History of Sega in Mexico

From Sega Retro


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History of Sega in Mexico
Official Sega distributor(s): DISAM S.A. de C.V. (1991-1995), Sega México (1996-2014) , Latam Games (2012-present)

The videogame industry in Mexico is largely unknown, although it began in the mid-1970s and has led to companies like ELPRO, NOVEDADES ELECTRONICAS S.A. with NESA pong consoles created by Mr. Morris Behar considered as the father of videogames in Mexico in that country, based on the pong games of Atari 1972. Also mention to Evoga entertaiment that has collaborated with the development of games for SNK Neo Geo. However, it is also known that, as in South America, the piracy of video games was very abundant with the NES/Famicom, especially in the early 90s.

Disama S.A. de C.V.

Interestingly not so with Sega Mega Drive it was not very popular as if I happened in South America, which at that time was dominated by Nintendo in that country with Super Nintendo that was very popular among Mexicans gamers by receiving distribution C.Itoh/Itochu which also received support from the magazine Club Nintendo by Gus Rodriguez.The company has successfully promoted Nintendo products by setting a low price. Gamela, who has been a distributor since around 1996, was not that good.[1] Despite this, Mexico received distribution of SEGA consoles by the company DISAM S.A. de C.V. which presumably would be SEGA Mexico in that country obviously being part of the North American region consoles Sega Mega Drive were known as "Genesis" and also the Master System also both NTSC format but due to stiff competition Nintendo in that country the distributor went bankrupt in 1995.The company also released Sega Mega-CD and Sega 32X.[2]

Still on the Sega Genesis Mexicans had titles exclusive as Chavez II that included a Spanish translation that was actually the Mexican version of Boxing Legends of the Ring something strange because Chavez II was conducted by the magazine Club Nintendo Mexico who Chavez conducted for Super Nintendo case of competition was the publisher SEGA.

Sega México

In 1996, Sega of America founded Sega México[3] which was behind the release of Sega Saturn, Sega Dreamcast and other PC games.The last activity of the company registered in 2014.[4]

Latam Games

Latam Games distributes Sega games in Mexico from 2012[5]. The company also cooperated with NC Games[6].

References


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