History of Sega in Czechia

From Sega Retro

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History of Sega in Czechia
Official Sega distributor(s): Independent retail outlets (1988-1990), Sega CSRF (1990-1992), IBEA (1992), Datart (1993-1996), ITO CS (1993-1996), Popron Distribuce (1994-1996), DDC Agency (1996-1998), Fliko (2000-2002), CD Projekt (2004-2016), Cenega (2016-present)

Czechoslovakia

Print advert in BIT (SK) #13: "10/1992" (1992-10-01)

Sega did not start selling their electronic games in the former Czechoslovakia until 1988, via independent retail outlets. Sega first office being established in 1990.[1]

After the fall of communism, the Czech Republic and Slovakia still constituted one state.

From 1992 distributor of Sega was IBEA (International Business Arrangements) which continued to sell the Master System.

On 1 January, 1993 the Czechoslovakia broke up into separate states.

Datart, ITO CS and Popron Distribuce

After the breakup in 1993, Datart became the autorized distributor of Sega and released Mega Drive I, Master System II and Game Gear. In late 1993, another authorized distributor was selected, which was ITO CS. In 1994, Sega Mega Drive II and Sega Mega CD II were released and third authorized distributor was also chosen, which was Popron Distribuce. In 1995, Mega Drive 32X and Sega Multi Mega appeared. Popron did not want to wait for the European premiere of Sega Saturn, so they released an imported version from Japan. The console cost CZK 25,000.[2]

Games and consoles were distributed with special instructions in Czech. After some time, other companies began to create their own instructions, for example Schiel Games Shop. Consoles were popular and very widespread.

During this time, many famiclone began to appear in Czech Republic, such as Terminator 2 modeled on Sega Mega Drive, Belgame, Pegasus and Video Game-GT3300.

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Print advert in Excalibur (CZ) #16 (1993-04-10)
also published in:

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Print advert in Excalibur (CZ) #21 (1993-12-10)

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Print advert in Score (CZ) #10: "Říjen 1994" (1994-10-01)
also published in:
  • Score (CZ) #11: "Listopad 1994" (1994-11-01)[7]
  • Score (CZ) #12: "Prosinec 1994" (1994-12-01)[8]
  • Score (CZ) #13: "Leden 1995" (1995-01-01)[9]
  • Score (CZ) #14: "Únor 1995" (1995-02-01)[10]
  • Score (CZ) #15: "Březen 1995" (1995-03-01)[11]

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Print advert in LeveL (CZ) #4: "Květen 1995" (1995-05-01)


DDC Agency

In 1996, the DDC Agency became a distributor of Sega and Atari in the Czech Republic and Slovakia and released Sega Saturn. The company had four authorized distributors in the Czech Republic:

In addition to the large Saturn promotion in 1996-1997, the company has published a specialized magazine called Sega News which could be bought from any authorized Sega retailer. Despite the big effort, the console sold poorly. Authorized distributors continued to sell Sega Saturn and Sega Mega Drive games and consoles until 1998.

During this time, a lot of unlicensed Sega Mega Drive clones appeared. The best known seller was Sat Game. Pirate consoles and games could be bought with instructions in Czech.

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Print advert in Score (CZ) #34: "Říjen 1996" (1996-10-01)
also published in:

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Print advert in Score (CZ) #34: "Říjen 1996" (1996-10-01)
also published in:


Fliko and Dynamic Systems

Sega Dreamcast appeared in March 2000. Fliko was selected as the general importer of Sega products. Many hopes that Sega will launch an internet connection, however, this did not happen mainly because Sega did not choose its representative who was to deal with this issue and extend the promotion of the console. The situation became even more complicated when it turned out that Dreamcast, due to its high price, is selling very poorly in these countries. In February 2000, it was estimated that there were less than 1000 Dreamcasts in the Czech Republic. It is worth noting that at the same time there were over 60,000 first PlayStation models in this country. These circumstances associated with the collapse of Dreamcast in Western Europe resulted in Sega's lack of further interest in this market.[22].

At the same time, Sega games from Empire were distributed by Dynamic Systems.

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Print advert in LeveL (CZ) #71: "Prosinec 2000" (2000-1x-xx)


CD Projekt and Cenega

In 2004, the CD Projekt company became a distributor of Sega in the Czech Republic and Slovakia.[23]The company slowly became a representative of Sega in other countries of the Visegrad Group. In 2016, Cenega become representative of Sega.[24]

References

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