History of Sega in Malaysia

From Sega Retro

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History of Sega in Malaysia
Official Sega distributor(s): Hi-Star Electronics (1990-1993), Wywy Group (1993-200x), New Era (2005-2019), Play Interactive (2016-2019), Epicsoft Asia (2019-present)

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In the late 1980s, the Sega Master System was available from local distributors.

The premiere of Sega Mega Drive in Malaysia took place in January 1990.[1] Unfortunately, there were many people who had a problem with the identification of who distributes original products. Some thought that Mario Family Games is Sega sole agent after it turned out that they were just local reseller.[2][3]

From the middle of 1990, Hi-Star Electronics became the sole agent of Sega in Southeast Asia and Gan & Beng Electronics had a showroom. In addition to Mega Drive, Hi-Star also sold Game Gear.

In 1993, Wywy Group began distributing Sega products in this region. They appointed Dorema Distribution to sell all Sega products (Sega Game Gear, Sega Mega Drive, Sega Mega CD, Sega 32X all in PAL and Sega Saturn white version of NTSC).[4].[5]

New Era from 2005-2019 was a distributor.[6].From 2016 to 2019 games were also sold by Play Interactive.

From 2019, Epicsoft Asia became the distributor and released Genesis Mini and Yakuza 6.[7]

Passion Marketing distributes toys form Sega.[8]

References

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