Drive clones appeared. The best known seller was Sat Game. Pirate consoles and games could be bought with instructions in Czech.

In second half of the 90s, Comex became distributor of Sega arcades.[12]

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Print advert in Score (CZ) #34: "Říjen 1996" (1996-10-01)
also published in:
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Print advert in Score (CZ) #34: "Říjen 1996" (1996-10-01)
also published in:


Fliko and Dynamic Systems

Sega Dreamcast appeared in March 2000. Fliko was selected as the general importer of Sega products. Many hopes that Sega will launch an internet connection, however, this did not happen mainly because Sega did not choose its representative who was to deal with this issue and extend the promotion of the console. The situation became even more complicated when it turned out that Dreamcast, due to its high price, is selling very poorly in these countries. In February 2000, it was estimated that there were less than 1000 Dreamcasts in the Czech Republic. It is worth noting that at the same time there were over 60,000 first PlayStation models in this country. These circumstances associated with the collapse of Dreamcast in Western Europe resulted in Sega's lack of further interest in this market.[23].

At the same time, Sega games from Empire were distributed by Dynamic Systems.

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Print advert in LeveL (CZ) #71: "Prosinec 2000" (2000-1x-xx)


CD Projekt and Cenega

In 2004, the CD Projekt company became a distributor of Sega in the Czech Republic and Slovakia.[24]The company slowly became a representative of Sega in other countries of the Visegrad Group. In 2016, Cenega become representative of Sega.[25]

References

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