History of Sega in Singapore
From Sega Retro
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|History of Sega in Singapore|
|Official Sega distributor(s): Ocean Radio (1983-198x) , Audio & Photo Distributor (198x-1990), Hi-Star Electronics (1990-1993), Sega Singapore (1993-1999), Wywy Group (1993-200x), New Era (2005-2019), Play Interactive (2016-2019) , Epicsoft Asia (2019-present)|
In the 70s Singapore was one of the countries where Sega imported its game machines.
Ocean Radio brought SC-3000 in 1983.
In the 1989 Sega introduced the first 16-bit game console in Singapore, Sega Mega Drive. From 1989 to 1991 Sega owned 50% of the market. It was the golden age of Sega in Singapore. It introduced some popular games such as Sonic the Hedgehog, Super Shinobi, Herzog Zwei, and Rambo III. From 1992 to 1995, the market was taken over by Super Nintendo.
Sega brought Game Gear to Singapore in 1991. It has adopted some Sega hot games such as Sonic the Hedgehog. It did not overtake Game Boy mainly because little pirated software for Game Gear appeared.
Both Sony PlayStation and Sega Saturn came to Singapore by the end of 1994. Sony Playstation has been the number one game console in Singapore since 1996. Sega Saturn has been the distant second. Despite its initial success, it has fallen behind Sony Playstation. One reason is that the pirated CD software for Sega Saturn is fewer in number and higher in price. Unlike Sony Playstation, Sega has not established a good marketing network. Its products can only be found in video game shops.
Sega was back by launching its 128-bit game console, Dreamcast in Singapore, Hong Kong and some other Asian nations in November 1998. However, the reception of Dreamcast has been lukewarm in Singapore due to high price and limited software.
- Benjamin Ng Wai-ming, "Japanese Video Games in Singapore: History, Culture and Industry"