History of Sega in China

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History of Sega in China
Official Sega distributor(s): Hiroshima Trading (198x-199x), WKK (199x-199x), Huaxing Electronic Technology (199x-199x), Stone Group (1997-199x), Zhongxun (199x-2000), Sega of China (2002-present), AtGames (2005-present)

Hiroshima Trading sold Sega Master System model I in the 80s.

WKK through his division WKK Industries China distributed Master System II but sales were minimal. Since October 1993, WKK began distribution of Sega Mega Drive model I.[1][2]

From 1994, Sega sued numerous Mega Drive clone producers in China like Shenchu Electronic.[3][4]In 1995 Chinese government took actions against piracy of Sega games.[5][6]

Huaxing Electronic Technology (华星电子科技有限公司) was responsible for the sale of Mega Drive 2 and Game Gear.[7]

In August 1997, Sega got along with Stone Group (四通集团) to distribute Sega Saturn in China and sell 40,000 units in the first year.[8] It isn't known if Sega achieved that.

Sega Huahan Culture Entertainment dealt with the service of entertainment facilities.[9]

Zhongxun (中讯) distributed Sega Dreamcast until June 2000 when consoles were banned.

In 2002, Sega of China[10] became a representative of the company and continues that to this day. In the same year, Sega began selling Pico in China.[11]

AtGames has been distributing games since 2005.[12][13][14]

References

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