History of Sega in Norway

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History of Sega in Norway
Official Sega distributor(s): Brio (1991-2002), Pan Vision (2003-2014), Koch Media (2014-present)

In the 70s Norway was one of the countries where Sega imported its game machines.

From 1991, Brio became a Sega distributor in Norway and began importing the Sega Master System and Sega Mega Drive consoles to that country. An advertising campaign was also launched with the slogan Spill med Sega det er Mega and the publishing of Sega Official Software News was launched. In 1992, Game Gear was released in the country.

In April-May 1993, qualifications for the Norwegian championship called Sega NM took place and the final was held in Oslo. The winner was to represent Norway in the European final in Germany.

In the following years, the Mega CD and Mega Drive 32X also appeared, but only in a small amount. Around 1994, the slogan was also changed to Beat Us If You Can (Swedish slogan) and the first issue of Sega Nyheter appeared.

In 1996, TCI's technology group got the rights to distribute Sega Channel in the Scandinavian countries. Telenor was announced as a supplier for Norway, but it is not known that the service was launched there.

Sega Saturn wasn't released in Norway with the European premiere because Brio wasn't interested in it. The reason was that Saturn aimed at an age group not served by Brio. Due to the even closer release of the Nintendo 64, Brio decided to release the console in March 1997 in the Home Vision retail chain.

Dreamcast premiered in Norway at the same time as in the rest of Europe, but only 1,700 consoles were delivered to two store chains - Akers Mic and Spaceworld, and there were no more consoles until Christmas.

In 2003 in the Scandinavian countries the company Pan Vision became the distributor of Sega. In 2014, the company Koch Media became the sale of games as in most countries of Western Europe.