History of Sega in Norway
From Sega Retro
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|History of Sega in Norway|
|Official Sega distributor(s): Brio (1990-2002), Pan Vision (2003-2014), Koch Media (2014-present)|
From 1990, Brio became a Sega distributor in Norway and began importing the Sega Master System and from 1991, Sega Mega Drive and Master System II consoles to that country. An advertising campaign was also launched with the slogan Spill med Sega det er Mega and the publishing of Sega Official Software News was launched. Sega Game Gear was launched in Norway around May 1992, advetised in special Sega Nyhet newsletter.
In the following years, the Mega CD and Mega Drive 32X also appeared, but only in a small amount. Around 1994, the slogan was changed to Beat Us If You Can (Swedish slogan) and Official Software News was changed to Sega Nyheter.
In 1996, TCI's technology group got the rights to distribute Sega Channel in the Scandinavian countries. Telenor was announced as a supplier for Norway, but it is not known that the service was launched there.
Sega Saturn wasn't released in Norway with the European premiere because Brio wasn't interested in it. The reason was that Saturn aimed at an age group not served by Brio. Due to the even closer release of the Nintendo 64, Brio decided to release the console in March 1997 in the Home Vision retail chain.
Dreamcast premiered in Norway at the same time as in the rest of Europe, but only 1,700 consoles were delivered to two store chains - Akers Mic and Spaceworld, and there were no more consoles until Christmas.