History of Sega in China
From Sega Retro
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|History of Sega in China|
|Official Sega distributor(s): Hiroshima Trading (198x-199x), WKK (199x-199x), Huaxing Electronic Technology (199x-199x), Stone Group (1997-199x), Zhongxun (199x-2000), Merix Interactive Entertainment (2001-200x), AtGames (2005-present), CE-Asia (2008-201x)|
In October of 1998 Sega and Tianli formed a strategic alliance. Tianli produced Mega Drive VCD Players and distributed them in the People's Republic of China.
On June 6, 2001, Sega announced that it would enter the Chinese market with Merix Interactive Entertainment. Distribution of the games was to begin on June 15, 2001. Planned to release more than 13 games this year alone and sell 1.5 million games by June 2002 and own 10% of the Chinese games market.
On August 3, 2004, Sega announced that it would enter the Chinese online gaming market. The IT service for Phantasy Star Online Blue Burst was to be provided by Zarva Digital Entertainment, for CTRace by Joyzone Networks, and for Shenmue Online by T2 Technology Holdings.
In 2008, Sega entered into an agreement with CE-Asia for the distribution of games in the Chinese market. Empire: Total War and Total War: Shogun 2 have been included in the top 10 most popular PC games in China.
- https://www.change.org/p/sega-revoke-atgames-s-pc-games-distribution-right-in-greater-china Failed petition