History of Sega in Switzerland

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Switzerland 
History of Sega in Switzerland
Official Sega distributor(s): Logicosoftware SA (1987-1990), Videophon (1990-2002), Sega Germany (2005-2012), Koch Media (2012-present)

In the 70s Switzerland was one of the countries where Sega imported its game machines.[1]

Lausanne-based Logicosoftware SA released the Sega Master System in 1987. The console was promoted in French-language journal Micro News.[2] In 1990, they tried to sell Japanese Mega Drive, until switching to distribution of PC Engine[3][4].

In September 1990, the distribution was taken over by Videophon, which released Mega Drive in European version[5][6][7]. They were responsible for distributon of all consoles from Mega Drive to Dreamcast.[8]

In January 1996, TCI's technology group got the rights to distribute Sega Channel in Switzerland, but it isn't known that the service was launched there.[9]

The last Sega console was relased on October 14,1999 as in the rest of Europe. In the first day, Videophon sold 3000 units of Dreamcast[10] and until the end of 1999, over 20,000 units.[11] Before the official release, importers brought Japanese version for around 600 CHF and sold 5,000 units[10].

Dreamcast Internet was supposed to be carried on by Sunrise[12] and it was planned to launch it in February 2000. At the end, Dreamcast Internet was launched in December 2000.[13]

Videophon ended cooperation with Sega in 2002. Sega Europe returned in April 2005 and representative, as in the rest of the German-speaking countries, was Sega Germany[14] with Maxupport as customer service.[15]Following restructuring in 2012 Sega Europe handed over Swiss distribution to Koch Media.[16]

References

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