History of Sega in Czechia
From Sega Retro
|History of Sega in Czechia|
|Official Sega distributor(s): Independent retail outlets (1988-1990), Sega CSRF (1990-1992), IBEA (1992), Datart (1993-1996), ITO CS (1993-1996), Popron Distribuce (1994-1996), DDC Agency (1996-1998), Fliko (2000-2002), CD Projekt (2004-2016), Cenega (2016-present)|
After the fall of communism, the Czech Republic and Slovakia still constituted one state.
From 1992 distributor of Sega was IBEA (International Business Arrangements) which continued to sell the Master System.
On 1 January, 1993 the Czechoslovakia broke up into separate states.
Datart, ITO CS and Popron Distribuce
After the breakup in 1993, Datart became the autorized distributor of Sega and released Mega Drive I, Master System II and Game Gear. In late 1993, another authorized distributor was selected, which was ITO CS. In 1994, Sega Mega Drive II and Sega Mega CD II were released and third authorized distributor was also chosen, which was Popron Distribuce. In 1995, Mega Drive 32X and Sega Multi Mega appeared. Popron did not want to wait for the European premiere of Sega Saturn, so they released an imported version from Japan. The console cost CZK 25,000.
Games and consoles were distributed with special instructions in Czech. After some time, other companies began to create their own instructions, for example Schiel Games Shop. Consoles were popular and very widespread.
During this time, many famiclone began to appear in Czech Republic, such as Terminator 2 modeled on Sega Mega Drive, Belgame, Pegasus and Video Game-GT3300.
also published in:
- Trojanec- Brno and South Moravia
- Ozón-West Bohemia and North Bohemia
- Euro Shop Ostrava-North Moravia and the East Bohemia
- Zlatý Tygr- South Bohemia
In addition to the large Saturn promotion in 1996-1997, the company has published a specialized magazine called Sega News which could be bought from any authorized Sega retailer. Despite the big effort, the console sold poorly. Authorized distributors continued to sell Sega Saturn and Sega Mega Drive games and consoles until 1998.
During this time, a lot of unlicensed Sega Mega Drive clones appeared. The best known seller was Sat Game. Pirate consoles and games could be bought with instructions in Czech.
also published in:
also published in:
Fliko and Dynamic Systems
Sega Dreamcast appeared in March 2000. Fliko was selected as the general importer of Sega products. Many hopes that Sega will launch an internet connection, however, this did not happen mainly because Sega did not choose its representative who was to deal with this issue and extend the promotion of the console. The situation became even more complicated when it turned out that Dreamcast, due to its high price, is selling very poorly in these countries. In February 2000, it was estimated that there were less than 1000 Dreamcasts in the Czech Republic. It is worth noting that at the same time there were over 60,000 first PlayStation models in this country. These circumstances associated with the collapse of Dreamcast in Western Europe resulted in Sega's lack of further interest in this market..
CD Projekt and Cenega
In 2004, the CD Projekt company became a distributor of Sega in the Czech Republic and Slovakia.The company slowly became a representative of Sega in other countries of the Visegrad Group. In 2016, Cenega become representative of Sega.
- Level #5 page 36
- Excalibur, "" (CZ; 1993-03-10), page 31
- Excalibur, "" (CZ; 1993-05-10), page 15
- Excalibur, "" (CZ; 1993-09-10), page 39
- Excalibur, "" (CZ; 1993-10-10), page 19
- Score, "Listopad 1994" (CZ; 1994-11-01), page 2
- Score, "Prosinec 1994" (CZ; 1994-12-01), page 23
- Score, "Leden 1995" (CZ; 1995-01-01), page 41
- Score, "Únor 1995" (CZ; 1995-02-01), page 41
- Score, "Březen 1995" (CZ; 1995-03-01), page 41
- Sega News, "Říjen 1996" (CZ; 1996-xx-xx), page 35
- Score, "Listopad 1996" (CZ; 1996-11-01), page 111
- Sega News, "Listopad 1996" (CZ; 1996-1x-xx), page 2
- Score, "Prosinec 1996" (CZ; 1996-12-01), page 113
- Sega News, "Prosinec 1996" (CZ; 1996-1x-xx), page 2
- Sega News, "Říjen 1996" (CZ; 1996-xx-xx), page 36
- Score, "Listopad 1996" (CZ; 1996-11-01), page 113
- Sega News, "Listopad 1996" (CZ; 1996-1x-xx), page 44
- Score, "Prosinec 1996" (CZ; 1996-12-01), page 115
- Sega News, "Prosinec 1996" (CZ; 1996-1x-xx), page 44