History of Sega in China

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China 
History of Sega in China
Official Sega distributor(s): Hiroshima Trading (198x-199x), WKK (199x-199x), Huaxing Electronic Technology (199x-199x), Stone Group (1997-199x), Zhongxun (199x-2000), Merix Interactive Entertainment (2001-200x), AtGames (2005-present), CE-Asia (2008-201x)

Hiroshima Trading sold Sega Master System model I in the 80s.

WKK through his division WKK Industries China distributed Master System II but sales were minimal. Since October 1993, WKK began distribution of Sega Mega Drive model I.[1][2]

From 1994, Sega sued numerous Mega Drive clone producers in China like Shenchu Electronic.[3][4]In 1995 Chinese government took actions against piracy of Sega games.[5][6]

Huaxing Electronic Technology (华星电子科技有限公司) was responsible for the sale of Mega Drive 2 and Game Gear.[7]

In August 1997, Sega got along with Stone Group (四通集团) to distribute Sega Saturn in China and sell 40,000 units in the first year.[8] It isn't known if Sega achieved that.

Sega Huahan Culture Entertainment dealt with the service of entertainment facilities.[9]

Zhongxun (中讯) distributed Sega Dreamcast until June 2000 when consoles were banned.

On June 6, 2001, Sega announced that it would enter the Chinese market with Merix Interactive Entertainment. Distribution of the games was to begin on June 15, 2001. Planned to release more than 13 games this year alone and sell 1.5 million games by June 2002 and own 10% of the Chinese games market.[10][11][12]

In 2002, Sega began selling Pico in China.[13]

On August 3, 2004, Sega announced that it would enter the Chinese online gaming market. The IT service for Phantasy Star Online Blue Burst was to be provided by Zarva Digital Entertainment, for CTRace by Joyzone Networks, and for Shenmue Online by T2 Technology Holdings.[14]

AtGames has been distributing games since 2005.[15][16][17]

In 2008, Sega entered into an agreement with CE-Asia for the distribution of games in the Chinese market. Empire: Total War and Total War: Shogun 2 have been included in the top 10 most popular PC games in China.[18]

References

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