History of Sega in Singapore

From Sega Retro


This teeny-tiny article needs some work. You can help us by expanding it.



Notavailable.svg
Flag SG.svg 
History of Sega in Singapore
Official Sega distributor(s): Ocean Radio (1983-198x) , Audio & Photo Distributor (198x-1990), Hi-Star Electronics (1990-1993), Sega Singapore (1993-1999), Wywy Group (1993-200x), New Era (2005-2019), Play Interactive (2016-2019) , Epicsoft Asia (2019-present)

In the 70s Singapore was one of the countries where Sega imported its game machines.

Ocean Radio brought SC-3000 in 1983.

In the 1980s, Audio & Photo Distributor sold Sega Master System. Console lost the battle with Nintendo NES.

In the 1989 Sega introduced the first 16-bit game console in Singapore, Sega Mega Drive. From 1989 to 1991 Sega owned 50% of the market. It was the golden age of Sega in Singapore. It introduced some popular games such as Sonic the Hedgehog, Super Shinobi, Herzog Zwei, and Rambo III. From 1992 to 1995, the market was taken over by Super Nintendo.

From the middle of 1990, Hi-Star Electronics became the sole agent of Sega in Southeast Asia and Gan & Beng Electronics had a showroom.

Sega brought Game Gear to Singapore in 1991. It has adopted some Sega hot games such as Sonic the Hedgehog. It did not overtake Game Boy mainly because little pirated software for Game Gear appeared.

In 1993, Wywy Group began distributing Sega products in this region (Sega Game Gear, Sega Mega Drive, Sega Mega CD, Sega 32X all in PAL and Sega Saturn white version of NTSC).[1].[2]

In September 1993, Sega Singapore was founded.[3]

Both Sony PlayStation and Sega Saturn came to Singapore by the end of 1994. Sony Playstation has been the number one game console in Singapore since 1996. Sega Saturn has been the distant second. Despite its initial success, it has fallen behind Sony Playstation. One reason is that the pirated CD software for Sega Saturn is fewer in number and higher in price. Unlike Sony Playstation, Sega has not established a good marketing network. Its products can only be found in video game shops.

Sega was back by launching its 128-bit game console, Dreamcast in Singapore, Hong Kong and some other Asian nations in November 1998. However, the reception of Dreamcast has been lukewarm in Singapore due to high price and limited software.[4]

New Era from 2005-2019 was a distributor.[5].From 2016 to 2019 games were also sold by Play Interactive.

From 2019, Epicsoft Asia became the distributor and released Genesis Mini and Yakuza 6.[6]

Passion Marketing distributes toys form Sega.[7]

References

History of Sega by Country
Asia
Afghanistan | Armenia | Azerbaijan | Bahrain | Bangladesh | Bhutan | Brunei | Cambodia | China | Georgia | Hong Kong | India | Indonesia | Iran | Iraq | Israel | Japan | Jordan | Kazakhstan | Kuwait | Kyrgyzstan | Laos | Lebanon | Malaysia | Maldives | Mongolia | Myanmar | Nepal | North Korea | Oman | Pakistan | Philippines | Qatar | Russia | Saudi Arabia | Singapore | South Korea | Sri Lanka | Syria | Taiwan | Tajikistan | Thailand | East Timor | Turkey | Turkmenistan | United Arab Emirates | Uzbekistan | Vietnam | Yemen
North America
Antigua and Barbuda | Bahamas | Barbados | Belize | Canada | Costa Rica | Cuba | Dominica | Dominican Republic | El Salvador | Grenada | Guatemala | Haiti | Honduras | Jamaica | Mexico | Nicaragua | Panama | Puerto Rico | Saint Kitts and Nevis | Saint Lucia | Saint Vincent and the Grenadines | Trinidad and Tobago | USA
South America
Argentina | Bolivia | Brazil | Chile | Colombia | Ecuador | Guyana | Paraguay | Peru | Suriname | Uruguay | Venezuela
Europe
Albania | Andorra | Austria | Belarus | Belgium | Bosnia and Herzegovina | Bulgaria | Croatia | Cyprus | Czechia | Denmark | Estonia | Finland | France | Germany | Gibraltar | Greece | Greenland | Hungary | Iceland | Ireland | Italy | Latvia | Liechtenstein | Lithuania | Luxembourg | Malta | Moldova | Monaco | Montenegro | Netherlands | North Macedonia | Norway | Poland | Portugal | Romania | San Marino | Serbia | Slovakia | Slovenia | Spain | Sweden | Switzerland | Ukraine | United Kingdom
Australia and Oceania
Australia | Fiji | Guam | Kiribati | Marshall Islands | Micronesia | Nauru | New Zealand | Palau | Papua New Guinea | Samoa | Solomon Islands | Tonga | Tuvalu | Vanuatu
Africa
Algeria | Angola | Benin | Botswana | Burkina Faso | Burundi | Cabo Verde | Cameroon | Central African Republic | Chad | Comoros | Democratic Republic of the Congo | Djibouti | Egypt | Equatorial Guinea | Eritrea | Eswatini | Ethiopia | Gabon | Gambia | Ghana | Guinea | Guinea-Bissau | Ivory Coast | Kenya | Lesotho | Liberia | Libya | Madagascar | Malawi | Mali | Mauritania | Mauritius | Morocco | Mozambique | Namibia | Niger | Nigeria | Republic of the Congo | Rwanda | Sao Tome and Principe | Senegal | Seychelles | Sierra Leone | Somalia | South Africa | Sudan | Tanzania | Togo | Tunisia | Uganda | Zambia | Zimbabwe