History of Sega in Denmark
From Sega Retro
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|History of Sega in Denmark|
|Official Sega distributor(s): Dennis Bergström Elektronik (1987-1990), Brio (1990-1993), Sega Denmark (1993-1996), FunWare (1996-1999), YES (1999-2002), Pan Vision (2003-2014), Koch Media (2014-present)|
In the 70s Denmark was one of the countries where Sega imported its game machines.
Sega video games appeared in Denmark in 1987 when Dennis Bergström Elektronik began distributing the Sega Master System. At the end of the 1980s, they started publishing the Sega Klubben magazine, modeled on the Swedish Sega Posten.
In 1990, Brio took over the distribution of Sega consoles in Scandinavia and released Mega Drive (1990), Master System II (1991) and Game Gear (1991) advertised with the slogan Spil stærkt, spil Sega!. In 1993, Brio withdrew from the Danish market.
In August 1993, Sega Europe created Sega Denmark. They released Mega CD II in 1993, Multi Mega and Mega Drive 32X in 1994 and Sega Saturn in 1995. Between 1993 and 1994, the Sega Magazinet magazine was launched which was dedicated to the Sega games. However by 1996 there had been a large decline in the 16-bit market, and Sega Saturn was struggling against Sony's PlayStation. Sega Europe had not turned a profit since 1993 and so the decision was made to close down their operations in smaller markets, and make drastic reductions in the workforce of major markets. On March 1, 1996, Sega Europe closed its branch in Denmark and FunWare took over Sega's distribution and continued selling Sega Saturn.
In 1996, TCI's technology group got the rights to distribute Sega Channel in the Scandinavian countries, but we do not know anything about launching this service in Denmark.